I’m switching things up in this episode and getting straight to it.

No fancy intro, no long-winded warm-up. Just a real conversation about assumptions, beliefs, and the stories we tell ourselves that quietly shape how we show up in our business.

Because lately, I’ve been hearing the same things again and again from product-based business owners.
People aren’t buying anymore.
Everyone only wants discounts.
Nobody opens emails.
January is dead.
I don’t want to annoy my audience.

And honestly? Most of these are not facts. They’re beliefs. And beliefs are just thoughts you’ve repeated long enough that they feel true.

In this episode, I unpack some of the most common assumptions I see brands and retailers making about selling, marketing, email, Christmas, sales seasons, pricing, and customer behaviour. I also talk about where these beliefs come from, how negativity bias sneaks in, and why assuming the worst is one of the fastest ways to stall your growth.

We talk about why selling is not pushy or icky, how marketing is actually service, and why your job is not to guess what’s going on in someone else’s wallet.

If you’ve been holding back, second-guessing yourself, or quietly wondering if it’s even worth promoting right now, this episode is for you.

Listen in, then ask yourself one simple question.
Is this actually true, or is it just a belief I’ve been carrying around?

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I'm Mel Robbins! from @thelotco

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Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

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