In this episode of Brick by Brick Wealth Building Conversations, I sit down with Hugh Massie — Founder & Executive Chairman of DNA Behavior International and Chairman of the Behavioral Economics Institute. Hugh has spent more than a decade helping leaders, investors, and organizations make better, faster financial decisions by understanding the behavioral patterns that drive money.

We get into how your hard-wired behavior shows up in your business, your investments, and your stress responses — and why “behavior makes money” isn’t a catchy phrase, it’s a real framework for reducing risk and improving performance.

We cover:

How behavioral patterns directly influence financial outcomes
What he learned transitioning from CPA to a leader in behavioral economics
How AI is reshaping personalized financial insights
Why leaders make predictable mistakes under stress
How to align money decisions with natural behavioral strengths
The mission behind Boys Without Fathers and what it’s taught him about identity, money, and leadership

Whether you're a lender, operator, or investor, this conversation will change how you think about risk, decision-making, and team dynamics.

DNA Behavior
https://dnabehavior.com

GoDNA.ai (app)
https://www.godna.ai

Behavioral Economics Institute
https://www.behavioraleconomics.com

Boys Without Fathers (nonprofit)
https://www.boyswithoutfathers.org

LinkedIn — Hugh Massie
https://www.linkedin.com/in/hughmassie/

YouTube — DNA Behavior
https://www.youtube.com/@dnabehavior

Podcast — The Behavioral Economics Podcast
https://open.spotify.com/show/4m023IsfGpY2ZnJSqEwOef

Guest Links & Resources

How Behavior Makes Money: A Deep Dive with Hugh Massie