The Future of European Offices: ESG, Hybrid Work & the Flight to Quality

In this Paris special episode of Bricks & More, host Adrian Strittmatter sits down with Emilie Jaskula, Head of European Real Estate Research at BNP Paribas Asset Management, to explore the rapidly evolving European office market and the forces reshaping real estate investment across the continent.

Drawing on nearly 20 years of experience, Emilie breaks down how macroeconomic shifts (including rising interest rates, inflation, and geopolitical uncertainty) have fundamentally altered office market dynamics. She also explains how the post-pandemic shift to hybrid and remote work has forced landlords and investors to rethink traditional office strategies and reposition assets around flexibility, experience, and long-term resilience.

Adrian and Emilie also explore:

- The long-term impact of hybrid and remote work on office demand

- Why ESG has become a core driver of value, not just a compliance exercise

- The shift from a traditional B2B leasing model to a more tenant-focused, B2C mindset

- The growing polarisation between prime assets and secondary/tertiary offices

- The risks of obsolescence in outdated, inefficient buildings

- How digitalisation and smart building technologies are reshaping asset management and performance

Emilie also highlights the continued strength of prime offices in key European cities such as Paris, London, and Frankfurt, where demand remains resilient for high-quality, well-located, and future-proofed space. She discusses how landlords are now expected to deliver more than just square metres; prioritising wellness, community, sustainability, and user experience.

Despite ongoing disruption, Emilie challenges the “office is dead” narrative, arguing that offices remain essential but are becoming more selective, experience-driven, and performance-focused than ever before.

Tune in to discover how Europe’s office market is being reshaped by ESG, technology, and changing work patterns and what it takes to succeed in the next era of real estate investment.

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