Episode Summary:

Chris Sienko spent six years hosting Cyber Work with Infosec, interviewing more than 300 cybersecurity professionals across every imaginable role. But the show wasn’t built for CISOs or executives. It was built for the people trying to get in.

In this conversation, Chris shares why he focused on students and early-career professionals, even though most cybersecurity marketing targets buyers, and how that decision shaped everything from guest research to episode structure to long-term growth.

If you’re building content inside a cybersecurity company and wondering who you’re actually serving, this episode will challenge you to think bigger than the buying committee.

About Chris:

Chris Sienko is a podcast producer and former host of Cyber Work with Infosec, where he interviewed more than 300 cybersecurity professionals from 2019 to 2025. Over six years, he helped grow the show into a central resource for aspiring cybersecurity practitioners.

He previously served as Senior Acquisitions Manager for Infosec Resources, overseeing a large network of technical writers and contributing to the editorial direction of one of the industry’s most widely read cybersecurity education platforms.

Links & Resources:

Connect with Chris on LinkedIn
Check out Infosec

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Gianna Whitver on LinkedIn

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.

See you in the next episode!

How Cyber Work Became a Launchpad for the Next Generation of Cybersecurity Talent