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TikTok can be a money-printing machine for retailers — if you know how to feed it properly. In this episode, we break down why most brands fail on TikTok Shop and how to build a strategy that actually converts views into sales.

What You'll Learn

Why TikTok is nothing like Amazon or Meta ads, and how to rethink your entire marketing approach for disruptive, scroll-based buying behavior.
The simple product formula that wins on TikTok — identifying the right pain point, showing the solution visually, and pairing it with an irresistible offer.
How to test content at scale, stop chasing trends, and build a repeatable system that compounds into serious revenue over time.

When the product becomes the star and the strategy stays simple, TikTok stops feeling chaotic — and starts making you money.

Mastering TikTok Marketing - Ian Page