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Why do certain brand names make us perceive value, click the ad, and buy?

One reason is when the name sounds like it's from a country that has a positive association. But is it really from that country?

In this episode, we'll take a look at some brands that use foreign branding to explore the psychology of their name choices – both globally and in Japan.

In this podcast, David Nagai shares diverse ideas to help you think creatively and connect globally – in English.

Join our classes online or in Yokohama-Motomachi, Japan to expand your English and:

· Creative thinking

· Global connection

· Cross-cultural communication

· (Advanced and intermediate English only)

· Join our in-person events here.

81. The Psychology of Brand Names

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