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Anne Berry (0:27)
Amazon Partners with Hertz what this means for Carvana Today's tech sell off Are bubble fizz taking hold and Target's new CEO pick how it fails shareholders for Wednesday, August 20, it's Brew Markets Daily and I'm Ann Berry. More market details to come. But first, we're focused today on why retailer Target is letting shareholders down with its new CEO decision and why this is not a story about retail or even Target itself. The lessons here matter for other public companies too, and we're going to come back to that in a moment. Well, longtime Target veteran Michael Fidelke is stepping up from the role of Chief Operating officer and into the big CEO seat. In his 22 years at Target, he spent most of his time in the finance department, including nearly five years as chief financial officer, with shorter stints in merchandising and operations. Meaning Fidelki has been there in in senior roles the whole time. The Target share price has dropped over 30% since 2020, and the whole time it's lost its identity as the once innovative place where value shoppers could find bougie products designed in house for decent prices, something affectionately known as the Target Effect. He's also been there throughout consistently disappointing earnings and a period with no clear strategy to compete with Walmart, Amazon or even with fading department stores. Yet here is the line in the announcement of his promotion today that made me sit up and drop my head in my hands. The exiting CEO Brian Cornell will transition to the role of Executive Chair of the Board of Directors. So let me spell this out. CEOs report to the board and the new CEO Fidelke will go to his board meetings when he should be describing everything wrong at Target so he can fix it and be candid. And he'll have to do all of this with his old boss Brian Cornell, sitting there listening to what went wrong on his watch. Talk about awkward. And again, since CEOs report to the board, his old boss is still, well, his boss, or at least one of them. So even if Fidelki can come up with fresh, new, exciting ideas to turn Target around, a real question when he has no outside experience and arguably has been part of the problem. He will have to trust that the last CEO will have his back rather than defend past mistakes. And here's the magic word in that announcement. Target's old CEO will be executive chair. Not just chair, but executive chair, meaning the last guy will still have operational clout. He's still very much around. So much for a fresh start at Target. And we have deja vu now. Remember when Bob iger left the CEO role at Disney in 2020? Well, he too picked his successor who had spent 26 years at the company. Iger became executive chair. So is all of this starting to sound familiar now? Apparently the new CEO had numerous issues getting buy in for change at Disney as well as of course the pandemic to deal with. But it didn't help that Iger clearly hadn't handed over control and was certainly not supporting the man he had once mentored. In less than two years, Iger was back as CEO. Disney share price though still down 9% over the past five years. So Target's board picking a long term employee as the CEO may look like the easiest choice. He knows the business, he knows the people. But avoiding the hard work of bringing in an outsider, somebody actually new, can cause real problems. We've seen this movie before. We'll watch to see if history repeats itself. Target stock meanwhile, down over 5% today. We've got more on retail and today's big tech sell off coming up, so stay with us. Meanwhile, if you're looking for something actually new, check out public.com Brew Markets Daily is sponsored by Public for folks ready to take investing seriously. Our producer John Though was laughing this morning about an old movie he saw.
