In this episode, Ruben Zweiban and Nico Lechuga of Orange Juice share a different model of private equity: fully acquiring cash-flow businesses, optimizing them with AI, and holding Bitcoin on the balance sheet.

They explain why complete ownership beats traditional PE structures, how AI drives operational leverage, the realities of fundraising for this approach, and why pairing real cash flow with a Bitcoin treasury creates a more resilient, uncorrelated strategy.

A practical conversation for founders, operators, and Bitcoin-native investors focused on sound capital allocation.

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🌴 Join us at Mita TechTalks 2026 — an exclusive gathering for operators, family offices, and industry leaders exploring the future of capital through Bitcoin, AI, and Energy. Oct 25-27, Punta Mita.

Request your invitation: https://2026.mitatechtalks.com/

⚡ Get personalized onboarding at River for Bitcoin-only financial services: https://partner.river.com/buildwithbitcoin⏤ ⏤ ⏤

Chapters

00:00 Introduction to Orange Juice and Guests

01:01 What is Orange Juice? The Investment Vehicle

02:19 Difference Between Ego Death Capital and Orange Juice

05:26 Ideal Business Profiles for Orange Juice

07:52 Market Trends and Deal Sourcing

10:45 Team and Leadership at Orange Juice

18:41 Hold Strategy and Long-Term Vision

22:23 Fundraising Experience and Challenges

29:58 Bitcoin Treasury Operations and Mechanics

36:14 Deal Flow and Acquisition Strategy

40:41 Competitive Advantage and First Mover Strategy

44:27 Short-Term Goals and Success Metrics

45:29 Vision for Orange Juice's Future and Public Markets

References

https://orangejuice.com/

https://www.buildwithbitcoin.xyz/https://x.com/BuildwBitcoin

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❗ DISCLAIMER: This show is for entertainment purposes only. Before making any decisions consult a professional.