Dave Kustin's Journey in Brand Building & Effective Use of Tech in Business | Build with Tech Podcast Welcome to another exciting Build with Tech Podcast episode hosted by Rey Ortega. In this episode, we dive deep into the journey of Dave Kustin, founder of Element-M and co-founder of Content Bacon, who shares his incredible expertise in brand building using his TV and film production background.

Dave discusses the importance of storytelling in marketing, the differences between branding and marketing, and how he leveraged technology to aid business growth. Discover his insights into how AI can enhance but not replace human creativity in content creation, and learn about his strategies for integrating CRM effectively in sales.

Dave also shares practical advice for budding entrepreneurs and the importance of finding purpose in business. Don't miss this informative discussion that blends technology and storytelling to drive business success.

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Contact Dave:

Element-M - dave@element-m.com

Content Bacon - dave@contentbacon.com

00:00 Introduction to Build with Tech Podcast 00:30 Meet Dave Kustin: Journey from TV to Branding 01:39 The Power of Storytelling in Marketing 03:15 Navigating Competition and Economic Challenges 05:11 Branding vs. Marketing: Key Differences 07:07 Starting and Growing a Business: Personal Insights 15:27 Leveraging Technology in Business 18:50 AI in Everyday Communication 19:07 Human-Centered AI Approach 20:05 Skepticism Towards AI Promises 21:57 Content Marketing Evolution 23:33 Staying Ahead with Technology 24:32 Future Vision and CRM Focus 27:30 AI in Sales and CRM Integration 30:23 Advice for Aspiring Entrepreneurs 31:36 Balancing Work and Life 32:42 Final Thoughts and Contact Information

Episode 3 - Why Your Marketing Needs More than Just Tactics - Dave Kustin