Build Your Tribe | Grow Your Business with Social Media Episode: 7 GENIUS Questions I Asked ChatGPT to Grow My Business Faster - 830
Release Date: April 24, 2025
Hosts: Chalene Johnson & Brock Johnson

Introduction

In Episode 830 of Build Your Tribe, hosts Chalene Johnson and Brock Johnson delve into the transformative role of Artificial Intelligence (AI) in business decision-making. This episode centers around their personal experience using ChatGPT to navigate significant changes in their podcasting venture, offering listeners actionable insights on leveraging AI to accelerate business growth.

The Role of AI in Business Decision-Making

[00:30] Brock Johnson:
“Can you imagine how valuable it would be to have the most incredibly intelligent business mentor on speed dial?”

Chalene and Brock open the discussion by highlighting the immense potential of AI as an unbiased and intelligent business mentor. They emphasize the necessity of integrating AI into daily business operations to stay competitive and avoid being left behind in the rapidly evolving digital landscape.

[03:15] Brock Johnson:
“If you're not using AI, not just every day, but like all day long, you're going to get left behind so fast.”

Brock underscores the accelerating gap between businesses effectively utilizing AI and those that remain hesitant or indifferent, stressing that AI proficiency is becoming a critical differentiator in the marketplace.

Personal Journey and Podcast Background

The hosts reflect on their long-standing partnership in podcasting, which began in 2012. Brock shares how their collaborative efforts have evolved, leading to the creation of two podcasts: Build Your Tribe and The Chalene Show. This dual-podcast strategy was initially intended to cater to different segments of their audience, but over time, the need to streamline their focus became apparent.

[07:42] Chalene Johnson:
“There has been consistency in terms of this podcast, and we've had millions of downloads and listeners who've grown alongside us.”

Chalene acknowledges the success and impact they've achieved, recognizing the challenge of maintaining multiple projects simultaneously.

Making the Decision with ChatGPT

Faced with the overwhelming demands of managing multiple ventures, Chalene discusses her struggle with deciding whether to continue co-hosting Build Your Tribe. To gain clarity, she turned to ChatGPT, personifying the AI as "Chatty Cathy," to help navigate this pivotal decision.

[11:59] Chalene Johnson:
“I just had a very conversational discord with ChatGPT. I changed ChatGPT's voice to be a female voice. And so now I call her Chatty.”

Chalene emphasizes the importance of treating interactions with AI as conversations rather than simple queries, allowing for more nuanced and effective decision-making support.

The Conversation with ChatGPT: Seven Genius Questions

Brock and Chalene reenact the session with ChatGPT, showcasing how AI can facilitate structured and insightful decision-making through targeted questioning.

1. Primary Goals for Each Podcast [14:24] Brock Johnson:
   “When she asked me that question, it was really obvious. I'm trying to grow my brands that help women with the Chalene show and with Build Your Tribe, hopefully, it helps to build Insta Club Hub.”

2. Time and Energy Requirements [14:56] Brock Johnson:
   “The time that it's required for Build Your Tribe isn't that intensive. Definitely The Chalene Show is far more intensive.”

3. Impact on Personal Relationships [15:32] Brock Johnson:
   “...because we don't record it in person and because it's something we do jointly together, but we're not usually spending time doing it together. I'm like, it's not going to have an impact on our relationship.”

4. Rewarding vs. Stressful Aspects [16:42] Brock Johnson:
   “It's rewarding when I hear from people in our audience how it's helped them. But it's equally exciting when people appreciate specific episodes or advice.”

5. Alignment with Long-Term Vision and Brand [17:08] Brock Johnson:
   “I'm shifting away from being known as someone who's a business and marketing expert. I'm more compelled to teach about aging powerfully and hormones and health.”

6. Simplifying Workload for Wellbeing and Content Quality [17:31] Brock Johnson:
   “Yes, I agree.”

7. Audience Feedback and Its Influence [17:42] Brock Johnson:
   “I live off the feedback for The Chalene Show. It's a very interactive audience, and these seven questions gave me total clarity.”

Through these questions, ChatGPT aids Brock in objectively evaluating the sustainability and future direction of their podcasting efforts, ultimately guiding them towards a strategic pivot.

Conclusion and Moving Forward

After thorough deliberation aided by AI, Chalene announces a strategic shift in the podcast's management.

[18:40] Chalene Johnson:
“Moving forward, you'll still receive the same number of episodes, but you'll hear from me a little bit more often. I'm excited to devote all my time, love, and care towards the show.”

Brock expresses his support and pride in the decision, emphasizing the continued value and quality listeners can expect.

[22:19] Brock Johnson:
“It is my goal to be brief, to be bright, to make it fun, and then be done. Now I'm officially done for now.”

Chalene reassures the audience of their ongoing commitment to delivering high-quality content, while also acknowledging the growth and diversification of their audience demographics.

[23:02] Chalene Johnson:
“As always, happy networking.”

Key Takeaways

• Embrace AI: Integrating AI tools like ChatGPT can significantly enhance business decision-making processes by providing structured and unbiased insights.

• Strategic Focus: Streamlining business efforts by focusing on core strengths ensures better quality and sustainability.

• Audience-Centric Decisions: Understanding and aligning with audience needs and feedback is crucial for long-term success.

• Flexibility and Adaptation: Being open to change and willing to pivot based on informed decisions can lead to improved outcomes and personal well-being.

Notable Quotes

• Brock Johnson at [03:15]:
  “If you're not using AI, not just every day, but like all day long, you're going to get left behind so fast.”

• Chalene Johnson at [11:59]:
  “When you're having a conversation with someone, it's back and forth, right? You're asking them questions, they're asking you questions... That's how relationships are built.”

• Chalene Johnson at [18:40]:
  “I'm excited to treat this as my baby and my only baby and I'm the only parent and get to really devote all my time, love and care towards the show.”

Final Thoughts

This episode of Build Your Tribe serves as a compelling case study on the practical application of AI in entrepreneurial decision-making. Chalene and Brock's candid discussion not only sheds light on their personal journey but also provides valuable lessons for entrepreneurs seeking to harness the power of AI to drive business growth and make informed strategic decisions.