Podcast Summary: Build Your Tribe | Grow Your Business with Social Media

Episode: 6 AI Tools You Can Use To Grow 10X FASTER On Instagram (#855)
Host: Brock Johnson
Original Air Date: October 20, 2025

Brief Overview

In this actionable solo episode, Brock Johnson shares six AI tools that dramatically accelerate Instagram growth. He focuses on how these tools enable both new and established creators to save time, create captivating content, and ultimately drive sales and business growth. Brock shares real workflows, personal experiences, and tailored advice to work "smarter, not harder" on social media.

Key Discussion Points & Insights

1. Master ChatGPT for Content Creation ([00:00]–[08:30])

• Even if it sounds basic, ChatGPT remains a powerhouse if used deeply and strategically.

• Advanced ChatGPT Tips:

  • Prompt Strategy: Instead of just giving instructions, ask ChatGPT to prompt you with questions to arrive at better outputs.

    "Instead of only asking ChatGPT questions and and giving ChatGPT instructions, I want you to start asking ChatGPT to ask you questions." — Brock [01:55]

  • Use 'Projects' (Folders): Organize conversations in 'Projects' so ChatGPT "remembers" your niche, style, and previous instructions. Store prompts with shortcuts for easy reuse.
    • Upload documents or transcripts to teach ChatGPT your voice, style, and tone.
    • Example: Brock saves a prompt as “D:” for automatic YouTube video description generation.
  • Feedback Loops: Treat ChatGPT like a real assistant. Give feedback and corrections until it learns, and ask it to remember your preferences.

• Pro Prompt Example:
  Brock shares a thorough Instagram Reel prompt structure (full version in episode notes so listeners can copy-paste).

• Critical Thinking:

  "ChatGPT is a jack of all trades, but a master of none..." — Brock [07:30]

  • ChatGPT is broad, not niche-specific. This inspired Brock to develop his own assistant (see next).

2. Introducing the "Brockbot" — A Niche AI Assistant ([08:31]–[11:20])

• What is Brockbot?

  • A generative AI chatbot solely trained on Brock’s strategies, private notes, and Instagram-specific expertise.
  • Unlike ChatGPT, already knows best practices for hooks, captions, tone, etc.— optimized for Instagram creators.
  • Available to Insta Club Hub members, or as a $11/mo subscription.

• Brock’s Tech Confession & The Power of High Level:

  • Brock shares a story of almost failing a college web design class, making the point that you don’t need to be techy to use advanced tools.
  • High Level software used to host Brockbot; a "jack of all trades" platform for entrepreneurs looking for all-in-one automation.

  "High Level... can grow with you as your business and hopefully your team grows... they have unequivocally the best customer service and customer support that I have ever experienced in my entire life." — Brock [10:42]

3. Opus Clip — Streamline Video Repurposing ([11:21]–[15:56])

• What It Does:

  • Automatically chops long-form video (podcasts, YouTube, Instagram Live) into short, shareable "sound-bite" clips.
  • Adds captions and removes dead space almost instantly.

• Pro Tips for Using Clip Tools:

  1. Ensure Standalone Value: Each clip must make sense without additional context. Don’t just post random segments.
  2. The “2-Slide Carousel” Formula:
     • Slide 1: Strong hook/headline.
     • Slide 2: The clipped video content itself.
  3. Always Add B-Roll:
     • Supplement talking-head videos with visuals, behind-the-scenes, or relevant footage to maintain interest.

     "The more B roll, the more visuals, the more additional clips or photos... the more engaging it will be." — Brock [15:00]

4. Canva’s AI-Powered Creative Tools ([15:57]–[17:36])

• Canva Magic Studio:
  1. Background Remover:
     • Stack two images; remove background from the top, then blur the background layer for a pop effect.
  2. Image Extender:
     • Expands images; useful for filling Instagram carousels edge-to-edge—no more white borders!
  3. Magic Eraser:
     • Remove any element from a photo instantly; perfect for cleaning up visuals for posts.

5. Metricool — AI Scheduling & Platform Optimization ([17:37]–[19:35])

• Why Use It:

  • Schedules content across 7-8 platforms, 30-40 weekly posts, all from one dashboard.

  • AI Assistant:

    • Adapts captions and post formats to each platform’s style (“dress code”), including tone and length.

    "...each platform has its own audience, its own users, its own algorithms. And so the way that your content should look and sound... is going to vary slightly." — Brock [18:18]

  • Practical: Edit and rewrite captions with a click, right in the platform.

6. Poppy AI — Visual Planning & Advanced Ideation ([19:36]–[22:28])

• What It Is:

  • Think ultra-powered AI whiteboard; drag-and-drop videos, social posts, PDFs, links, and visually map content strategies.
  • Allows connections between different resources and AI-generated ideas.

• Brock’s 4-Step Poppy Workflow:

  1. Find 10 Viral Videos:
     • Paste their links to inspire the AI with what works in your niche (or adjacent ones).
  2. Add 10 of Your Own Reels:
     • Teaches Poppy your natural style, tone, and topics.
  3. Add Brock's "Shareworthy Content" YouTube Video:
     • To anchor the definition of viral, highly-shareable material.
  4. Prompt for Reel Ideas:

     "Create five viral reel outlines including shot lists and scripts relating to [your topic] that fit the tone and style of my normal reels while also incorporating the framework from the 10 viral reels and the tips given by Brock..." — Brock [21:44]

Notable Quotes & Memorable Moments

• On Effectiveness Over Quantity of Tools:

  "If you can use ChatGPT better, you don't need 17 other tools. You don't need a subscription to every new AI app..." — Brock [01:35]

• On Feedback and Growth (for AI & Humans):

  "The way you treat ChatGPT should be the same as a human assistant—give it feedback, corrections, and watch it improve over time." — Brock [06:30]

• On Instagram vs Business Building:

  "Growing an Instagram is not the same as growing a business. You need the third party tools, the software, the automations, the email list..." — Brock [10:34]

• On What AI Enables:

  "The secret for growing on Instagram is posting a high quantity of high quality content...with AI you can create a lot more posts that are a lot more engaging and captivating in less time." — Brock [22:09]

Important Timestamps

• 00:00–08:30: Deep dive on advanced ChatGPT use and best prompts
• 08:31–11:20: Introduction of Brockbot & High Level as a business platform
• 11:21–15:56: Using Opus Clip (and similar tools) for efficient video repurposing
• 15:57–17:36: Canva Magic Studio’s must-use AI features
• 17:37–19:35: Metricool for streamlined scheduling and platform-optimized captions
• 19:36–22:28: Poppy AI for visual content mapping and batch ideation
• 22:29: Recap and closing advice

Overall Tone & Style

• Conversational, practical, and light-hearted: Brock interweaves clear instructions, analogies (e.g., folders in binders, staff assistant), personal anecdotes (“I almost failed a tech class!”), and motivational reminders.
• Empowering and audience-oriented: Focused on helping creators save time and focus on high-value activities.

Who Is This For?

• Content creators, solopreneurs, and small business owners aiming to work smarter on Instagram.
• Anyone overwhelmed by the AI “shiny object syndrome”—seeking practical, proven workflows.
• Listeners interested in time-saving, scalable systems for social growth.

Action Steps Recap

1. Master ChatGPT’s organizational features and feedback loops.
2. Use specialized AI like Brockbot for niche Instagram strategies.
3. Repurpose long video content efficiently using Opus Clip; always add context and b-roll.
4. Upgrade visual content with Canva's Magic Studio tools.
5. Schedule and customize posts with Metricool’s AI assistant.
6. Visually map, connect, and ideate content with Poppy AI for maximum inspiration and planning at scale.

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