Episode Summary:

Joseph Barringhaus didn’t set out to become a part-time app builder. He was tired of doing budgets in Google Sheets and decided to see if one of those new AI coding tools could do it better. It turned out it could, and that one experiment snowballed into a whole new way of working he calls vibe coding.

In this conversation, Joseph and Gianna get into what vibe coding looks like in practice: quick tools that make a sales call easier, event games that buyers actually remember, and rough-and-ready prototypes that speed up work with designers. They also talk honestly about the risks (where AI still breaks), the temptation to chase too many shiny tools, and why Joseph swears by his “three bets” rule to keep marketing focused.

👉 Tune in to the full episode to hear Joseph’s stories firsthand from the budgeting app that started it all to the bold bets shaping how he runs marketing today.

About Joseph:

Joseph Barringhaus is the Vice President of Marketing at Maze.
Before Maze, he was the Vice President of Marketing at Tamnoon, driving demand generation, product–market fit, messaging, and revenue alignment. With nearly a decade in cybersecurity, IT services, and SaaS, he’s helped generate over $900M in pipeline and raised conversion rates across multiple companies.
Joseph also held senior marketing roles at Sonrai Security and Progress, and earlier worked in content and digital marketing across industries from sports to IT. He has a BBA in Marketing with a minor in Communication from Wichita State University, and today, he also serves as an advisor at Warmly.

Follow Joseph on LinkedIn

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Gianna Whitver on LinkedIn
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Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page.

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Vibe Coding for Marketers: How to Build What You Wish Existed

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