Episode Summary:

David Ebner has been building content for security and tech brands for 13 years, and the work has changed significantly with the dawn of the AI content era. He comes back on the show to talk about what AI systems look like inside a marketing team, how they get built, and what steps you can’t skip in the process.

A lot of it starts before AI even enters the picture! That said, on this episode, we’ll still talk about: agents, knowledge bases, where automation ends and AI begins, how to decide which content still needs a person, and how to track where your brand shows up in AI search.

Chapters:

00:00 Introduction and Background

01:03 The Evolution of AI in Content Creation

04:08 Building AI Systems and Processes

06:59 Real-World Applications of AI in Marketing

11:27 Streamlining Client Processes with Automation

12:17 Integrating AI Agents and Knowledge Bases

18:03 Optimizing Agent Efficiency and Task Management

22:49 Quality Assurance in AI Outputs

25:28 Content Strategy and Human Involvement

26:49 Long-Form Content and Data Reports

29:26 Workflow Platforms and Client Collaboration

34:52 Working with Content Workshop

About David:

David Ebner is the Founder and President of Content Workshop, a content and AI systems agency for security and technology brands, and the Founder of Chatter, a content intelligence platform. He has been building brand stories for over 13 years and speaks regularly on content, AI, and ethical marketing.

Links & Resources:

David J. Ebner on LinkedIn

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