A Melbourne winter. A real gap in kids’ wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round headwear brand that stockists love, why wholesale still wins for volume, and how she just launched swimwear by leveraging prints, suppliers, and existing demand. If you care about cash flow, indent, stockist relationships, and direct-to-consumer growth, you will love this founder story.

Learn how to use indent orders to protect margins and place smarter production bets
See how a wholesale-first strategy can fuel longevity and repeat stockist revenue
Steal the exact assets that help retailers sell more hats, beanies, and swim hats
Hear the behind-the-scenes of a category expansion into swimwear that makes sense

SEO keyword highlights
Acorn Kids, kids hats, children’s headwear, beanies, swim hats, swimwear launch, wholesale, stockists, indent orders, Brandboom, Klaviyo email marketing, Meta ads, product photography, lifestyle imagery, cash flow, margins, MOQ, category expansion, trade shows, agents, DTC growth, Melbourne brand, Brunswick production.

Top takeaways

Play the long game with wholesale. Protect full price windows. Communicate. Make reorders easy.
Indent = clarity. Use retailer orders to decide production and where to “back” winners.
Be specialist. Headwear-specific makers and equipment show up in quality and fit.
Add categories with purpose. Swim hats → swimwear leveraged prints, fabric, and brand equity.
Invest in assets. Great photography and video

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