In this episode, I take you behind the scenes of my 20+ year journey with Life Instyle — from exhibiting her own kidswear brand Moppit, to becoming a buyer, educator, speaker, sponsor, and now judge for the Life Instyle New Breed Scholarship.

How we helped shape the Kids Instyle section, the lessons learned from decades in the trade show world, and the incredible opportunities that open up when you take action — even before you feel ready.

If you’re a product-based founder with big dreams of getting your products into stores, this episode will inspire you to stop waiting for the “perfect time” and start applying for the opportunities that could change your business forever.

You’ll Learn:

How trade shows like Life Instyle can transform a product business
The story behind the Kids Instyle section and my 20-year involvement
Why you should apply for the Life Instyle New Breed Scholarship (and how to know if you’re eligible)
What judges are actually looking for in applicants
The biggest mindset shift that separates brands that grow from those that stay stuck
Life Instyle New Breed Scholarship (Applications close October 16th)
→ Prize includes a $10,000 value stand, exposure, mentorship, and more.
Export Development Grant and other government funding options for product-based businesses

Links & Resources:

Apply for the Life Instyle Scholarship here.
Learn more about wholesale with my free training: thelotco.com/buildingawholesalesalemachine
Join the Product Business Growth Club for mentorship + support
Explore the Roadmap to Profit Program to grow your product business to consistent $50K months

Support the show

I'm Mel Robbins! from @thelotco

Join my Skool Group here: https://www.skool.com/product-business-growth-club/about

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.