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One's known for everyday low prices, the other the massive takeout delivery fees. So to which is the consumer heading? We survey the latest from Walmart and Doordash Avis Carvana. We drive through the earnings plus a quick pit stop in private credit and use AI or lose that promotion. So says Accenture. After training more than half a million employees in Gen AI, we break down how the consulting giant is changing the the career bargain and what it means for the stock. For Thursday, February 19th, it's Brew Markets Daily and I'm Ann Berry. More market details to come. But First, Accenture ticker ACN. And with $130 billion market cap, the consulting firm is saying out loud what others are definitely thinking and almost certainly plotting for themselves. And that's because Accenture is now monitoring how its staff uses AI tools, literally collecting data on individual weekly logins for some senior employees. And according to the Financial Times, it's directing promotions towards those who are more AI inclined. Now Accenture says it's trained more than 550,000 people in generative AI. It's got employee base of more than 700,000. It's a massive company. But even this training is just not enough to assuage fears either in the markets or in the workforce more broadly, that the consulting firm and others like it face fundamental fractures to their business models. Because as LLMs increasingly replicate human consultants, high quality market research and their benchmarking capabilities, demand for consulting products is under pressure and so are the margins that come with them. Now this can be partly offset with reduced headcount, but the following issue still remains. And I say what I'm about to say from the perspective of someone working directly with companies as a board member and as a highly hands on investacom operating executive. There is just no way that corporate clients, for whatever services they still seek from Accenture or competitors like Booz Allen and Capgemini, will pay anything like the same prices they were paying before. Not when we all know that the consultant's cost of doing the basics has dropped exponentially thanks to AI. So it's no wonder then that Accenture share price has dropped more than 40% over the past year. The only thing that corporations will pay up for is highly expert humans who and even then not many of them who use AI to scale their knowledge. Which is why Accenture's promotion policy actually does make sense to me. Assuming they have a lot of expert humans, only the ones they can scale will be the ones they keep and the ones they promote, I. E. The ones they are willing to pay more. Well, Accenture CEO Julie Sweet said last year that the firm would exit staff who do not adapt to the AI age. And here's my take. Accenture's actions and their open dialogue about what they're doing with them feels frankly different from the way that Big Tech has described its own AI driven layoffs and workplace changes. Because tech disrupting tech is just the name of the game in that sector and you see it in the wording of its headlines. They've been devoid of much humanity. They just talk about AI and then use clinical words like enhancing productivity. But when people centric businesses like Accenture come out and say essentially we will try to give our employees new skills and lifeboats, but if they don't take them, then the career bargain is off. This feels like a new chapter in which CEOs outside of tech are willing to say out loud what they previously were just hoping to quietly get out there in memos and employment policies. So in my opinion, just watch for this kind of language coming soon from marketing and PR firms like Omnicom market cap $25 billion or other people intensive advisory businesses like real estate brokers. No shock at all, at least to me if we hear of similar polic coming from Compass for example market cap 7 and a half billion dollars. Because whether as corporate decision makers or house hunters, we'll be willing to pay for sound judgment and advice, but not for much of the overhead that supports it. Well, Accenture stock is down about 5% hitting a 52 week low today. Looks like the market reads the news today as friction and execution risk on the come. And the stock is down more than 40% over the past 12 months. Not too far off from Pierre Booz Allen Hamilton down 30% over the past year by the and Capgemini down 34% too. And it's just one person's point of view, not investment advice, but a suspicion. I think more drops are set to come. We'll keep on watching. Coming up, Walmart and Doordash each want to dominate last mile delivery. So we survey what each company said in their earnings as the battle for your driveway heats up. But first, a word from our sponsor, Charles Schwab. Trading at Schwab is powered by Ameritrade, unlocking the power of Think or Swim. The award winning trading platforms loaded with features that let you dive deeper into the market. You can visualize your trades in a new light on thinkorswim desktop with robust charting and analysis tools all while you
