Build Your Tribe | Grow Your Business with Social Media Episode 831: How To Make Money On Pinterest In 1 Hour Per Week with Jenna Kutcher Release Date: May 1, 2025
Introduction
In Episode 831 of Build Your Tribe | Grow Your Business with Social Media, host Brock Johnson delves deep into the often-overlooked potential of Pinterest as a powerful tool for business growth. Joined by Jenna Kutcher, a renowned business coach and serial entrepreneur, the episode uncovers effective strategies to harness Pinterest’s capabilities without overwhelming your weekly schedule.
The Role of Pinterest in Business
Brock Johnson begins by addressing a common sentiment among entrepreneurs: the reluctance to adopt another social media platform amidst the already crowded landscape of Instagram, TikTok, and YouTube. He expresses his own skepticism about Pinterest's relevance compared to these giants.
Brock Johnson [00:00]: "Is Pinterest really even worth it? Like when I think of the major social media apps, I admittedly oftentimes leave Pinterest off the list."
Jenna Kutcher counters this skepticism by emphasizing Pinterest's longevity and unique position as a blend between a social media platform and a search engine. Unlike fleeting apps, Pinterest has sustained its presence and continues to be a valuable resource for users seeking inspiration and solutions.
Jenna Kutcher [02:57]: "Pinterest will never take away from the work that you're already doing. What it's going to do is elongate the lifespan of that work that you are creating."
Misconceptions About Pinterest
A significant portion of the discussion revolves around redefining Pinterest’s identity. Brock initially perceives Pinterest as a typical social media platform, but Jenna elucidates its true nature as a robust search engine designed to connect users with actionable content.
Jenna Kutcher [04:30]: "Pinterest is a search engine. It is like a modern-day pretty Google. When you go onto Pinterest, you're typing in, you know, how to start a business or how to launch a podcast, or how to find a red dress with ruffled sleeves."
This paradigm shift is crucial for businesses to understand Pinterest's potential in driving long-term traffic and leads, distinguishing it from the fleeting interactions typical of other social media platforms.
Getting Started with Pinterest
For entrepreneurs new to Pinterest, Jenna offers a practical roadmap to integrating the platform into their business strategy without adding significant workload.
Jenna Kutcher [06:38]: "It’s not about adding more to your already full plate or creating more content. It's about putting a spin on your content."
She shares her personal journey of transitioning from passive pinning to strategic use, highlighting the importance of aligning Pinterest activities with clear business objectives. Jenna underscores that Pinterest should complement existing efforts rather than compete with them.
Brock raises a pertinent question about common pitfalls, specifically his own experience of cross-posting Instagram content to Pinterest without seeing results.
Brock Johnson [16:08]: "I use a scheduling tool to schedule all of my posts for TikTok, Instagram, Facebook, whatever. And I'm logged into my Pinterest."
Jenna advises refining this approach by enhancing each pin with optimized titles, descriptions, and designated URLs to drive traffic effectively.
Content Strategies for Pinterest
Jenna introduces the concept of maximizing existing content by repurposing it for Pinterest, thereby extending its reach and lifespan.
Jenna Kutcher [10:41]: "Any user can upload a pin, and when they upload a pin, which is simply in most cases just a graphic, you get to designate where you are sending someone to."
She emphasizes creating multiple variations of a single piece of content to generate a steady stream of pins over time. This strategy not only conserves resources but also ensures sustained engagement.
Jenna Kutcher [12:38]: "One hour a week strategy that can make your work work for you and help you spend your precious time in a way that gives you results."
The discussion also highlights the seamless integration of Pinterest with other platforms, allowing businesses to funnel traffic to their preferred destinations, such as websites, blogs, or sales pages.
Best Practices for Pinterest Graphics
A critical element of a successful Pinterest strategy is the creation of compelling visuals. Jenna provides actionable tips on designing effective pins that attract and convert.
Jenna Kutcher [30:40]: "We only do vertical oriented pins... What's incredible about Pinterest is you can split test any idea, any headline, any graphic, any color, any font."
Key best practices include:
- Vertical Orientation: Ensures pins are visually optimized for Pinterest’s layout.
- Clear Headlines: Serve as hooks, similar to Instagram captions.
- Call-to-Action (CTA): Encourages users to engage further by clicking through.
- Minimal Branding: Focuses on the content rather than the creator’s persona, aligning with Pinterest’s unbranded search focus.
Jenna also touches on the flexibility Pinterest offers, allowing businesses to experiment with different designs and messaging without the fear of negative repercussions.
Leveraging Pinterest for Long-Term Results
The conversation underscores Pinterest’s capacity to provide lasting value compared to other platforms with transient content lifespans.
Jenna Kutcher [13:13]: "The average lifespan of one pin, one singular pin on Pinterest, is over 13 months."
This extended lifespan means that a single hour invested weekly can yield continuous traffic and leads for over a year. Jenna shares her approach of outsourcing Pinterest management to a virtual assistant, emphasizing the efficiency and scalability of this strategy.
Jenna Kutcher [23:56]: "There’s no risk of having a bad graphic, so you're not penalized or it's not going to negatively impact you. It'll just give you data."
This methodical approach ensures that content remains relevant and continues to drive engagement without necessitating constant creation of new posts.
Final Tips and Conclusion
As the episode wraps up, Jenna imparts foundational advice for businesses looking to capitalize on Pinterest:
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Define Success Personally: Focus on what success feels like rather than conforming to external benchmarks.
Jenna Kutcher [35:04]: "Define what your version of success is... how do you want your life to feel?"
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Treat Time as Currency: Prioritize activities that offer the highest return on investment for your time.
Jenna Kutcher [35:04]: "Treat time as your currency... every hour of your time has an ROI that feels worth it to you."
Brock acknowledges the value of Jenna’s insights and encourages listeners to explore Pinterest with a strategic mindset. He also promotes Jenna’s upcoming masterclass, which promises to provide deeper dives into effective Pinterest strategies.
Jenna Kutcher [33:41]: "My upcoming masterclass is called Create Once Traffic for Months. How to lengthen the lifespan of your content and make your work work for you."
The episode concludes with mutual appreciation and a reaffirmation of Pinterest’s potential as a steadfast component of a comprehensive digital marketing strategy.
Key Takeaways
- Pinterest as a Search Engine: Distinguish Pinterest from traditional social media by leveraging its search capabilities to drive sustained traffic.
- Content Repurposing: Maximize existing content by creating multiple pin variations to extend its reach and effectiveness.
- Strategic Integration: Align Pinterest activities with clear business goals to ensure cohesive and productive marketing efforts.
- Efficient Management: Utilize tools and team resources to manage Pinterest efficiently, ensuring minimal time investment for maximum returns.
- Visual Optimization: Design pins with clear headlines, vertical orientation, and strategic CTAs to enhance engagement and conversions.
By embracing these strategies, entrepreneurs can transform Pinterest from a casual pinning pastime into a formidable engine for business growth, all within the manageable commitment of one hour per week.