Episode Summary:

AI has changed how buyers do their research. By the time they land on your website, most of the education is already done. That is where many cybersecurity sites start to fall apart.

Suyog Deshpande, Co-Founder and CEO of Webless.ai, joins us to break down what this shift means for website strategy. He explains why today’s visitors are often deeper in the buying journey, how cybersecurity buying committees complicate the experience, and why education-first sites do not always serve buyers who are ready to act.

Gianna and Suyog also get into how on-site search behavior reveals real buyer intent and why more AI-generated content is not the answer.

If your website still assumes buyers are at the top of the funnel, this episode is for you!

About Suyog:

Suyog Deshpande is the Co-Founder and CEO of Webless.ai, where he works on generative search and content discovery for B2B websites. Before starting Webless, he led product and technical marketing teams at Samsara, Salesforce, and Amplitude.

His work sits at the intersection of marketing, product, and how buyers actually find and use information.

Links & Resources:

Follow Suyog on LinkedIn

Check out the Webless.ai

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📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com

Follow the Hosts:

Gianna Whitver on LinkedIn
Maria Velasquez on LinkedIn

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.

See you in the next episode!

What AI Search Changed About the Cybersecurity Buying Journey