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Part 2 of 5 in the Analytics Imperative series.

Analytics starts with the right foundation—and that means data attribution. Tony and Nick share how a Fortune 500 distributor digitized 40,000 contracts, tagged over 100 unique clauses, and protected $1B+ in margin. This episode unpacks the hidden power of structured variables, AI-assisted contract parsing, and why “progress over perfection” beats the myth of clean data.

ABOUT BUILD BETTER WORK PODCAST

Build Better Work by ProfitOptics is a podcast about the power of technology to transform work and lives with our host Greg Stivers.

The show is produced by ProfitOptics, a technology consulting firm that builds software and engineers data solutions to drive business performance for mid-size and enterprise companies.

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The Attribution Breakthrough

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