This week we turn to the unavoidable Mr Musk and his beached fail whale, X, formerly known as Twitter. Did he take something mediocre and make it worse? Was it deliverate sabotage, or willful ignorance? Blunder or bluster, megaphone or mega-fall from grace? Wiht us we have veteran tech journalist Alex Kantrowitz to help solve for X.

For more on Bubble Trouble, including transcripts of the show, visit us online at http://bubbletroublepodcast.com

You can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/

More on Will Page at: https://pivotaleconomics.com

In this engaging episode of Bubble Trouble, hosts Richard Kramer and Will Page engage in an in-depth discussion with Alex Kantrowitz, veteran tech journalist and founder of Big Technology. The discussion provides insights on some of the issues and dilemmas facing Twitter (now called X) under the leadership of Elon Musk. Kantrowitz offers valuable perspectives on the changing dynamics in the tech world, touching on the rise of Reddit, problems with 'Threads', and the impact of new leadership on Twitter's performance and brand value. The conversation also delves into the principle of 'Effective Altruism' prevalent in Silicon Valley and what it signifies about tech leadership. Analysis of recent data reveals Twitter's shrinking user base and engagement, though it remains a highly popular app. The episode wraps with Kantrowitz sharing about his newsletter 'Big Technology', and its recent features.

00:00 Intro

00:00 Introduction and Welcome

00:19 Discussing Twitter's Past and Present

00:46 Part One

00:52 Interview with Tech Journalist Alex Kantrowicz

02:17 Exploring Twitter's History and Business Model

06:52 Twitter's Influence and Impact on Journalism

07:32 The Decline of Traditional Media and the Rise of Digital Platforms

08:45 Twitter's Role in the Attention Economy

09:54 Twitter's Popularity and Influence Despite Declining Numbers

15:06 Analyzing Twitter's User Data and Trends

28:47 Part Two

32:37 The Future of Twitter: Cyclical or Structural Decline?

36:26 Twitter's Competition: Reddit and Threads

36:34 The Struggles of Threads

36:59 The Power of Network Effects

38:17 The Limitations of Threads

39:48 The Rise of Reddit

40:04 The Role of Reddit in the Social Media Landscape

40:54 The Impact of Pocket App on Twitter

41:25 The Irrelevance of Threads and the Power of Meta

44:20 The Challenges Twitter Faces

45:50 Potential Strategies to Save Twitter

49:32 The Future of Twitter Under Musk's Leadership

54:51 The Role of Effective Altruism in Tech Companies

58:57 The Danger of Singular Solutions

59:27 The Value of Comments and the Future of Twitter

01:01:38 Closing Remarks and Promotion of Big Technology

01:02:34 Credits

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