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A
How did you go into our relationship differently? Because when we met, I think we were both really clear about what we wanted in terms of support in achieving our goals. It's interesting. So I was listening to. Was it Jensen? And it's funny because, like, he's one of the most successful people in this world. And I mean, he talked about it. He was like, I have un. Wavering support and not even just support, but encouragement for everyone around me. He's like, and I do not think that anybody can achieve outlandish goals without that. It is a requirement, not a luxury. And when he said that, I was like, man, it's a requirement to have people like this around you. And that really made me think about, like, we have. People come to us all the time and say, I have these goals. And what's hard for me is when they want help with every single thing besides the things that they don't want to look at, which are, who are you surrounding yourself with in and outside of work? I don't want to touch what people do outside of work. But it has more influence. I mean, there's so many studies on this. Who you're with outside of work has more influence on your work than inside of work. It's so difficult because it's like, how do you toe the line between, I genuinely want to help people. I want them to achieve their goals, whether they be here or somewhere else. I also have my own. I know in their perspective, they're like, well, Layla obviously wants me to work harder and be here and all. It's like, I don't actually give a shit. Like, in general, I want you to be the best human you can be. But I also have.
B
I want you to work harder, for sure.
A
But it's been such an interesting line to toe because I can see so plain as day when it's interfering with someone's goals, even when it doesn't seem. It's not insidious. It never is. It's not. Because the easy ones are the ones that are just like, yeah, you should break up with that person. They're hitting you. You know what I mean? Or whatever. But it's always the difficult ones. And it's just interesting to see that.
B
And we were talking about this and so when we got thinking about the word requirements, right? Like, this is a requirement for success, this is a requirement for the next level. And maybe this spouse can support you up to this level of your career, but will not be able to support you for the next level. So it's in some ways. It's like that spouse. I think there's some Michelle Obama quote or something like that, but basically it's like she does some quip that if she had dated a different guy, that guy would become president, whatever it is.
A
Oh, interesting
B
insofar to say that her support was so meaningful that that's, you know, one of the things that got Obama elected. But I think that there's elements of truth to that concept, which is there are some significant others and some significant spouses that may only be able to be with you for this season. And then it's a tough reality that you'll have to face, which is either they need to change or you do, which often means you have to change your goals, which means you change yourself, or they have to change what they're willing to tolerate or what they're willing to accept, or you just find other people. And I think a lot of people really don't like that. Yeah, but when we were talking about this with regards to teammates, we even were, like, tossing around the idea of, like, maybe we should be interviewing spouses, because it has such a. I mean, it has a perfect correlation. We could. Could not find a single person that not only started well, but then continued to rise. And what was interesting is there were some people who started who had higher potential when they came into our companies, but then slowly faded or fizzled or got distracted or it was clear that things, Their priorities changed. And in every one of those situations, there was a spouse who was pooling them out. And on the other hand, we had people who I would say had mediocre potential. But then we just kept seeing them just, like, improve and get better. And then we'd finally meet the spouse and be like, oh, this makes complete sense. Because in a guy situation, the wife's like, whatever he needs so that he can do a good job, I'm here to support. So I've got the home front down. If he needs to work weekends or he has to work late. I get it. You guys have a job to do. And he. He loves his job and he loves this work. He finds it really meaningful. And I just wanna support him in that because I love seeing him get his dreams. You know, his dreams come true like that. Like, when you have that at home, it's really hard to fail, too.
A
I mean, I think of, like, you know, Yasmine and how, like, unwavering, huh?
B
Yeah.
A
Is the opposite. Yes. But that's my reality. Right. And Ricky would literally do anything. He wore the Jumansh swag. He Wore the hat. He ran races in. In the gym launch swag. And he came when he could to, like, any company thing. And he'd be like, love you guys. You know, like, just like, all he did was try and support her so much that now he works here and they work together. Because he. Even when times were hard, he would message me and be like, she needs a little extra encouragement today. Like, how, like. And I know she would get so pissed off when she would find out that he would message me, but I was like, we're both trying to help her achieve her goals. And that is, like, I think about, like, why she's always been able to continuously improve and impress me with, like, how much she can take on. And it's because there's just. It's like, if you were to test him, he's like, no, this is what's best for her. She's growing. She's investing in herself. We're gonna figure it out. And, like, they're such a great team and how they work towards that. And then she does that for him too. But it always really impressed me, you know, I think that's like, when we see Maggie and Kale, how they were able to take on gym launch, just, like, unwavering support in both directions. And the thing is, I think people think when you work in the same business that it's like, oh, you. You get the luxury of, like, having the same schedules and the sameness. It's like, we so often it's completely opposite. So it's like, you'll be like, hey, I'm not gonna make it for dinner.
B
I'm like, cool, I gotta do this speaking thing.
A
You want me to make you oatmeal? So when you get home, you got this thing. Do you wanna. You know what I mean? Or I'm like, hey, I can't, you know, have lunch together, do this, because, like, I'm handling this thing over. It's like, yep, got it. Understood.
B
Like, I want to hit on the Meg and Kelsey. I think it's really interesting. So. And I think when. When and if they listen to this, they. They won't take this. They'll take it the right way.
A
Okay.
B
I mean, Kael came in as a frontline sales rep. Maggie came in as a frontline customer service. And both of them, over years, worked their way up to the top two positions in that company. And so I see that as when we talk about potential versus actual. They came in with few experiential skills, but because both of them reinforced working hard and doing a good job and did this with a newborn kid and a young child and, you know, the gym that they had in the beginning, which they eventually, you know, sold and then continued to go more all in on this. Like, that is the virtuous cycle of having a supportive spouse who gets what they see themselves as a unit. So they think of, and I think this is probably one of the bigger meta things between couples, is that unless you see the unit as one, it becomes very difficult to be supportive. And I also think that there is a high degree of trust between the spouses and us. So, like with Yass, for example, it's like, I think Ricky knows that we just want to, like, we just want to help. Like, we're never going to eight years. Like, we just want to help. Like, in whatever way we can. We just want to help. And I think there's trust there. And so if, if we were like, hey, Ricky, I think she needs to work seven days straight and she can't see the kids. Which we would. We would not ask that. But I'm just saying, like, in a. Like, that's my hypothetical extreme, he'd be like, if they're asking for this, they understand the cost and they still think it's worth it for her. And so there's a level of trust there. And I think that takes time to build and whatnot. And obviously it takes character and a track record to show that you have consistently delivered on the promises that you've made. But I think that's how you create lifers in terms of. It's really just like families being involved in the success of a company and building a team more than just individuals.
A
Yeah, that makes a lot of sense. And I think the piece on the unit too. It's like, I even think about the verbiage we use with each other. It's like, we're always like, thank God there's two of us all the time. Literally, like all the time. And I don't see it, like, when it's so interesting when people like, do you feel competitive? And I'm like, yeah, what? Like, I'm like, I. I enable so that he can win. You enable so I can win. We know what we're both focused on and how we win together. It's such an interesting question because it's like, I even think people even sometimes closer to us are like, oh, well. It's like people don't know how close we really are. You know, how in sync we are.
B
Yeah, that one's so interesting because I'VE heard you being on a podcast, they're like, so you feel competitive with Alex? It's like. It's like, almost a demonstration of how little you understand our relationship.
A
Like, I create the environment for him to be competitive with other people.
B
Right. We are very competitive against other people.
A
Yeah. It's like. It's like being on the football team, and you're, like, watching somebody. It just makes no sense.
B
Like, if you're captain of the cheerleading team, you, for some reason, don't want the quarterback to score the winning touchdown because you want to look better than the quarterback does that day. But if the team wins, everyone wins.
Episode 380: The Unit: Why Aligned Couples Compound and Misaligned Ones Fade
Host: Leila Hormozi
Release Date: July 23, 2026
In this episode, Leila Hormozi explores the profound impact that spousal (and close personal) support has on entrepreneurial and career success. Drawing from her own experiences and the patterns she's observed in scaling companies, Leila and her guest dive deep into why aligned couples create compounding momentum—and how misaligned partnerships often become roadblocks that cause individuals to fade or stall out in their achievements.
Leila and her guest make a compelling case: building an unshakeable business (and life) is exponentially easier—and perhaps only truly possible—with full alignment and support from your closest relationships. Ultimately, the most enduring success comes not from individuals, but from “the unit” they deliberately build, nurture, and protect together.