← Build Your Tribe | Grow Your Business with Social Media
Build Your Tribe | Grow Your Business with Social Media
How To Grow Your Instagram In Less Than 10 Minutes A Day - 848
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In this episode, Brock Johnson shares how to grow on Instagram in less than 10 minutes per day by focusing on strategies that actually move the needle. He will cover what not to do on Instagram, including unnecessary engagement and overthinking, and...
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This episode is brought to you by Progressive Insurance. Do you ever think about switching insurance companies to see if you could save some cash? Progressive makes it easy to see if you could save when you bundle your home and auto policies. Try it@progressive.com Progressive Casualty Insurance Company and affiliates. Potential savings will vary. Not available in all states. If I only had 10 minutes per day to spend on Instagram, here is exactly what I would do. I have built a seven figure business 100% through Instagram and I and I spend less than half an hour per day on the app. And so today in this episode, I'm going to share with you exactly what I do to save time on Instagram. Because the reality is no one wants to spend their entire life scrolling on Instagram. And if you are a content creator who's trying to grow on Instagram, or maybe on Instagram and some other platforms, or if you're a business owner who's trying to build their brand, their customer base and make more sales on social media, you don't want to have to spend all day on Instagram. And I have good news for you. You don't have to. It is a myth that you have to spend all day on Instagram. It's a myth that you even have to spend an hour a day on Instagram. You can get away with only spending a few minutes every single day on the platform. And in today's episode, I'm going to share with you the exact systems, strategies and techniques that I use to work smarter and more efficiently so that I can post over 250 times per month on Instagram alone without spending more than an hour, in fact without having to spe more than 10 minutes per day on the platform. Before we get into the actual time saving strategies, I think it's important to go over some time wasting strategies. And these are time wasting strategies that aren't just doom scrolling. Of course doom scrolling is a waste of time. And for those of you who don't know what doom scrolling is, it's when you just scroll endlessly forever for hours on end, mindlessly watching reel after reeling. Of course, yes, that is a time waster, but that's a time waster that you know is a time waster. So I have four other time wasters that you might be surprised to learn are actually not worth your time. They're not actually going to help you. Despite what you may have heard in the past, and maybe even what you may have heard from other social media experts, the first time waster is engaging with other accounts I asked Adam Mozeri about this in my interview with him earlier this year, and he started laughing as I was asking the question, which surprised me, because within the world of social media coaches, you often hear you need to engage before 10 minutes before posting. The more active you are on the platform, the better results you will get. And he started laughing and said, no, the algorithm will not directly reward your use. That means that spending 30 minutes or 15 minutes, or spending any amount of time liking other people's posts and leaving comments and sending people direct messages will not have a direct algorithmic benefit to your account. So to say it another way, you do not have to spend time engaging with other people on Instagram. Now, there is also a human nature element. While the algorithm might not reward you for engaging with other people, it is human nature that if you comment on someone's post, they might be interested in checking out your post. If you send someone a direct message, they might be curious as to what you're up to, and they might click on your profile. And there is definitely something to be said about being social in general and building community, networking with people, connecting with people. That definitely in the long run can be a beneficial strategy. And it's absolutely true that if you spend some time interacting with people, leaving thoughtful comments, answering people's questions, people will appreciate that and they're more likely to leave a comment in the future. But I want to be explicitly clear that you do not have to. So if you ever have a great post that you're ready to post, an idea that you're super excited about, I would much rather have you post and ghost than not at all. Posting and ghosting is something that has long been taught to be a big no no on social media. Specifically on Instagram, the idea was that if you posted and then you ghosted your audience, you just didn't engage, you didn't stay active on the platform, that then the Instagram algorithm would pick up on that and it would show your post to less people. That is absolutely not true. And so that's why I say if you have a great post ready to go, if you're ready to post your reel, if you have an idea that you just made, even if you don't have time to respond to comments and stay active and stay social, I would still rather have you post it than not post it at all. With that being said, Instagram is still a social media keyword, first word being social. And your followers, for the most part, are still real human beings. And so I want you to think about it this way. If you went to a coffee shop and you complimented the barista on their sweater and they just looked at you and they didn't respond, what's the likelihood that you're ever going to say something to that barista again? Heck, what's the likelihood that you're ever even going to go to that coffee shop again? There is absolutely power in treating people like people, in building genuine relationships and community. And so while you do not have to spend any time engaging with people, it can be beneficial to network in general. If you are super short on time, which I'm guessing you are, then here is the order of priorities in terms of what comments or what messages or what sort of interaction I would prioritize, first to least, first and foremost, I would respond to direct messages. Now if someone sent me the heart eyes emoji or they gave me a thumbs up, I might not necessarily respond to that. Maybe I'll say thank you super quickly. But the DMs that I would most prioritize responding to are the direct messages, where people are asking a question, where they're inquiring about a product, or where they just need some help with Instagram. Responding to direct messages is the most media rich form of interpersonal connection that we can have on Instagram. Pro Tip, when you open up your Instagram DMs, you can actually filter based off of unread and or unanswered direct messages. I find this super helpful because then I don't have to scroll through and look for all of my unread dms, I can just filter it and then there they all are in one succinct inbox and I can respond to my messages there. The second area of Instagram that I would prioritize interacting with if I have the time to do so, is responding to comments. Comments like DMs are people reaching out, people asking questions, people complimenting you. And leaving those people on red, so to speak, by not responding to them isn't always the best look, especially because comments are public facing, meaning that anyone else who looks at your post or who views your comment section will see your comments. And so by responding to other people, not only will the people who left the comment appreciate it, but other people will see that you are responding and they will appreciate that as well. So after your direct messages, your comments are the next area that I would recommend responding to. After that, the third biggest priority, which is also the second lowest priority, is sending DMs to other people. Now, I wouldn't Recommend going to a bunch of your random followers pages and sending them random DMS or even cold DMing people. I do not teach cold DMing and I don't believe that sending cold DMs, which by the way, cold DMs is when you just message someone out of the blue with a sales pitch trying to get them to buy your product. It's basically the social media equivalent of a door to door salesman. I don't recommend that. But what I do recommend is engaging with your community. The people who you follow, and then they probably follow you back. The people who might also be in the same industry or niche as you, who you want to build a collaborative relationship with. Hyping other people up, being other people's cheerleaders and supporting others is one of the best things we can do on social media. And I believe that the more frustrated we get with Instagram, the more down in the dumps Instagram gets us. The way to combat that is actually not to get more views and engagement on our own posts. I mean, yeah, that helps, but the way that we can actually combat that is to give more views and engagement and direct messages and compliments and comments on other people's posts. Now, of course, this goes against the whole ten minutes a day thing. And so that's why I said this is not a high priority. But if you have extra time, well then you could spend that time sending other people direct messages. And then last and least on the list, the lowest priority thing that I would recommend doing is commenting on other people's posts again, leaving thoughtful comments, asking questions, and just trying to genuinely build relationships in the comment section. That is the fourth and lowest item that I would put on the priority list. Notice I didn't mention liking other people's posts. Saving other people's posts, while that can definitely be a way to be social and a way to interact and support others. If you're spending 30 minutes a day liking a bunch of potential customers posts, it's not going to get you anywhere. The juice is just not worth the squeeze. Your time would be much better spent on other areas, which we're going to get to. But again, all of this is to say you do not have to spend any time engaging. You could never open the Instagram app. You could schedule all of your posts outside of Instagram and never even open the Instagram app and you could still successfully grow your following. The second time waster is related to the first, and it's just your total time spent on Instagram for quite a while. There has been a misconception that the more time you spend on Instagram, the better the algorithm will treat you. Basically, you get on the algorithm's good side. Instagram is happy that you are spending six hours a day on Instagram and so they're going to show your posts to other people. That's just not true. In fact, according to Adam Mozeri in my conversation with him, the algorithm doesn't care how much time you spend. And it actually, this might blow your mind. The algorithm doesn't care who you are engaging with. So if all of my posts are about how to grow on Instagram, but the only posts I engage with are football videos and snowboarding videos, the algorithm doesn't care. The algorithm doesn't get confused and say, oh, well, should we show this guy's post to other people who are into football and snowboarding? No. There is a separate algorithm that determines what you are shown versus who sees your posts. Separate algorithms. They don't cross over, they don't talk to each other, they don't interact. So you are free to engage with whatever kinds of accounts you want, whatever topics you are into, whatever industries or niches you like to follow. You are free to engage with and follow those. And you are free to spend as much or as little time as you want on Instagram and the algorithm will not care. The third time waster is being taught as an Instagram hack, but it's actually something that is not only going to waste your time, but could actually significantly hurt your account's chances of growing in the future. And that time waster is removing spam followers, or even worse, removing inactive followers. There is this practice that has grown over the last few years on Instagram where people will either manually or automatically using illegal third party tools, scrape their followers and basically have these tools or do it manually themselves. Look for followers who look spammy, they look inauthentic. Maybe they're followers who don't look like they should be in your target audience. Like if your target audience was young men and a woman followed you, they would have you block this person or remove them from your list of followers. This is not helpful. And in fact, there are some studies that suggest that this is actually harmful for your account because the algorithm doesn't recognize that it's a spam follower that you removed. The algorithm just looks at it's a follower you lost, it's a follower you removed, it's one less person following you. And so I do not recommend spending even a millisecond of your time caring about spam followers, people who have unfollowed you. There's also this practice of like, you should never follow someone who isn't also following you. What the heck is that? No, if you like someone's content, follow them. If you don't like their content, don't follow them. But you shouldn't be following someone just because they're following you. So you do not need to waste any time removing spam or robot or non ideal, non targeted followers. Complete waste of time. And along those same lines, removing bad posts from the past is not something that I would recommend. I recommend that all of your feed posts be related to your niche. So every reel, photo and carousel that you post to your feed should in some way be related to your niche, with maybe a few exceptions here or there. So with that being said, if you're trying to grow an Instagram account about rock climbing and today you posted a picture of the pizza that you had for lunch, I would recommend archiving that post because it's totally unrelated. But if you have a post from a few weeks or a few months ago that's not niche related, or maybe it just didn't perform very well, it was niche related, but it just didn't get very many likes or views, well then don't remove it. Don't waste your time caring about that post. Learn from it and prove it for the future. You never know if it's going to pick up views or go viral weeks or months after it was posted, but don't waste your time worrying about it. It's like an essay that you've already written and submitted to the teacher. You don't submit an essay to your teacher and then continue editing it and revising it. It's submitted, it's done. Learn from the teacher's feedback. And in the Instagram's case, the teacher's feedback is the amount of views and engagement that you received. Learn from those things and improve your next paper. But don't worry about going back and revising or editing what you've made in. And then finally, last but not least, I guarantee this is the biggest time waster of all. This is the one that plagues so many people who are listening today. And it's overthinking your damn content. Stop stressing out so much over everything that you post. Let me ask you this. Have you ever made a post that you thought was really good? A post that you thought was gonna go viral, A post that you thought was super entertaining, it was hilarious, and oh, this is gonna Be the one. But then you posted it and it flopped. It did. Horribly. It maybe got your least views of the week or the month. Yeah, that happens to me. That happens to every content creator. And the reason for that, not to get too sciency or to get too philosophical on you, but the reason for that is that your ego gets too involved. The reason for that is that you spend so much time thinking about and planning and editing and revising the post that you think it's going to do well. But the more time you spend editing and revising and critiquing and changing your post, the less authentic it becomes. I did an episode a few weeks ago about the new kind of content that is really performing well on Instagram. It was an entire episode dedicated to this idea of raw, authentic, in the moment content and how that content is outperforming the rest. That content that is also the easiest to make is the content that is getting the most views, the most engagement and the most connection right now. So if you haven't, I highly recommend going back and checking out that episode. But the tldr, the short version of it, is stop overthinking your content. Stop spending hours editing and refining it. Unless you are someone who is committed to creating cinematic, high quality, a Hollywood level content every single time, then I wouldn't waste even five minutes editing and refining and trying to make your post perfect. A post that is posted is a million times better than a post that is perfect because there's no such thing as a perfect post. So you could spend hours trying to make it perfect. All you're going to do is burn yourself out. One of my hot takes or unpopular opinions is that burnout isn't caused by over posting or posting too much. Burnout is actually caused by overthinking, over analyzing. And then you finally do post and it doesn't do well. And that's frustrating. And that feedback loop is what leads creators and business owners to burning out. So again, that final time waster that you need to commit to stop doing is overthinking your posts. Just press post. So with all that being said, how do you actually save time? How do you actually grow on Instagram in less than 10 minutes per day? You post. Now there are nuances to that and we're going to talk about those. But at the bottom line, if you aren't posting, you aren't growing. For years I have been saying the more you post, the more you grow. There is a direct correlation between post frequency and growth rate. The more you post, the faster you will grow. Buffer even recently put out a study where they analyzed 2 million profiles, and it confirmed what I've been saying for years, the more you post, the more you grow. Now, with that being said, sustainability should be your focus. And what I mean by that is if you get super fired up, you watch a bunch of YouTube videos, you get a bunch of ideas, and you post three times today and three times tomorrow and three times the next day, you're gonna burn yourself out really quickly. And so instead of focusing on random bursts of hyperactivity, focus on what you can sustain. It's that old adage of slow and steady wins the race. Slow and steady does win the race. But guess what? Fast and steady wins the race even faster. And so I want you, and we're about to talk about some strategies to work smarter, to work more efficiently so you don't have to spend as much time, but you can still post more. But with all that being said, focus on what you can sustain. And that's going to be different based off of who you are, the season of life and business that you're in, your capabilities, your resources, your years of practice, or maybe your days of practice. Practice, it's going to vary based off of a lot of different variables. But at the end of the day, figure out the baseline that you can sustain. Maybe it's one post a day. And then challenge yourself to post more. Challenge yourself to post instead of seven times a week, ten times a week, so every other day you're posting a second time. And then you'll find ways to post 14 times a week. So now you're at two times a day. And I know this sounds crazy. I know it's like, oh, my gosh, I'll never get to that number. But with some of the systems that we teach in the Insta ClubHub, with some of the strategies that I'm about to share with you in this episode, I hope that you can see that it's possible. It's realistic. Maybe not immediately today, but with practice and with time, you'll eventually get to the stage where you're posting four times a day and you're not even breaking a sweat, and you're not spending more than 10 minutes a day on Instagram. But let's get into those nuances. Let's get into what should your posts look like if your goal is growth, yes, the more you post, the more you grow. But the best kind of post in order to grow, the best kind of post to reach more people is what I call shareworthy content. Shareworthy content. Doesn't take a rocket scientist to figure this one out. Is the content that is worthy of being shared. Basically the posts that are worthy of being sent from one person to another, from one of your viewers to one of their friends, their followers, their lovers, their friends, whatever that is shareworthy content. Now, a few weeks ago, I did an entire episode that goes in depth into share worthy content. But since that episode has aired, I have recently come up with an acronym to help you remember what is share worthy. The acronym is Share S H A R E and the S stands for simple. Shareworthy content is rarely complex, highly edited. It's also rarely content that is very intricate or tutorial based. It's rarely like a very educational tip and lesson. It's simple, it's easy to understand, it has some mass appeal. The H in the acronym stands for hook. And not just any hook, a strong hook. The stronger your hook is, the more likely someone is to watch and the more likely someone is to share. I feel like a broken record right now, but a few weeks ago I did an entire episode on creating better hooks. Better hooks help you get more shares. The A in the acronym stands for authentic and authenticity is kind of this buzzword that's going around social media right now where everyone's telling you be authentic, be authentic. But what does it mean? It means be yourself. That's also not helpful. What does this mean? It means practically stop editing your content so much. The faster that you can get from idea to post, the better. The smaller the time frame from the inception of the post, the first spark of idea to actually filming it and posting it, the better, the more authentic it will be. Think about it this way. If we were sitting in a room together, that's the most authentic version of me that you could get, right? I can't filter it, I can't edit it. Sure, I could lie, but at the end of the day, that's as authentic as it gets. The next layer of authenticity would be if I was going live. We might not be sitting in a room together, but I'm live streaming, so I can't edit. I can't, you know, change my words. I can't go back and revise something. What you see is what you get. I get a little bit of say as the creator in terms of like what you see and what's on the screen, but it's pretty authentic. The next layer after that would be the actual video content that you're posting, like a reel. But the more time you spend editing the farther you get from that authentic moment. And so again, to create more share worthy content, lean into authenticity. The R in the share acronym stands for relatability. Relatability is something that we all want, but it's something that can often seem mystical and magical and hard to obtain. Here's my Relatability comes from specificity. Oftentimes when we're trying to be relatable, we make our content more vague, more watered down, more vanilla, thinking that it'll appeal to more people. More people will understand it if I'm more general with my content, when actually the opposite is true. Relatability comes from specificity. The more specific you can get, the more relatable your content will be. The more specific circumstances or moments or thoughts that you can include in your posts, in your storytelling, or in your captions, the more relatable your post will be overall. Because rather than someone saying, yeah, I can kind of see what that's like. Yeah, I guess. I mean, we've all felt that way. They are thinking, oh my gosh, I thought I was the only person in the world who had this thought, oh my gosh, I thought I was the only person who didn't like that movie. Oh my gosh, I thought I was the only person whose boyfriend did this. When you get that specific, people react that much stronger and that makes them more likely to share. And then the E stands for entertaining. Just last week on this podcast, I put out an episode with the head of Instagram for Business where he said that brands need to think of themselves as entertainers first. Educational content has value, quick tips are great, storytelling is cool. But at the end of the day, social media is about entertainment now more than ever before. And I know that this isn't probably what you want to hear, but I'm not telling you. You need to be like some dancing, juggling clown. You need to, you know, be wild or be extravagant on social media. I'm not saying that, but what I am saying is you need to think about entertainment first and foremost. And one way that you can prioritize entertainment in your content is to start with your ideal audience in mind. Start with your target follower in mind and just ask yourself, would this even make sense to them? If it would make sense, would they be interested in watching this? Would they continue to watch and watch all the way to the end? Does it solve one of their problems? Does it keep them locked in? Does it have quick cuts? Or is it just one long boring video? Making entertainment one of the focuses within your content creation will help you create more share worthy content and help you get more views. Time saver number two is my all time favorite. It's one that I use every single day and it's one that I wish every single brand and business owner would recognize its power. And it's what I call upcycling. Upcycling is a term that I use to refer to the practice of taking a post that you have previously made and previously posted. So something that you posted maybe a few months or even a few weeks ago, and then either posting it a second time. So literally I posted this video back in July. I'm gonna post it again today. Same caption, same everything. Or taking that post from a few weeks or months ago and maybe slightly modifying it, tweaking it, changing the caption a little bit, maybe refilming it, but with the same script and posting it again. This idea of upcycling is how I'm able to post so much, because again, I'm a business owner and first and foremost I see myself as a business owner, as an entrepreneur, not as a content creator. I have a million other things to do in the day besides make a new reel, but I'm still able to post 250 pieces of content on Instagram alone per month, because two thirds of my posts, if not more, sometimes up to 75% of my posts are upcycled, meaning that up to 75%, up to 3 out of 4 of my posts per day are posts that have either already been posted or they've already been posted and now they're just slightly modified and then posted a second time. The algorithm does not care. It's your content. I actually spoke directly with Instagram staff about this topic, and your posts are your posts. You're free to post them over and over again. Now, they don't recommend posting the exact same post every single day or every single week, but once it's been even just a few weeks, you are free and clear to post your own content. Again. You own the right to it. It's not stolen content or copied content. Some people are concerned that the algorithm will deem it as low quality because an identical version has already been posted. None of that is true. You are free to post your own post as much as you want. So once it's been at least three or four weeks, knock your socks off, take your posts from a month or so ago and post them again, or recreate them and post it a second time. The thought behind this is that most of your followers didn't see it the first time I hear it every single day. Why aren't my followers seeing my post? Well, if your followers aren't seeing your post, you might as well post it again a month from now and maybe it'll reach some more of them, or maybe it'll reach a different segment of them. A common concern that I get when I bring up this topic is, but what if they know? Well, don't flatter yourself. The average person sees about 10,000 posts a day. 10,000 posts a day. And so if you post something today and then you post the exact same thing two months from now, well, then they've seen 10,000 posts a day for 60 days. That means they've seen more than half a million posts between the time that they saw your post the first time and the second time. They're not going to remember it. There is a small chance, a 1% chance, let's call it, of people who do remember it. And those people who remember it probably remember it because it was that good, it was that funny, it was that impactful, the story and the message was that strong that it really resonated and stuck with them. And guess what? They probably wouldn't mind seeing it again. I bet you have rewatched your favorite movie more than once. I doubt you just watched it once and you've never seen it again. The point is, if they remember it, it's because it was that good and they wouldn't mind seeing it again. But everyone else, the other 99% of people, they don't remember seeing it in the first place. And so you might as well post it again and get more bang for your buck. The third time saving strategy is to use AI, whether it's ChatGPT or Munge or some video editing tool or the Brockbot. I'll tell you about that in just a second. Using AI is a powerful tool. Would I ever recommend using AI to 100% create all of your content from start to finish? No, probably not. And within a few weeks here on the podcast, I'm going to put out an episode about all of my favorite AI tools and how I use them specifically to create more posts in less time. But the bottom line is use AI to refine your ideas, to duplicate your ideas, to expand on your ideas, to take what your brain already has and multiply it so that you can work smarter and not harder. Now, the Brockbot that I just mentioned to you, I'll quickly tell you about that. The Brockbot is kind of like chatgpt with my brain, so it's like if my brain and ChatGPT had a baby and it created this Chatbot Instagram Strategist. It's a generative chat based AI which basically means you chat with it just like you would with ChatGPT. You get to talk to it, ask it questions, give it your content, ask for feedback and that sort of stuff. But instead of ChatGPT, which is a jack of all trades, master of none. Also, just so you know, ChatGPT gets the majority of its information from Reddit and Wikipedia, the Brockbot gets all of its information from me. It gets all of its information from this podcast, from the Insta ClubHub trainings, from my social media posts, and even from my private notes that I use for my one on one coaching clients. All of that is included in the Brockbot. I'll put the link for the Brockbot down in the show notes below because it's been a really useful tool and it's only been out for a few weeks now and I've received a lot of messages from people sending me me super kind thrilled messages about the results that they're getting using the Brockbot. So I'll put that in the show notes down below so you can learn more about how to get access to the Brockbot at half the price, or actually less than half the price of ChatGPT. Time saving strategy number four is that success leaves clues. Rather than constantly trying to reinvent the wheel and come up with a brand new post from scratch every single time. Yes, you could repost, which we already talked about. You could upcycle your content from the past. But also I want you to get in the habit of consciously consuming. At the very beginning of today's episode, I talked to you about mindless consumption doom scrolling, scrolling for hours and hours and hours, just mindlessly watching videos. I want you to get in the habit of consciously consuming. And what I mean by that is every single video that you watch, you can learn from. If it's a good video, one that like grabbed your attention, ask yourself why? Why was the hook so strong? What did they do? What was the visual? What was the sound effect? What were their closed captions? Like, what was the topic? Like? How short was it? How long was it? How long was each scene? There's so many little pieces, little clues, little moments and edits and elements within every single video that you can learn from. On the other hand, there's also videos that were boring videos that you watched for two seconds, then you scrolled. Just ask yourself before you start getting engaged with the Next video that you just scrolled to. Why did that last one bore me? Why was I not interested? Why was it not engaging to me? And you can learn from those things to improve your content quicker than you ever could just posting things on your own. Additionally, you can get so many ideas from what everyone else is posting. Don't just rely on your own brain for ideas, rely on the ideas of the masses. My pro tip for you here is to think outside of the box. And what I mean by that is think outside of your industry. Don't just look at what other people who do what you do post. If you're a real estate agent, don't just look at what other real estate agents post. If you're a fitness creator, don't just look at what other fitness creators post. Follow people outside of your niche, pay attention to your interests and hobbies outside of what you post about and I bet you'll get a lot of creative ideas that you can take from, let's say the gardening industry and you could apply to your own content in the fitness industry. Again, I'm not recommending that you ever steal posts or word for word, copy someone else or rip someone off. But what I am saying is that inspiration is everywhere if you just practice looking for it. And then my final time saving tip to help you grow on Instagram in less time is to use trial reels. Trial reels are a feature that has been on Instagram since December of 2024 and everyone should have access to it by now. But I know that there are definitely some people who don't have access to. There's nothing you can do to get it. Sure you could update your phone, update the app, but that probably won't work if we're being honest. So just cross your fingers and hope that you get it eventually. But when you do, trial reels are a kind of post that only reach non followers. So that means that they will never spam or overwhelm your existing followers because they'll never even be seen by your existing followers. Your existing followers can't find them. They don't show up on your profile. They are just a kind of post that is shown to new people, new potential followers, potential customers. Now I did an experiment that kind of got me in trouble a few months ago where I tried to post 100 trial reels in a day. In that process I posted a video about it by the way. In that process we found that there was a limit of 25 trial reels per day. Since then the limit has even shrunk for some accounts down to five trial reels per day. So I hope that you can post more. But as a safeguard, I wouldn't recommend posting more than five trial reels a day. But because trial reels are such a powerful hack for reaching new potential followers, might as well take advantage of it and post those five trial reels a day. Now, in terms of best practices, what should you be posting? Because I know you're like wait, Brock, I'm supposed to be saving time and you just told me in addition to my normal posting, I'm supposed to make five more posts a day. Don't worry, when you are posting your trial reels, I don't want you to be creating a new reel every single time. You could, but that wouldn't save you time. Instead, what I want you to do is recreate your best performing reels from the past, not directly upcycle and repost. This is different than the upcycling strategy. I don't want you to take a reel that you have previously posted and it did well and just post the exact same thing as a trial reel. But what I do want is for you to take that reel that you already posted that did well and create a slightly modified version. Maybe just a few words changed here or there, slightly different edit, slightly different caption, minor changes, right? It's already worked. The idea has already been proven to be engaging and effective. So just create a slightly modified version and post five of those per day as trial reels. If you only have 10 minutes per day on Instagram, you need to focus the majority of your time, energy and effort on posting. Spend a few of those 10 minutes, maybe two or three, posting your trial reels, posting the reels that you've recreated and you're going to post as a trial reel and spend the rest of your time posting high quality, share worthy content. Because ultimately the more you post, the more you grow. And it is posting that will lead to growth. Not engaging, not commenting, not sending random DMs, not liking a bunch of people's stories. It is posting that will lead to growth. Thank you so much for being here here and as always, happy networking. Marketing is hard, but I'll tell you a little secret. It doesn't have to be. Let me point something out. You're listening to a podcast right now and it's great. You love the host. You seek it out and download it. You listen to it while driving, working out, cooking, even going to the bathroom. Podcasts are a pretty close companion. And this is a podcast ad Did I get your attention? You can reach great listeners like yourself with podcast advertising from Libsyn Ads. Choose from hundreds of top podcasts offering host endorsements or run a pre produced ad like this one across thousands of shows. To reach your target audience in their favorite podcasts with Libsyn ads, go to Libsynads.com that's L I B S Y N ads.com today.