Transcript
A (0:02)
The US Government takes a stake in Intel. We go deep inside the story to figure out what's next and why two drinks companies are getting married just to have a pre planned divorce. For Monday, August 25, it's Blue Markets Daily and I'm Ann Berry. More market details to come. But first, an $18 billion wedding just to break up the that's the punchline behind soft drink giant Keg Dr. Pepper buying Dutch coffee giant JDE Pete. And here's why it caught our eye. Well, to set the stage, let's go back in time to 2018 and the merger of the eponymous KIG Green Mountain Coffee Company and the Dr. Pepper Snapple Group. Big brands, you probably recognize them all now. They came together to bring together their two broad distribution networks and create one powerful beverage player, Synergy. Now, the marriage of the two giants, one in coffee, one in soft drinks was a move to diversify. And today Keurig Dr. Pepper has a $44 billion market cap with more than 125 brands serving both hot and cold drinks. And diversification has seemed to be core to its plan ever since. Only 10 months ago the company bought 60% of Ghost for just under a billion dollars, building its position in energy drinks, which is a sector that's seen a surge of interest with the success of big name brands like cels. So today's news is a massive reversal for the company. It's buying jdps to take that player's coffee brands, combine them with its own, cut $400 million in costs, and then split out a standalone public company with the world's biggest coffee portfolio and about $16 billion in sales out of the gate. Now that new business is expected to be a stable, high cash flow, steady Eddie Reed, boring player. Meanwhile, all the soft drinks will be put together to make up a separate company with more emerging Read Jazzy and growth focused. Now JDE Peach shares popped over 17% on the news and the company had just last month announced a reorganization plan to get its growth revenue again. That is hard to do as a public company and I'm sure its shareholders are absolutely delighted that instead of having to live through the uncertainty and the complexity of a turnaround, they get to cash out. Pocketing, by the way, if the deal closes, a whopping 33% premium to where JDE stock has been chugging along before all this news. Now Keurig Stock in contrast, dropped 7% as the market basically said thumbs down to all the work it has just signed up to do and a ton of work by the way. For a strategy that is the exact opposite of what shareholders have been investing behind for its last seven years. Now, Keurig is not alone in ditching breadth for focus. In 2023, Kellogg split itself into two one one part a slow growth US cereal business and one a much more glamorous snacks and frozen food company. Campbell Soup, by the way, was rumored to be thinking of doing something similar. Hasn't done it yet, but the rumors still keep bubbling up. So why does this happen? Well, focus can help companies move faster to buy similar brands, which is particularly helpful in food, where consumer taste can change notoriously quickly, making it really difficult for companies to keep up. Focus can clearly also help cut costs and then to go full circle. Here's why this caught my eye and here's what I find really interesting. Different kinds of investors want growth stocks versus the kinds of investors that want stable dividend stocks. Some people hold both. But you're playing to two different stories, and by focusing on one versus the other, you can maximize valuation for each of those types of shareholders rather than risking that neither of them show up to invest. And it makes life a heck of a lot easier to explain which one type of stock you are, especially in this sound bitey market that this trend Focus defining yourself clearly as growth versus Value versus Free cash flowing. This isn't going away anytime soon and that's why we wanted to bring this one up and why we're going to keep watching. Now, if you're looking to invest, consider Public, the sponsor of Brew Markets Daily. During our prep session for today's show, our producer John was telling me that he won his softball game this weekend.
