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In this episode of Bub on Purpose, I speak with Vincent Stanley. Vincent co-authored The Responsible Company with Yvon Chouinard, has been with Patagonia on and off since its beginning in 1973, and for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director of Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry.

In our conversation, we dive into the term sustainability versus Responsibility, how not being a surfer helped him at Patagonia, his thinking behind Patagonia’s “Don’t Buy this Jacket” ad, and much more! Here is my conversation with Vincent Stanley.