Podcast Summary: Build Your Tribe | Grow Your Business with Social Media
Episode: AI Tools ALL Content Creators Over 40 NEED - 814
Release Date: December 19, 2024
Host: Chalene Johnson

Introduction

In the 814th episode of "Build Your Tribe | Grow Your Business with Social Media," Chalene Johnson delves into the essential AI tools that content creators over 40 should incorporate into their workflows to stay competitive and efficient in the rapidly evolving digital landscape. Recognizing that many seasoned creators may feel overwhelmed by the influx of new technology, Chalene aims to simplify the process by highlighting the most impactful and user-friendly AI tools available today.

1. Video Editing with CapCut

Chalene kicks off the discussion by emphasizing the importance of video editing tools, particularly for entrepreneurs who primarily operate from their smartphones.

• CapCut vs. Video Leap:
  "The first tool that you must really get good at using is Video Leap or CapCut. And if I had to pick one or the other, I think I'd have to pick CapCut." [00:30]
  She advocates for CapCut due to its versatility and accessibility on both Android and iPhone platforms. Chalene highlights its ease of use, making video editing straightforward even for those less tech-savvy.

• Investment in Paid Versions:
  "My personal recommendation is do not skimp. Sure, get the free trial version for a couple of days if you're not positive, but if you start using it, get the paid version." [03:15]
  Chalene advises investing in the full versions of such tools to unlock their complete potential, ensuring access to advanced features that free versions may lack.

• Practical Demonstration:
  She provides a brief demo on her desktop, showing how CapCut can generate scripts, narrations, and B-roll footage, making content creation seamless. "If you're someone who's not comfortable going on camera, don't let that stop you. You don't need to anymore." [05:00]

2. Utilizing ChatGPT for Research and Content Creation

Next, Chalene explores the capabilities of ChatGPT as an indispensable tool for content creators.

• Replacing Traditional Search Engines:
  "I'm going to make a prediction for you right now, it won't exist, not in the way that we know it soon, because open source AI is taking over." [07:00]
  She predicts that AI-driven tools like ChatGPT will soon supplant traditional search engines like Google for many tasks, offering more precise and tailored information.

• Enhancing Research Efficiency:
  Using her example of researching supplements for women over 40, Chalene demonstrates how ChatGPT can streamline the research process.
  "I was able to do all of that research in about 10 minutes while I was walking outside. I mean, it saves you so much time." [09:30]

• Customization and Refinement:
  "If the response you get on ChatGPT isn't quite right, don't give up and don't get frustrated. Just keep asking it to refine its response." [11:00]
  She emphasizes the importance of interacting with ChatGPT to fine-tune its outputs, ensuring that the content aligns perfectly with the creator's voice and needs.

3. Advanced Research with Perplexity

Chalene introduces Perplexity, an AI tool that encompasses the functionalities of ChatGPT while offering more robust features.

• Enhanced Focus Options:
  "Perplexity includes ChatGPT. Now, it's not as easy to use, but it's more robust." [12:30]
  She highlights Perplexity's ability to filter information based on sources, such as academic papers or social sites, making it ideal for creators who require credible and specialized information.

• Recommendation for Paid Versions:
  Consistent with her earlier advice, she recommends upgrading to the paid version to fully leverage Perplexity's advanced capabilities.

4. Audio Enhancement with Adobe Podcast

Addressing the challenges of podcasting without professional equipment, Chalene showcases Adobe Podcast as a transformative AI tool.

• Improving Audio Quality:
  "This is a tool that makes editing a podcast. It makes you sound like a pro." [15:00]
  She demonstrates how Adobe Podcast can filter out background noise and enhance audio clarity with a single click, significantly improving the listening experience.

• Customization of Audio Filters:
  "You can slide it accordingly... there are times where I filter it heavily and then there are times where I can't filter it as much." [16:45]
  Chalene advises users to experiment with filter settings to achieve the best balance between noise reduction and audio fidelity.

• Cost-Effectiveness:
  She underscores the value of Adobe Podcast for creators without access to expensive recording equipment or professional editors.
  "You don't need to hire an expensive, amazing, talented, good looking editor... you can just click a button and be on your merry old way." [18:20]

5. Comprehensive AI Integration for Business Growth

Chalene wraps up by stressing the importance of embracing AI tools to stay ahead in the content creation arena.

• Holistic AI Utilization:
  "You've hired a team of experts. It allows you to get so much more done so much quicker." [20:00]
  She encourages creators to integrate AI tools not just for one aspect but across research, content creation, editing, and SEO optimization.

• Final Encouragement:
  "Do not be afraid of AI. You gotta catch up with AI because if you don't, you're gonna get left behind in 2025." [21:30]
  Chalene delivers a compelling call to action, urging creators, especially those over 40, to adopt these AI tools to enhance their productivity and maintain competitiveness.

Conclusion

In this episode, Chalene Johnson provides a comprehensive guide to essential AI tools tailored for content creators over 40. By focusing on user-friendly and powerful applications like CapCut, ChatGPT, Perplexity, and Adobe Podcast, she offers actionable insights to simplify the content creation process, enhance quality, and drive business growth. Chalene's emphasis on investing in paid versions of these tools ensures that creators can fully utilize their capabilities, ultimately saving time and elevating their content to professional standards.

Notable Quotes:

• "If you're someone who's not comfortable going on camera, don't let that stop you. You don't need to anymore." — Chalene Johnson [05:00]

• "If the response you get on ChatGPT isn't quite right, don't give up and don't get frustrated. Just keep asking it to refine its response." — Chalene Johnson [11:00]

• "Do not be afraid of AI. You gotta catch up with AI because if you don't, you're gonna get left behind in 2025." — Chalene Johnson [21:30]

This episode serves as an invaluable resource for content creators over 40, demystifying AI tools and providing clear guidance on integrating them into daily workflows to enhance efficiency and content quality.