← Build Your Tribe | Grow Your Business with Social Media
Build Your Tribe | Grow Your Business with Social Media
My *Exact* System For Getting 10M Views EVERY Month - 883
00:28:27
Loading summary
Transcript1 lines
- [00:00]
A
I get over 10 million organic views on my Instagram every single month. And in this episode, I'm going to share with you the exact systems that I use to make that happen. Today's episode is brought to you by Metricool, which is what I have used to schedule pretty much 90% of my posts on Instagram for the last five years. And not to spoil where we're headed, but it's a big part of my system. It's the beginning of March when I'm recording this, so just to show you some screenshots as proof, if I look back at the month of December, and not even the entire month, just December 9th through the end of December, I got 12.8 million views that month. In the month of January, I got 16.9 million views. And in February, I got 13.6 million views. But before you understand my system for getting this many views, it's important that we're on the same page with how the algorithm works and why I'm doing what I'm doing with my system. When we're talking about the Instagram feed, it is true to say the following eight words, and I'm sorry if I sound like a broken record, because I don't think I can get through a build you'd drive episode without saying this, but the more you post, the more you grow. There have been numerous studies that have shown that the more frequently you post to your Instagram feed, the more you will grow. And. And on top of that, the more your monthly impressions will increase. Or to say it another way, the more you post, the more views you will get every single month. But even if that wasn't the case for the algorithm, I would still be a proponent of posting more because it's essentially practice. If you think about the sports world, or really any skill that you want to develop, it makes sense that if you want to get better, you practice, you put in the reps, and you continue showing up. But then when we think about content, I don't know if it's because our ego gets involved. I don't know if it's because the algorithm is confusing, I don't know if it's because people view content as art, but it is true to say that the more you post, the better your posts will become. What I'm about to say is going to sound absolutely insane coming from someone who literally has an entire podcast dedicated to helping you grow and create better posts. But the way that you actually create better posts, the way that you actually grow is not by watching and listening to more podcasts. It's not by reading more blogs. It's not by combing through Reddit and reading more tutorials. The way that you get better is by posting more. Sure, people like me can give you tips and strategies and ideas. Sure we can get the ball rolling. But at the end of the day, you are the person who has to actually press post. Or if you have a marketing team, your marketing team has to actually press post or else the posts will not improve. And this is probably the absolute worst time to say this, but if you haven't already, please hit that subscribe button. Because I want to help you get the ball rolling. I want to give you the tips, ideas and strategies that you can use to actually create better posts, create more posts, and thus grow on Instagram, or even just grow your business on social media in general. And the final reason that I'm a proponent of posting more is because we never know what is going to go viral. So many times I talk to business owners and content creators and marketers who say that they work really hard on posts that they think are going to do well and then they post them and they flop and they fail and they don't get the views they expected. And then the complete opposite happens. They just kind of whip up a post without thinking much of it and it's the least expected post that does well that outperforms the average or maybe even goes viral. And so that's why I'm a firm believer that you never really know what is going to go viral viral. And that's why you gotta just press post. And the more often you post, the more likely you are to get lucky and go viral. But with all that being said, let's get into the actual output, the stats. How much have I been posting over the last 90 days? I have posted roughly three to five feed posts per day. And actually it's amounted to exactly 400 feed posts in the last 90 days. And I want to pause right there and ask you to think about that. If you are posting once per day on Instagram for the entirety of 2026, you will post less than I have posted in the last 90 days. And I know that sounds crazy, I know the anxiety levels are likely through the roof right now, but I don't have a content team. I have someone who helps me edit my talking head reels, but that's really it. Everything else is me. And I am not a full time content creator. I actually spend less than a few hours per week on my Instagram. But how do those 400 posts break down. Let's talk about it. 137 out of the 400 posts were carousels or photos. I usually lump these two things together because they perform pretty similarly, but I do want to note that carousels usually outperform single image posts. That means that about 35% of my posts are non reels, or about 1.5 posts per day are either a photo or a carousel. Speaking of reels, 263 of my last 400 posts are reels, which represents just below three reels per day or 65% of my content. In addition to those 400 feed posts, I've also posted 260 stories over the last 90 days, which equates to about 2.9 stories per day. But there's a lot more fluctuation and variability within my stories because stories don't help you grow. There are some days where I'm posting a lot of stories, like six, seven, eight, even upwards of 10 stories. And then there are even times where there's two or three consecutive days where I have zero stories posted. It really depends on what I'm up to, what I'm documenting, and if there's some sort of launch or promotion that is ongoing. And stories have a completely different purpose. Like I said, the goal of Instagram Stories is not to grow your following. It is instead to build trust and convert your followers into customers. For the remainder of today's episode, we're only going to be focused on the feed, not Instagram Stories. But if you do want to get your most viewed Instagram story ever, I posted an episode just a few weeks ago on the exact step by step formula to achieve that goal. So if you want to go ahead and click on that old episode and you can watch that. But let's break down my different kinds of posts even further because as you likely have already thought of, there's a big difference between a talking head reel and a B roll reel. And I also want to say that this is what works for me. I'm not saying that this is what you have to do. I'm not saying this is what you should do. I'm saying that this is an example of one option that is out there, and if you want to emulate this strategy and try it for yourself, knock your socks off. I believe one of our ultimate goals as entrepreneurs is to be constantly in the mode of testing, constantly in the mode of trial and error. As soon as you think, oh well, there's only one way to do this. There's a right way and a wrong way. That's where you're going to get stuck and that's where you're going to get left behind. So what I'm sharing with you today is not a rule, it's not what you have to do, but it is an idea of something that you can try for yourself. Let's start with my carousels of my last 400 posts. 10% or 40 total carousels have been educational, 6% or 24 total carousels have been news related. 16 carousels or 4% have been motivational, 2% or 8 total carousels have been storytelling and only 1% or 4 total carousels have been memes for single images. I've posted 48 single images that were motivational, which equates to about 12% of my last 400 posts, and eight of the single images have been memes, which works out to about 2%. For my reels, I've posted 180 talking head reels, which represents 45% of my last 400 posts, which which is by far the biggest percentage. I've posted 68 meme or trend reels, which equates to about 17% of my last 400 posts. And I've only posted 6B roll reels out of my last 400 reels, which is about 1.5% of all of my posts. If you add up my educational carousels and my talking head reels, which Sidebar not all of my talking head reels are educational, but for our purposes, let's assume that 100% of my talking head reels are educational. If you combine those two, it only equates to 55%. So basically what I'm trying to say here is that education isn't everything. In fact, education is only about half of my posts. One of the most popular pieces of advice in social media marketing is to make your content valuable. And I believe that is true. But I also believe that that expression has been misinterpreted. Most people hear make your content valuable and they assume that that means make your content educational. Pack it full of tips and ideas and information. But the reality is if your focus is on education, your posts are likely going to become pre pretty boring. Instead, you should focus on entertainment. It's okay to include education in your posts. It's okay if your posts have useful information or tips or ideas. But if they aren't entertaining first and foremost, then people won't stick around for the education. But I bet if you did this practice for yourself and you broke down what kinds of posts are you making the most often? I'd be willing to bet that the majority of your content is purely educational. It's giving tips, it's sharing ideas, it's giving a lesson, do's and don'ts. And while that kind of content has value, and that kind of content was super popular in the past, that's just not the way you're going to maximize your views in 2026. Another way that you can break down my posts is through the lens of upcycling, which is a strategy that I've talked about quite a bit here at Build you'd Tribe, which is essentially the idea of taking a post that you have previously shared and every 60 to 90 days creating a refreshed, new, slightly modified version. Or literally re uploading that exact same post, same caption, same audio, same everything a second time. And this is really my ultimate hack for posting as much as I do. Because as you're about to see, most of my posts are not new. In fact, of my last 400 posts, 72 of them are recreations either of my own posts from the past or of already existing trends that I'm just putting my own recreated spin on. And that equates to about 18%. Additionally, 96 of my 400 most recent posts are direct one for one duplicates. They are re uploads and that equates for 24%. So if you combine these two numbers, that means a total of 42% of my last 400 posts have been upcycled, they have been recreated or re uploaded from the past. And honestly, that number is usually higher. Yes, right now, 58% of my content is new, which equates to about 232 of my 400 most recent posts. But that number has been skewed because of my daily challenge. For those of you who don't know, I'm currently doing a challenge on my Instagram where every single day I am reviewing someone's reel, one of my followers reels until I reach 1 million followers. We're actually closing in on day 75 of that challenge now. And that is a brand new reel that I'm posting every single day. So basically, I'm guaranteed to have at least one new reel every day. But prior to beginning this challenge, you can imagine that my ratios of upcycled versus completely new were even more in favor of the upcycled content. Now, with all of those numbers out of the way, let's talk about how I'm able to achieve this. Like what actual systems do I use I've tried everything. Everything in the book, from one end of the spectrum where we're talking about creating a new post every single day. I remember when I first got started on Instagram and when I was first having success, I was making a new reel every single day, even multiple new reels every single day. And that was a time in my life where I had far fewer responsibilities. Also, when we're thinking about the world, where were we at at that time? That was in the middle of lockdown, so there wasn't a lot to do besides sit at my home and make room reels. I've also done the complete opposite end of the spectrum, where I've tried to batch content months in advance and make 0 new posts ever and take weeks and weeks and weeks off. And there are definitely pros and cons, no matter which end of the spectrum you're on. But I've found a sweet spot that works really well for me. And the sweet spot that works for me is posting daily or even multiple times a day. Like I've already said, creating content semi weekly. So maybe once, twice, up to three times a week, planning my content only once a week, and reviewing my content or its performance once a month. And the way that I'm able to do that, which is also the way that I'm able to upcycle so much of my content, is by using Metricool. Like I already said, Metricool is the tool that I've used to schedule about 90% of my posts for the last five years. And actually about 99% of my posts have been planned in Metricool, even if they weren't scheduled through Metricool. I'll explain that in just a moment. But more than just a scheduler, Metricool is also the tool that I use to analyze and track all of my post performance data to figure out what's working, what's not, what do I need to re upload, and what do I need to never ever post again because it flopped and burned so badly. By the way, Metrical has a free option, so if you want to test the waters and see what it's like, you can schedule actually quite a few posts in Metricool for free every single month. But if you're ready to use their paid premium features, which is what I recommend and what I use, you can actually try those out for a month for free as well by using the code Brock B R O C K at checkout or by clicking the link down in the description below. Again, that'll give you a month's access to Try out Metricool. See if you like it, see if you use it. And it's totally risk free. But enough just talking about it. I'm going to take you into my actual laptop and screen record how I use Metricool to plan my week. I'm going to show you what my content looks like the week of, a few weeks out and even a few months in advance. So let's dive in as someone who cooks about 95% of their meals at home. And no, that's not an exaggeration. Usually the only meal that Tay and I eat out each week is our Sushi Saturday. What we eat, what we prepare, it matters a lot to us. And that's why I'm so excited to introduce you to our newest sponsor, HelloFresh. HelloFresh allows you to choose between what than 100 recipes every single week, including cuisines from all around the world and bigger portions that satisfy everyone. Over 35 of those weekly recipes are high protein recipes, which fires me up and it allows me to feel great because I know that I'm eating wholesome ingredients like sustainably sourced seafood and 100% antibiotic and hormone free chicken. And of course, most important of all is how it tastes. And let me tell you, it actually tastes really good. This helps me be a better business owner because I'm able to eat meals that taste good and help me feel satisfied. I don't have to spend as much time thinking or planning prepping each meal and I can make sure that I'm hitting my protein goals in the process. Go to hellofresh.com byt10fm to get 10 free meals plus a free Zwilling knife which is a $144.99 value on your third box. This offer is only valid while supplies last free meals applied at discount on your first box for new subscribers only and varies by plan. For the last few years I've been using Notion to basically organize my entire life. It's so much more than just a to do list app, it's truly a one stop shop for organizing any area of your life or business. And it's not just great at organization, it's also great at automations as well. There's so many complex things that you can do and build that can happen automatically and instantly within Notion. And now for the first time they are introducing Notion AI agents. The new Notion custom agents will allow you to automatically perform advanced tasks without you even having to lift a finger. For example, I built a Notion custom agent that automatically pulls the link to any reel that I have posted and then it pulls out the text that I say or the text on the screen in the first few seconds of the reel. Basically it pulls out my hook and then it's able to look at how that post performed and compare it to the hook, which allows me to see which hooks are actually working so that I can reuse them and tweak them for future reels. Notion is an AI powered connected workspace for teams. Notion brings all of your notes, docs and projects into one space that just works. It's seamless, flexible, powerful, and with AI built in, you spend less time switching between different apps and tools and more time creating great work Work now with Notion's custom Agents, busy work that used to take hours or, let's be honest, didn't really get done at all runs itself. The easiest way to think about the difference between a custom agent and normal AI is that normal AI requires you as the human to prompt it. But custom agents work for you 247 behind the scenes without you having to lift a finger. But don't just take my word for it. Notion is used by more than half of Fortune 500 companies and some of the fastest growing companies in the world, like OpenAI, the company behind ChatGPT. Try custom agents now@notion.com byt that's all lowercase. Notion n o t I o-n.com by t to try custom agents today and when you use my link, you're supporting our show again. Notion.com byt this is what my Metricool week looks like at the time of recording this. Spoiler alert. Yes, I am recording this on Monday, March 9th. As you can see, I've already had four posts posted today, and I have one more scheduled for about 30 minutes from now. I have four posts scheduled for Tuesday. I have three on Wednesday, three on Thursday, four on Friday, three on Saturday. And none of these days include my daily real reviews because those are not prerecorded. Those are not scheduled in advance. So you can basically add a plus one to every single one of these days. Now, if I use this little filter button up here, I can uncheck all of the social medias to thus hide all these posts. I'm going to do that just to show you these color gradients here. These color gradients tell me when my audience is most engaged with my posts. So Instagram's insights will tell you when the majority of your followers are online, but that doesn't always necessarily correlate with when your followers are most engaged or most likely to Engage with your posts. And the darker colored boxes represent hours where my audience has in the past been more engaged with my content. And you notice that there is a completely white bar at 2am because for some reason I have almost never posted at the 2am hour. I either post around midnight night 3am but I always skip 2am for some reason. But you can see how it changes slightly on different days of the week. A little bit earlier on Wednesday, a little bit later on Friday. The weekends are kind of all over the place because people's social media habits usually change on the weekends. But let's get back into the actual content for this week. I'll check on the Instagram filter and turn that on and let's go through the posts that I have scheduled today. The first one that I had posted was this talking head reel. I wrote the caption here and I scheduled it for just Instagram because this was actually a paid partnership reel. So they only paid for this to be posted on Instagram. I could have also selected collected threads, Facebook, TikTok, whatever, but they paid for Instagram so they got Instagram. I also had this carousel posted because at the time of recording this we are preparing for a pretty big launch. Then I had this meme reel. Then the next post that I want to show you is an important one. It is this one right here that says scheduled in Instagram Comment send. Ignoring my wife's calls. This was a post that was using a specific Instagram audio. Unfortunately, at the time of recording this there are no scheduling tools that allow you to use Instagram's built in audio. Basically it's a copyright issue. And so when there's a specific audio like a trending audio or a popular song that I want to use on my reel, I will film and create that reel in Instagram and then I will schedule it in Instagram. But I will still come here to metricool and note it because this is what me and my team use to figure out when my different posts are going live. So even though this is scheduled in Instagram, I create a draft of a post. You can see it right here says drafted post and auto publish is turned off and it just says scheduled in Instagram. That way myself and my team know that this is a post that is going to be scheduled in Instagram. I include comment send to let myself and my team know that there is supposed to be an automation through manychat attached to this post. So we got to make sure to set that up and turn that on ahead of time and then I have a quick little explanation as to what the post is. Ignoring my wife's calls. So if I close that out and then I go to my Instagram, you can see that this post right here, which is my most recent reel, is exactly that. It's a trending audio reel where I am ignoring my wife's phone calls because I'm busy recording reels. And you can see in the caption there is a call to action for people to comment, the word send for more details. And all of that was noted in Metricool. Now, in the week that you're currently seeing on my schedule, not many of these posts are duplicatable. Not many of them are upcyclable, because like I said, we're preparing for an upcoming launch, so it wouldn't make sense to post something that says, you know, hey, we have a launch in two weeks, we have a webinar next week, when that's only really true right now. But with that being said, let me show you one of the posts from this week that is upcyclable. And I'll show you this meme just as an example. Whenever I create a post, that's what's called Evergreen, basically a post that is upcyclable. A post that would make sense today, it's going to make sense three months from now, it's going to make sense a year from now, probably. I do the following operation. I first and foremost schedule a post. I write the caption, I click on these three little dots, I select the COVID I tag the audio in Instagram if there's a specific trending audio that I need tagged, and I fill out all the rest of these little details if necessary. But then when I'm done and I hit schedule, I will then click on the post again and press this button that says duplicate. When I press that button, I then simply go forward a few months in the schedule and I select a random date in the future. That way the post is going to be automatically upcycled without me having to wait three months and then remember, oh yeah, there was that one really good meme that I posted. Let me go back and find it. No, it's already scheduled to be posted a second time. And then I repeat this process a third and sometimes even a fourth time. And by doing this, it allows me to land on any week in the future and already have a lot of posts pre scheduled. For example, I will just go ahead right now, pick a random week, let's say the second week of June. If I click on that week look, there's already plenty of posts that have been scheduled. Now immediately my eyes went straight to here and I noticed that there were two posts scheduled at the exact same time. That likely just meant that I was upcycling a post from the past and I luckily randomly happened to pick the exact same date for these two separate posts. So I'll just drag this one a little bit down now. This one's posting at 5:09am this one's posting at 8:11. And look, this is a random week three months from the time of recording this, and I have 11 posts already scheduled for that week. And so this right here is one of my best time saving strategies. If I was in a coma during this week, I don't want to put that out in the universe, but hey, I already said it, so it's out there. I if I was in a coma during this week, I would still have more than one post per day going out because I've scheduled it three months in advance. And as we continue to get closer to this date, I will likely have more posts that fill up this calendar as there are paid partnerships that I need to attend to, as there is breaking news that I need to talk about, as there is new memes and trends that pop up and just in general new content that I think of that I want to plug into the open slot during this week. This obviously allows me to post every single day. And this is also what allows me to only create content a few times a week. Because if I already have two posts scheduled for Monday, two posts scheduled for Tuesday, three for Wednesday, I really don't need to create a post until Friday. And since I already have these posts scheduled for earlier in the week, I have more free time to create posts for Friday in advance then. Like I said, I'm really only planning my content once a week. For me, it's usually on Sunday afternoons. I will take a look at what my upcoming week looks like. So let's say that it's currently Sunday 22nd March. I can look at this week and see, hey, where are their opening slots and what does my week look like? And now I know that this episode is coming out on March 30, but the reason that March 27 is empty is because that's my birthday and I usually plan some different content for my birthday. I digress. I mean, if you if you want to wish me a happy belated birthday in the comments, I wouldn't be mad at you for doing so. But anyways, back into what we're actually talking about. When I'm planning my week, I look for a few things. Number one, like I already mentioned earlier, I make sure that there are no posts that are posted at the same time or too close together. I usually like to give my posts at least an hour, if not a few hours between each of them going live. Additionally, I just do a spot check to make sure that there aren't too many of one kind of post in a row. For example, this first post on Monday is a quote unquote news related post with a snippet from a build you'd tribe episode. The second one is a somewhat motivational text post. This next one here is a talking head educational reel. Then we have another motivational text post. Basically I'm making sure that there aren't three motivational text posts in a row or four memes back to back to back or two talking head reels an hour apart. And part of this is also noting if anything else needs to be slotted in. So on Monday I'm seeing that we have a promotion of the podcast with an educational carousel and then we have a motivational post. But there's not really any humor. There's no memes or no trends on Monday. And there's also not a talking head reel. This one is kind of like a talking head reel. It's a snippet from a podcast that it was turned into a carousel. But I'm noticing that there's not a reel currently scheduled on Monday. There's an image post and a carousel post. So if I wanted to slot in a reel, what I would do is go to my bank of pre edited content, which I said earlier. There is one person on my team. I do have an editor who edits my talking head videos because that's something that it takes a little bit of time, energy and effort that I could use on something else. And so when that's the case, I will select the time that I want this post to go live, let's say around 11am and I'll pull up my folder of edited content that was created by my editor. We use a very simple numbering system to number all of the content that she creates for me. She has now edited over 540reels for me. And then I use this green emoji check mark to check off that I have posted it at least once. So these two have already been scheduled and posted. But let's grab this next one that is available. I'll just drag and drop it in and then I can write my Caption, whatever. I want my caption to say, I can tap on these three dots and select the COVID that I want for this reel. And then when I'm done again, as I've already showed you, you just hit schedule. And then when that's done uploading, you can duplicate it and schedule it again 60 to 90 days in the future. But let's say that instead of wanting an educational reel for that day, I wanted a trend reel. What I would do then is go to my collection of saved trend reels. And this is a collection that I'm constantly keeping as I go through my Instagram. So all I do is go to my saved folder on Instagram And I do find it's easier to do this via desktop rather than on mobile, because on mobile it's a multi step process. It takes a while to load and if you leave the Instagram app then it will likely refresh and then you'll be back to square one, having to go through that multi step process to get back to your saved folder. So I just go right here to my Instagram profile, I hit that bookmarks button and then I can go to my folder that I have called Reposts. But honestly, this is more like ideas, inspiration, trends and memes that I want to either recreate or reuse for myself. And this is basically an entire folder filled with inspiration. So this one that you see right here is actually the reel that I have recently posted on my own Instagram, the Zoom in reel that I have actually posted earlier on the day of recording this. This is a reel from my good friend Monty that I thought was such a great idea. And so I have recreated my own version of this and I've actually already scheduled it for later this week. But just as an example, let's take a look at this folder. And I know that this reel right here was super funny. Red Resort up in Canada posted this reel where they were pretending like they were flashing people on the mountain. And then of course, you can probably see where this is going. There was some sort of promotion on her T shirt. So this is a reel that I could do. I could film myself pretending to flash people as I'm on my local mountain here in Park City. Or I could go to the downtown area, or I could go to the local park. Maybe not the park that might actually get me in trouble, but something like that where I am recreating my own version of this reel. I'm opening up my jacket and there's some sort of message written on my T shirt. But the joke is that at the beginning of the reel it looks like I'm flashing people. We've talked about posting daily, creating posts, semi weekly, scheduling posts once a week, and now let's talk about reviewing content. Like I said, I use the analytics within Metrical because they give both a much more high level point of view so I can see from far away what's actually happening. And then I can dive into the nitty gritty looking post by post to see what's working and what's not. I will typically go to the analytics page and then go to the Instagram section and then the amount of time that I'm looking at varies. If I want to look at my post performance over the last 90 days, I can easily select last three months. If I want to look at just the last week, I can do that. However, I don't usually look at the last week because posts can really change even 10, 14 days or even up to a month after they were posted. Or if I'm looking at hey, what was I posting a year ago or even two or even three years ago that was working? What was I doing back then? Because oftentimes we forget about great posts that we had made in the past. Oftentimes we forget. Oh yeah, there was that topic that I used to talk about and people loved it. But I haven't posted about that in a few months. So sometimes I will even click on this date bar up at the top and I'll go all the way back to like September of 2023. I'll set the date range for a couple months around that time and then I can scroll down to the reels section and I can look at what were my most viewed reels during this time. What reels during this time got the most organic likes? What reels during this time got the most comments? And I can draw inspiration from these by easily tapping on these three dots and then clicking Watch the original. Or if I want to easily repurpose and upcycle these, I can click on the button that says Reuse content and Metricool will automatically make a duplicate of this post for me to schedule for the near future. But that's it. That's my exact system. That is how I'm able to post so much and thus grow so much and get over 10 million views every single month on my Instagram. If you have any questions about my systems, my workflow, or how I'm able to achieve anything that I talked about in today's episode, please feel free to write them down below because this is one of those things where it's kind of hard to know exactly what you're doing and what's going to make the biggest difference, because I'm the one doing it right? As someone like yourself who's on the outside looking in, you might have a question that I might not have even realized was important to answer. So if there's anything like that, please feel free to put them in the comments below and I'm happy to answer. But if nothing else, thank you so much for watching today. Don't forget to subscribe, and as always, happy networking.