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Coca Cola for the big, for the small, the short and the tall. Peacemakers, risk takers for the optimists, pessimists for long distance love for introverts and extroverts, the thinkers and the doers for old friends and new Coca Cola for everyone. Pick up some Coca Cola at a store near you. Shares in Petco soar on earnings. Is the CEO teaching an old dog new tricks? Campbell's is accused of using 3D printed meat. We listen to what the soup maker has to say and newly the hidden gem inside Urban Outfitters is pushing Rent the Runway off the catwalk. We survey what the rental company is getting right for Wednesday, November 26th. It's blue markets Daily and I'm Ann Berry. More market details to come. But first, Urban Outfitters, Anthropologie Free People. These clothing brands are firing on all cylinders, driving their parent company Urban Ticker Urban to over one and a half billion dollars in record sales in the latest quarter reported just last night. And the hidden jewel in the crown of the $6.7 billion market cap company, well, it's Nuuly. Though it's just under 10% of the total Urban Outfitters business today, the clothes rental arm is soaring. This one division is now bigger than the whole company. Rent the Runway, the struggling clothes rental og. We'll come back to that in a moment. With over 400,000 subscribers, newly just reported around 50% revenue growth for yet another quarter and it's doing so well that it's been expanding its logistics oper operations in Kansas City to a million square feet. And here's why. Rental is solving for consumers real desire for constant newness, cheaper options and a focus on sustainability. Well, I always saw the value proposition the clothes rental and found it fascinating. But the key to making it work is execution. It's a pretty complex business when it comes to logistics and I've been skeptical on the space in general in that regard because where Rent the Runway proved the concept and admired it for doing so, it has failed to execute over time. Its stock is down 99% over the past five years. And while I've always loved the founder's story, this business burns cash, which has left me skeptical about its ability to survive despite a recent restructuring. And as for urban stock, though, it's benefiting from total strength across its portfolio, with Nuuly's contribution being meaningful. It added three and a half percentage points of revenue growth to total sales this quarter. And it didn't contribute just any old sales, but the kind the market loves which is subscription revenue. Nuuly's $98 per month fee means that revenue is predictable and it's recurring. So I'm not a skeptic about Nuuly. It's likely, in my opinion, to keep eating, rent the runways lunch and gaining share and doing so profitably. Which is the core to all of this, helped by the fact that part of its inventory conveniently sits inside the stores of Urban Outfitters brands already, which helps to boost its margins. That store footprint, by the way, also enabling Nuuly to double down on convenience recently, letting its customers return their monthly rental totes directly to Urban Outfitt Fit stores. Well, Urban stock has been bopping up over 13% over the course of this day as the market digested its earning results. But valuation is a little toppy. Stocks up nearly 90% over the past 12 months. For now though, a winner in apparel. And the most interesting thing here to me is we will see if others follow Urban Outfitters into the clothing rental space. We will keep on watching. Coming up, it's been a while since we heard dude, you're getting a Dell. We checked to see if the decades old PC company is still delivering, but First Brew Markets daily is sponsored by Public. And before the show today our producer John mentioned a feature he found on Public.
