← Build Your Tribe | Grow Your Business with Social Media
Build Your Tribe | Grow Your Business with Social Media
How I Made $10K on Instagram Without Going Viral - 837
00:32:36
In today’s episode, Brock Johnson walks you through the steps on how to make $10k on Instagram in 2025. From monetizing your account through Reels bonuses and subscriptions to selling digital products, he’ll explore the key strategies that can...
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Race the rudders.
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If you clicked on this episode, it's because you want to make money on Instagram in 2025 and you're in the right place. Because this is what I geek out over every single day. I obsess over the Instagram algorithm and figuring out the strategies to not just help you get more views or followers, but actually help you see a monetary benefit, an roi, an increase in revenue or customers from your Instagram. And so today's episode is going to be a crash course on how to make money on Instagram. In today's episode, I will not be going into any advanced money making strategies on Instagram, but instead, instead I will be focusing on the different ways that you can make money on Instagram. And at the end I will share my tips and best practices as to how I would actually go about making $10,000 on Instagram this year if I was starting from scratch. First off, let me begin by saying that if you clicked on this episode because you wanted a get rich quick scheme or you need $10,000 by tomorrow, you're not really going to find it in this episode. I'm a firm believer that if you want to make money quickly online and you don't already have an audience or a community of people who to you, it's going to be really tough to do. So if that's you, if you're someone who clicked on this episode, you don't have an audience, you don't have any followers, nobody trusts you, and you need cash fast, then the only real ways to go about doing that, and I'm being totally honest right now, is to either scam people, which obviously I would never in a million years recommend, or number two, resell something. Case in point. I run a multimillion dollar business through Instagram that teaches other business owners and brands how to grow on Instagram. But this past weekend I was going to a local Pokemon card show and I wanted cash fast. Yes, I have cash in my wallet and yes, I could go to the ATM and pull some cash out of my bank, but I didn't want to do those things. Instead, I just wanted a quick boost of cash before I headed to the Pokemon card show, which by the way got some nice pickups, got a nice Brock's Mankey, which is my favorite Pokemon and obviously my name is Brock and I got this Beckett 10 Annihilate, another one of my favorite Pokemon. So that was pretty awesome. But I digress. I got the money to afford these Pokemon cards by going on Facebook Marketplace and selling an old electric skateboard that is pretty expensive, but I hadn't really ridden in the last few years. Now if you clicked on this episode because you want to make $10,000 this year on Instagram and you're willing to accept that it's going to take some time, energy and effort to get there, stick around and let's get into it. Like I just said, this is going to take time. Realistically, I think it's definitely possible to make $10,000 on Instagram within a 90 day window. But there are variables at play here. It could take you less. It's probably going to take least 90 days, if not more. But in order to make money on Instagram besides just time, you need one of two, if not both of the two following things for the past few decades we have lived in the information economy. Information is what people paid for and information was a premium. But now, thanks to the Internet and social media and AI, information is everywhere. Anything is a quick Google or a ChatGPT search away. And so now the two most important variables for doing business, especially online, are attention and trust. And you can money with just one of the two. But it's much easier if you have both. Because for example, if you have everyone's attention but no one trusts you, well then not very many people are actually going to be willing to buy from you and vice versa. If the people who follow you trust you, but you don't have their attention, they're not paying attention to or even seeing your posts, well then it's going to be hard for them to know that there's even a sale taking place. Gary Vee, the well known entrepreneur who has been a guest on this podcast in the past, says that the currency of business is attention, and before you can sell anything, you need to have someone's attention. If you don't have that, you have nothing. Also, it's important to consider the fact that we are more distracted now than ever before. Maybe you're listening to the audio version of this podcast and you're working out. At the same time, our attention is more divided than ever before in human history. There are more things calling out for our attention on a daily basis and so that means more distractions and more things that are preventing your potential customers from finding, hearing about, seeing, or taking advantage of whatever it is that you're selling. Also, trust is at a premium these days. We've all gone through the last five years where we're all left asking the question, who can I trust? Where can I get my news? What information is real, what is fake news, what facts are facts, and what facts are fiction? Regardless of what you believe or where you fall on the political spectrum, we are all desperate to find people we can trust. According to a meta analysis of over 2000 studies done on consumer behavior, from the year 1970 to the present day, trust has been shown to be an exceptional influence on purchasing decisions. Prior to the year 2020, trust was an important factor in making a purchasing decision. But post 2020 it has skyrocketed up most surveys and most studies up into the top three most influential factors when making a purchasing decision. So how does this relate to Instagram and how can it help make you $10,000 on Instagram this year? Here are the four different ways that you can monetize attention on Instagram in 2025. The first is a general category that I will call Pay per View. Many of you may have heard of the Reels Bonuses program. This was a program that was originally rolled out in 2021 that was offering individuals on Instagram up to $35,000 a month just for getting views on their reels. It was a way for Instagram to incentivize posting more reels and mission accomplished. There are now more people posting reels than ever before. Personally, during those early months of Reels Bonuses it was very lucrative. I personally made over $7,000 that first month and my subsequent months were pretty close to that number as well. Had some Insta Club Hub students who reported making $35,000, the maximum limit from real's bonuses. I will say even back then to reach that $35,000 limit, you had to get millions upon millions of views every single month. The month where I made over $7,000 I believe I received about 30,000 total views over the course of that month. But like I said, this is now called the Bonuses program and is no longer called the Reels Bonuses program. And actually over the last few years Instagram has been reducing access to the Reels Bonuses program. So now you can't even apply for the program. You have to get randomly selected to be invited. It's kind of like a lottery system. The criteria for getting invited to the Reels Bonuses Program is you have to meet Instagram's monetization policies, which is something that is true for all Instagram monetization that I'm about to mention. You have to meet their policies and guidelines. So instead of being a broken record and repeating that every time, just assume if you want to get paid by Instagram directly, you have to play by their rules and meet their monetization policies. 99% of people will meet their policies. But if you want to to read up and make sure you can do so on Instagram's blog, which we will link up in the show notes down below. But besides just meeting the monetization policies, you also have to be over the age of 18. You have to have a professional profile, which means either having a business or a creator account. And currently you have to live in the usa. But again, the Bonuses program is pretty random. It's hard to obtain, it's invite only, and it's kind of like a lottery system. And again, even if you are lucky enough to join the Reals Bonuses or any of the other bonuses programs, you're only going to make a substantial amount of money if you have a substantial amount of attention. We're talking 10 million plus views every single month. The second kind of pay per view on Instagram is what's called the Ads payments. Turning on this feature essentially allows advertisers, or anyone who is running an ad on Instagram to put a banner ad on your reel. So as someone is scrolling through their Reels tab, there might be a little banner at the bottom with an advertisement. Of course the advertisement is not going to have to do with you or your business. So it's literally someone else's ad for someone else's product or service or business on your post. Because of that, it's essentially direct competition and most people choose to turn this feature off. I also think most people choose to have this feature turned off because they either don't know about it or if they do know about it, they recognize that it's not going to pay you very much. I've tested this on my own profile and my average with about 10 million views per month is about $10 from this program. So no, this isn't necessarily the strategy that I would recommend. If your goal is $10,000. The second way that you can monetize your attention on Instag is with in app purchases or donations. If you've ever watched a live streamer. This is basically what we're talking about on Instagram. When you give a donation to someone who is going live. It is called a badge. So if you've ever been on one of my Instagram lives, you might have seen that some very generous people have given me a badge. It's basically just a gift or a donation or a tip, and it usually equates to around $1 per donation. You can also receive this style of donations on your feed posts. On feed posts, these are called gifts, which is much more of an appropriate name. But again, it's very seldom used. It's very hard to make a substantial amount of money from live badges or gifts because it's just not very popular on Instagram and it requires a lot of attention in order to make a lot of money. For example, the most amount of money that I have ever made from badges or donations during a single live stream was $253.81. And that came during a one hour livestream that had approximately 1,000 concurrent viewers over the course of about an hour and a half. I don't mean to start this podcast off on such a negative note, but I want you to be realistic. Making money on Instagram from pay per view, from reels, bonuses from ads, payouts from gifts or donations, it's just not very realistic unless you already have a massive audience. But with that being said, the third way that you can monetize attention on Instagram is a little bit more lucrative and it's definitely more reliable. And it's a feature that they added about two years ago called in app subscriptions. You can now turn on subscriptions on Instagram where people can pay as low as a dollar a month or as high as $99 per month. And in exchange for that payment you get to choose what exclusive content they receive access to. This can include subscriber only stories, subscriber only, Instagram lives, subscriber only broadcast channels, and even subscriber only feed posts and reels. I do know some people who are making thousands of dollars a month from Instagram subscriptions. The cool thing about Instagram subscriptions is that Instagram takes zero percent. They don't take any of it. But because the subscription is facilitated through the App Store, I believe that the App store takes about 30% of every purchase. But like I said, this is successful in some niches. I have seen quite a few people who are in the fitness industry offer exclusive workouts or exclusive in depth trainings and technique videos for their subscribers. Once upon a time I had Instagram subscriptions turned on as a way for people to see more behind the scenes and day in the lifestyle content. And I have seen some food bloggers and recipe creators turn on subscriptions to give their subscribers kind of a sneak peek or early access to certain recipes. With that being said, though, I'm a bigger fan of off Instagram subscriptions. While it might seem appealing to just keep everything in one place, you lose a lot of control by having in app Instagram subscriptions because a the App Store is taking a significant cut of your monthly subscription revenue and b you're totally at Instagram's will. If Instagram gets rid of subscriptions, or if they change what features you have access to, or if you lose access to your Instagram account because you get hacked or banned or disabled or anything, you lose access to all of that income. You also have no way to contact those people. You don't have their email addresses or their phone numbers or any ways to interact with them unless it's facilitated through Instagram. So it's definitely better. And because it's a month after month subscription, it's definitely more reliable and predictable than the previous two forms of monetization that we've talked about. But it's still not necessarily the one that I would recommend for you unless you have a massive audience that is just dying and for that kind of exclusive content. And to be honest, getting people to actually subscribe to your Instagram is not just about attention, it's also about trust. Speaking of one last form of monetization, last but definitely not least form of monetization that requires attention and trust is brand deals. Brand deals, also known as brand partnerships, also known as influencer marketing, is essentially where a company will pay you to post for them. Now, brand deals can be super lucrative and like I said, they don't just require attention, they also require trust. I've personally done over six figures in brand deals for each of the last three years. So if you want to learn more about brand deals, let me know. It's not something that we frequently cover here on Build you'd Tribe we have covered in the past, but if you want a new updated lesson on how to get brand deals, best practices, how to pitch yourself and all of that, let me know. But like I said, we have covered it in the past. My mom and I did an episode together called how to get Brand Deals with a small following, so I'll link that up in the show notes. And that was from about two years ago. And then last year I did an episode of Build you'd Tribe about how much you should charge for brand deals. Again, if you have a small following. And again, I will link that up in the show notes. But again, I'm a broken record right now. If you want me to do an updated podcast about brand deals, just let me know. And if enough people say that they want it, then I'll make sure that happens. But the really cool thing about brand deals is that increasingly brands are starting to work with people who have less and less and less followers because they're seeing a much higher engagement rate and thus a much greater ROI return on investment from working with these small nano or micro influencers. So even if you're someone who only has a few thousand or even just a few hundred followers on Instagram, if your audience is engaged, if you have their attention, and if you have their trust, it can be quite a lucrative way to make some money on Instagram. But like I said, subscriptions and especially brand deals are not just going to require attention, they're also going to require trust. Considering everything we've talked about so far, I think that brand deals are your best, most reliable or most predictable way to make $10,000 on Instagram this year. But now let's move into what I would actually recommend. The ways that you can monetize Instagram that don't rely on Instagram paying you or some other brand paying you that instead are going to require time, attention and trust, but are ultimately the most secure, reliable and predictable ways to make money on Instagram. If your goal is to make $10,000 on Instagram this year, sell something. That's how business works. You have to sell something. Instagram is a marketing tool. It is a tool to get attention, is a tool to get eyeballs, to get clicks, and to get people who convert into becoming customers. But ultimately, for someone to make a purchase, for someone to become a customer, they have to be buying something. So let's talk about the different options that you have for stuff to sell on Instagram. The stuff that you're selling on Instagram is generally going to fall into one of two categories. It's either going to be a product or a service. And within both products and services, we have two different kinds and digital and physical. Let's go through each of these one by one, and I'll give you an example. First, services that are digital. This usually takes the form of virtual coaching calls. Think of me and you hopping on a zoom and me giving you some feedback and some tips to help you grow on Instagram. The idea behind digital services is that I'm not giving you something, I'm doing something for you. Maybe you have a kid who wants to play Division 1 college football. And so the digital service that I'm going to offer is I will watch their highlight tape and tell you some things that I would recommend changing in order to help them get recruited more. Maybe you're a mom who owns a small business and I'm an organizational expert. So I'm going to hop on a zoom with you and you're going to carry me on your laptop through your house and I'm going to help you get organized and help you build systems and routines so that your life doesn't feel so chaotic. I highly encourage you to pause this right now and brainstorm some digital services that you could offer to your audience based off your own background or experiences. Moving on. Services don't just have to be digital, they could also be physical. So all those examples I just gave, instead of selling the virtual consultation, we could do it in person. I could come to your house and help you organize everything. I could take your high school student athlete and coach them and run them through some drills and some techniques to increase the likelihood that they're going to be recruited. Physical services are your landscapers who cut your grass, the people who come and pick up your trash every week. They are the people who will wash your cars. Those are physical services. And just because they're existing and taking place in the physical world doesn't mean that they can't be sold on Instagram. Besides services, the other thing that you could sell is products. Physical products is pretty self explanatory. It's everything around you right now. It's phone cases, it's water bottles, it's beanies and apparel. Physical products are everywhere. And I don't need to go in depth explaining physical products. What I will say is that creating physical products is what most people's minds jump to when they think building a business, social media. They think, oh, I'm going to sell hoodies or I'm going to sell this handmade necklaces or I'm going to sell merchandise. And I think our brains automatically jump to that conclusion because we're surrounded by physical products. But creating physical products is challenging. You have to go through manufacturing and warehousing and shipping and there's just a lot that goes into creating physical products. It is definitely easier now than ever before because there are so many services online that can make it easy for you. But creating physical products is tough and is not necessarily what I would recommend. When you're first getting started, the final thing that you could sell and thus the final way that you could monetize your Instagram is with digital products. Digital products often take the form of ebooks or courses or digital guides or memberships like our Insta Club Hub. Because it's a product, I'm not necessarily doing anything for you. I'm giving you something. And the cool thing about digital products, unlike physical products, is with physical products, I have this one journal, and if I sell this one journal, I now have zero journals to sell, and I have to go to a manufacturer to make more journals to sell more journals. And I have to charge people more than the manufacturer is charging me to make them. It's a pain. But with digital products, I can create infinite copies of an ebook, I can create infinite logins to my membership, I can create infinite access to my course, and anyone on the Internet can purchase access to it. In the digital world, the shipping and manufacturing and warehousing that a physical product would have is replaced by basically the cost of wherever you're hosting your course, or the cost of your email marketing platform, or the cost of wherever it is that you are selling your digital stuff. The final thing that I will say about selling something is you don't actually have to sell something that you have made. There's this term called affiliate marketing, which essentially refers to taking a product or service that someone else has made and selling it for them in exchange for a commission. It's kind of like being a salesperson, but you're not employed by the person who created the thing that you're selling. You're just selling it whenever you feel like it, whenever you please. When I was first getting started in online business, one of my buddies had a reusable water bottle company, and it was before hydro flasks were super popular. And so his reusable water bottle company created these insulated bottles that kept your cold drinks cold, your hot drinks hot. And I believe like 20% of every sale went towards building wells in impoverished and drought stricken areas. And so in my early days, this was before I was even on Instagram. This is when I was just on Snapchat. But I had a decent audience. I had about 10,000 daily viewers on Snapchat. And these people trusted me because they were getting a peek into my life every single day. And so I started promoting my buddy's water bottle company. And over the course of a year, I made $10,000 by being an affiliate for my buddy's water bottle company. So again, while it might seem daunting to sell something online, keep in mind, calm those nerves by telling yourself that you actually don't have to create something to sell. One of the great easy ways to get started is to sell something that someone else has created. Of course it's not necessarily going to be as lucrative because you're getting a 20, 30, 40% commission fee instead of a 100% sales fee, but it solves the problem of not having to create the product yourself. All right, now that we've covered all the different ways that you can monetize Instagram, how are you actually going to go about making $10,000 on Instagram this year? Here's what I would suggest based off everything we have covered. Number one, start by building trust rather than attention, rather than trying to go viral and get a bunch of followers, focus on building a connection, a relationship and trust with the followers that you do have. Of course you could watch some of our past build you'd tribe episodes about going viral, about creating share worthy content in order to get more views. But make sure that your focus is building trust. And in order to build trust there's actually a formula and it comes from the book by Dan Sullivan called the Trust Formula. And here is the trust formula. Trust equals credibility plus reliability plus intimacy, all divided by self orientation. And let me tell you what each of these terms mean and how they apply to Instagram. Credibility is simply your experiences. Oftentimes the voice in the back of our head, the imposter syndrome, will tell that we need to be experts. And if we aren't the world's leading expert in a certain subject, well then no one's going to trust us and we're not going to be able to sell a product about fitness unless we have a rock hard six pack. But that's not true. Instead, what credibility means in order to build trust is simply do you have experience with what you're talking about? You don't need to be an expert, but you need to at least have experience in whatever it is that you are going to be selling. In the example of my buddy's water bottle that I was an affiliate for, I had experience because a the company was created by my friend and B I had like seven different of his reusable water bottles and I would show them off all the time. So I had experience with the water bottles and with the water bottle company. I wasn't necessarily a reusable water bottle expert or a hydration expert or anything like that, but I had experience. The r Reliability is quite simply can people count on you to be consistent? And when I say consistent I don't just mean posting every single day. I mean posting about the same topics. Can people rely on you the majority of time when you are posting on Instagram to talk about whatever it is that you are ultimately going to be selling? And I don't necessarily mean that you need to be talking about your product, but take me in my current Instagram, for example, 99% of my posts on Instagram are about helping you grow on Instagram, helping you build a business on Instagram, helping you become an entrepreneur and make money through Instagram. And so people know that they can rely on me for that kind of content. If my content was about me snowboarding and my date with Tay and my dogs and every other thing that I was interested in doing, you couldn't rely on me. You couldn't count on me for tips and advice and stories and relatability and humor that all revolved around the topic that I will ultimately be creating a product about. So reliability is quite simply, can people count on you? And again, trust takes time. And so one of the ways that you prove to people that you are reliable is you show up over the course of weeks, if not months, if not years, posting about that topic, not trying to be an expert, but simply showing us your experience. And then the I intimacy on Instagram basically means, are you being authentic? Are you being truthful? Are you showing the whole picture, or are you only showing the highlight reel? I think one of the really, really cool things about the present day of social media is that we all crave realness and authenticity, and we are all kind of put off by the fake, photoshopped, perfected, polished fake life that so many influencers from 10 years ago were posting online. And so as you are building trust with your audience, as you are consistently and reliably showing up, talking about one topic, showing us your experiences, not your expertise, but your experiences in order to build your credibility. One of the great things you can do is you can show us your mistakes, you can show us your failures, you can talk about your journey, you can talk about your issues. My sister a few years ago launched a beauty brand. And during the process of creating and launching the products and that brand all together, she took her audience along on the journey with her, showing them the ups and downs, the trials, tribulations, and challenges of creating a physical product, going through manufacturing, dealing with tests and laboratories to create the actual makeup, and dealing with warehousing and shipping and distribution, and creating the label and the logo and all of that that went into it, including the mistakes she made. Along the way. And so when it was time to launch, people were that much more bought in to the product, and she had to explain it that much less because they had been intimately involved in the process during the building phase. And C plus R plus I is all divided by self orientation. Self orientation basically means what's in it for you? What are you all about? Because if you're all about the money, if you're all about making a sale, people are going to be able to smell that. People can tell. We can all tell. Can't you tell when someone's trying to sell you something just because they're trying to sell you something? Compared to when someone's trying to sell you something because they know it can help you, because they know it can serve you, because they know it's going to transform your life, Self orientation is obvious. And so even though you are a business owner and even though you want to make money, and even though your goal is to make money, and even though you clicked on this episode because you want to learn how to make $10,000 on Instagram this year, it's important to remember that your why should not be centered in making more money. It should be helping more people, solving more problems, or serving people better. Because I believe that as entrepreneurs, ultimately we are just paid problem solvers. Now that you understand how to build trust with your audience, let's talk about what are you actually going to sell? I gave you a bunch of options before. I gave you a bunch of different possibilities of ways that you could make $10,000. But ultimately, making $10,000 is very simple. Take the number 10,000. And there's two variables that need to equal $10,000 in order to make $10,000. The first variable is how many customers you have or how many sales you're going to make. And the second variable is how expensive is your product. If you want to make $10,000 and you're selling a $10 ebook, then of course you're gonna have to sell a thousand ebooks to hit $10,000. And if you have 372 followers on Instagram, it's gonna be tough to make a thousand sales now. Over time, you could grow your following. You could reach more people. You could have sales from people who don't necessarily even follow you. But making a thousand sales with less than a thousand followers is going to be tough without something changing. Let's swap those two numbers in the equation. If you want to make $10,000 and you're selling a $1,000 product, then you only need to make 10 sales. Now, for many people, selling something for a thousand dollars sounds very scary. I recognize that. But I think this is a mistake that a lot of people make early on in their entrepreneurship journey or early on when they're trying to monetize their social media. We have this thought of I don't have a lot of followers, so probably not very many people are going to trust me. I don't have that much expertise yet. I don't have a big audience, I'm not like well known or famous. And so I can't charge very much. And I understand that thought. It is a very normal thing to feel. But I want to challenge that belief because I think that's a limiting belief. I think that's an imposter syndrome belief. I think that there is something in the back of your head that's trying to keep you playing small because you have a relatively small audience. And so you're going to charge a relatively low fee. You're going to charge $10 and you have 372 followers. And so even if every single one of your followers purchased, you would only be at $3,720. And so I believe one of the best ways to monetize your social media and build a business online when you're first getting started is to charge a higher ticket but look for a lower volume of customers. Let me give you an example. When I was first getting started with this whole Instagram coaching business, I did not create a course, I did not create an ebook, I did not create a low ticket or inexpensive offer because I didn't have a lot of followers. Instead, when I was first getting started and I had less than 10,000 followers, I started with one on one coaching. Why did I start with one on one coaching? Because I could charge more. There's a higher perceived value in spending a one hour call together with me giving you feedback and tips and accountability than there is in some pre recorded lessons or a pretty seven page PDF guide. There's more value in the human to human interaction. And so instead of starting with a digital product, I started with a high ticket digital service. Basically one on one coaching via Zoom. The other cool thing about getting started in this way is that there was no real setup. Yes, I had to figure out a way to accept payments, but then there was no course, there was no videos I had to make, there was no guides, I didn't have to distribute anything. I didn't have to host a course or a membership somewhere. I could just email people the link to our next Zoom session. And as long as I was on the Zoom session at the time that we had agreed to, we were good to go. So to say this another way to hit the same monetary goal. If you are charging a higher fee, you need less customers. And if you have a lower following, if you don't have a ton of attention yet, it can be easier to sell 10 people on a thousand dollars offer than it is to sell a thousand people on a $10 offer. Some of you may know my good friend and fellow Instagram coach, Marketing Harry, and this is exactly what he did when he was first getting started with his Instagram coaching. He didn't have a lot of followers yet. And so instead of creating an online course or a guide, he sold a comprehensive Instagram management package where he would create content for you and come up with your strategy and pick apart your brand and help you grow on Instagram at a very high touch, highly involved level. But obviously, Instead of charging $40 for this, he charged $4,000 for this. And so for him to hit $10,000 on Instagram, he only had to make three sales. Another great example of this was someone who I had on my old interview podcast, Social Media Moneymakers. Her name is Kelly Leardon, and she made over $30,000 in one weekend with less than a thousand followers. In fact, she had like 940 followers at the time. And she made over $30,000 because she was selling a high ticket mastermind. And so it was like 12 weeks of guided business coaching within this small group. And so there was a very high perceived value, very high touch. She was very involved in each of these clients and customers who ended up purchasing. But because of that, she was able to charge a premium. And so she didn't need to get all 900 of her followers to see her post and make a purchase. She only had to have like 15 of her followers see a post and make a purchase. So as scary as this may sound, if you're just getting started on Instagram, if you're just building your brand or your following, consider selling a high ticket, high touch, high value offer because you need a lower volume of customers, and that way you can reach $10,000 faster. It will give you confidence, it will give you proof of concept, and you can learn from that mastermind or that coaching or whatever it is that you are actually selling to inform your future courses and ebooks and guides. The final thing that I will say is this. You clicked on this because you want to learn how to monetize your Instagram in 2025, you want to learn how to make money on Instagram. And I hope by now you realize that there are a lot of ways to make that happen. Some will be easier than others, some will take more time than others, some will be more lucrative than others. But ultimately it's really going to matter where your heart is at. I believe that if you approach this whole building a business on Instagram thing from a place of serving, you're going to have so much more fun. Your audience is going to be so much more engaged. The content that you create is going to be so much better. It's going to be so much more valuable, so much more entertaining and educational. Focus on serving rather than selling. Ultimately, the products or services that you create are going to just be an extension of that. They're going to be a way that you can serve people better in a more intimate or comprehensive capacity. They're going to be a way that you can provide results faster for people. But ultimately, the thing that you're selling is going to be about the transformation that you can make in your customers lives, not the transaction that's going to take place between their credit card and your bank account. Building a business on Instagram is not easy. It's not going to happen overnight. But if you can make sure that your head and your heart are in the right place, if you can make sure that your intentions are pure, if you can make sure to focus on serving your audience, building trust, building relationships and connections, you will have success. Not immediately, but eventually and definitely. Thank you so much for listening today. And as always, happy networking. SA.