Podcast
Bricks and Clicks
Hosted by Triple Whale Network · EN
Johnny and Colin are mathematicians who work with some of the biggest consumer packaged goods companies around.
Each week they discuss grocery trends, trade marketing, and the world of consumer packaged goods.
Make sure you're subscribed to never miss an episode.
Check them out at https://omniumcpg.com
10episodes
Episodes
Newest firstAll episodes
Expo Trends and Innovation: Season 2 Finale
Apr 5, 202300:15:31Tap to summarizeBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In the season 2 finale of "Bricks & Clicks," hosts Johnny and Colin are joined by Lucas Walker, the show's producer, to discuss the latest trends in the food industry. From plant-based offerings to fake cheeses and dairy ice creams, they explore the impact on the supply chain and the increasing use of mushrooms as a key ingredient.
Transcribe →Demos, Merchandising, and Sampling: Rowdy CEO Kellie Lee on Effective Launch Strategies for Food Brands.
Mar 15, 202300:19:34Tap to summarizeBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.On this episode of the Bricks & Clicks Podcast, we sit down with Kellie Lee, creator and CEO of Rowdy, a nutrition company specializing in prebiotic and probiotic products. In this insightful conversation, Kellie shares valuable insights into sales and marketing strategies, including offering sample pouches and blending demonstrations to increase product sales.
Transcribe →How Tru Earth's Ryan McKenzie is Disrupting the Laundry Industry
Mar 8, 202300:22:14Tap to summarizeBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of Bricks and Clicks, we talk with Ryan McKenzie, Co-Founder and CMO of Tru Earth, about how he and his business partner came up with the idea of creating ultra-concentrated laundry detergent strips in recyclable packaging, the success of their Facebook and Google Ads campaigns, and how they targeted customers at Expo West to expand their customer base. Tune in to learn more about their environmentally friendly products and digital marketing strategies.Connect with Ryan on Linkedin : https://www.linkedin.com/in/ryemckenzie/
Transcribe →Gina El Kattan of Nuba Tisane - The Real Work Begins After Creating a Great Product
Mar 1, 202300:28:22Tap to summarizeBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of Bricks and Clicks, we sit down with Gina El Kattan, co-founder of Nuba Tisane, to discuss their journey from stumbling into the business to partnering with local NGOs and supporting women in the labor-intensive process of hibiscus harvesting, as well as the challenges of building out distribution and expanding into the US market. We also talk about the lessons learned from their appearance on Dragon's Den and what's been going on since then.Connect with Gina on Linkedin : https://www.linkedin.com/in/gina-el-kattan-b18074a4/
Transcribe →Geotargeted Ads and Competitively Priced Products w/ Vasa Martinez
Feb 22, 202300:26:38Tap to summarizeBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of Bricks and Clicks, Vasa Martinez, CEO of Perfy, shares with us the story of his low-sugar brain soda company that's designed to help fight issues like depression and pre-diabetes. From launching successfully after one year, building customer loyalty, and cutting costs at Expos, to creating a meme account and studying energy drinks, Vasa offers insights into the challenges and successes of starting a beverage company in a highly competitive market.
Transcribe →Data-Driven Marketing and Generative AI: The Future of E-Commerce with Triple Whale
Feb 15, 202300:15:36Tap to summarizeBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.On this episode of "Bricks & Clicks," we're joined by Alexa Richardson and Lucas Walker of Triple Whale, where we dive into the world of e-commerce and podcasting, discussing the future of ChatGP and AI, how to leverage data for marketing success, and the role of generative AI in ad creative optimization.
Transcribe →Maximizing Velocity Thresholds: Lessons from CPG Leader Mike Fata
Feb 8, 202300:29:28Tap to summarizeBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of "Bricks & Clicks," we speak with Mike Fata, founder and former CEO of Manitoba Harvest, about the importance of density and local distribution for startups in the Consumer Packaged Goods (CPG) industry.Mike shares his advice on how to determine the velocity threshold for success in a specific product category and the importance of understanding that threshold in order to grow and scale the business. He emphasizes the importance of making relationships with store owners and category managers in order to get a better understanding of the velocity expectations in the category and to strive to be 25% better than that expectation. Mike also discusses the importance of trade marketing and planning for CPG companies and provides tips for younger entrepreneurs starting in the industry.
Transcribe →AI is already impacting CPG - Min Chen of Wisy
Feb 1, 202300:25:13Tap to summarizeBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of "Bricks & Clicks", we welcome Min Chen, the founder and CEO of Wisy, an AI startup solving problems in the CPG industry. Min shares his 20 years of experience in both tech and business, discussing how Wisy uses computer vision to improve the industry and the benefits AI can bring to companies in the field. Join us as we dive into the exciting world of AI and e-commerce.
Transcribe →Excel battles, roller coasters, and trainings, oh my!
Jan 25, 202300:15:24Tap to summarizeBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.Omnium's third partner Adam joins Johnny and Colin to discuss competing in the Microsoft Excel World Championship, plus their recent Excel training they've opened up.
Transcribe →Launching a pancake mix online, and in store. Andrew Maida Flourish Pancakes
Jan 16, 202300:32:59Tap to summarizeIf you heard the most recent what's in my pantry episode, the group talked about launching a panckae mix brand. Andrew Maida Launched Flourish a few years ago, and talks expanding into the US.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
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