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Build Your Tribe | Grow Your Business with Social Media
These 11 Viral Instagram Reels Ideas Will Get You More Followers - 866
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These 11 Instagram reel ideas are almost guaranteed to go viral. I can't make any 100% promises, but if you experiment with all 11 of these different ideas, I bet that you will have some success in getting more views, followers and customers from your Instagram. And let's not waste any time. Let's get right into it with idea number one, which is actually a callback to to my 2026 Instagram predictions, which if you haven't watched that episode already, I highly encourage you to do so because I outline all of my big predictions and things that I think are going to change and take place not just on Instagram, but across all of social media in the coming year, so that hopefully if you watch that episode, you can be a little bit more prepared and you can stay ahead of the game. But one of my big predictions to spoil a little bit of what is in that episode is that series and challenges are going to become super popular on Instagram. Now, I think that by the end of 2026, series and challenges could be losing their popularity because if everyone adopts them, or at least a lot of people adopt them in the way that I anticipate, then it might become something that is overdone, something that has kind of lost its luster. When I say challenges and series, I essentially mean posts that are day blank of doing blank every day until blank, essentially picking something that is super hard. And that's what I want you to do. I want you to think about what is something that is really challenging that I could set out to do for myself. This isn't necessarily a challenge that you are inviting other people to do with you. This isn't necessarily something that you are trying to get the bigger community to participate in. This is just something that you are doing for yourself personally. And I'm not saying you need to be extreme. I'm not saying you need to be dangerous. I'm not saying you need to do something that is harmful for your physical or mental health or for anyone around you that. But the more challenging you make it, the more likely people are to actually care, to actually want to follow, to actually engage and want to keep coming back for each subsequent day in the series. I've seen some extreme examples in 2025, including Gage, who is running a mile for every follower that he gains now because of this challenge, he's gained over a million followers, not just on Instagram, but also on TikTok and on YouTube. And so theoretically, if he held true to this challenge, he he would have to run 3 million miles. He has admitted that that's probably impossible. And he's never probably going to reach 3 million miles, which of course, is a number that keeps growing as he gets more followers. So instead, he has slightly now modified the challenge to basically just running as much as he can. He's usually running at least four miles every single day. He's lost over 100 pounds. He has run thousands of miles, and he's totally changed his life for the better. And he's continuing to grow his platform and, and use it for good. Another absolutely wild example of one of these challenges is a guy who is doing a one year in isolation challenge. He has the full details and all of his rules on his Instagram, but essentially he's going to spend an entire year, 365 days, locked in a room. He has rules like no drugs and alcohol, no outside visitors. He has, of course, exceptions for emergency. But basically for one year, he is going to try to isolate, almost like Buddhist monk style, not talking to anyone, not interacting with anyone, and challenge himself to do different physical challenges and different mental things along the way. And again, I'm not saying that you have to go that extreme, but I am giving you those examples because if your challenge is trying a new salad recipe every day for 30 days, it's not going to be very engaging. And so I really want you to think of what is something that is challenging, what is something that I could do that is really tough. An idea that I recently gave to one of my clients that is a little bit less extreme, yet still challenging, and something that I think will still blow up her account in the following year, is to take her physical product, which her physical product, her invention is a workout apparatus. It's something that you can use to exercise from home. And I challenged her to create a challenge herself where every single day she is going to do one new exercise, one new workout in a new location. And she's going to do this to also kind of show off the fact that this invention that she created can be taken anywhere and it's easy to transport and you can work out with this thing from a Target parking lot or your garage or wherever, the beach, the park, whatever. And again, it's something that's hard to do. It's something that as the days go on, she's going to be working out in crazy locations. She's going to be doing a different exercise. It's going to show consistency. It's going to show her followers and her viewers how easy it is to transport this thing and use it from anywhere, and I bet it's going to blow up her account. Personally, I'm going to be starting a challenge on my Instagram, which I might already be a few days into the challenge. So definitely go check out my instagram and @brock11johnson to see if this challenge is actually ongoing, if I'm actually true to my word. But essentially what I'm going to be doing is challenging myself to write down the names of every single person who follows me every single day. And at the time of recording this, I'm gaining about 250 to 500 new followers per day, which, if you do the math, If I get 250 followers in a day and it takes me about 10 seconds to write down each of their names, and, well, then that's going to take me 40 minutes to write down all of their usernames. And so if you multiply that, suddenly I'm getting maybe thousands of followers in a day. This could really add up. But I'm doing this challenge because I think it'll be really cool to see all of these names written down on a single piece of paper. And of course, I'm going to be doing this goal until I reach 1 million followers, which that's going to be a lot of names to be written down, because at the time of recording this, I have less than 850,000 followers. So that means easy math. I'm going to have to gain over 150,000 followers. I'm going to have to write down over 150,000 names. And when you factor in how many people are going to unfollow me during this period, it's likely that I'm going to have to write down over 200,000 names, which, as I'm saying that out loud, I'm realizing how insane that's going to be. But if I can achieve this, if I can follow through on this challenge, I think it's going to accelerate my account to over 1 million followers in a relatively short amount of time. I wouldn't be surprised if you if I hit 1 million followers before the 90 day mark of this personal challenge. But again, this first viral idea is essentially to come up with some sort of series or challenge that you can do on your account to challenge yourself and encourage people to stick around and pay attention. And the final thing that I will say about these challenges is you want to make sure that they are related to your niche. You don't want to just do some random challenge, some random thing that's hard. I'm all for challenging yourself. I'm all for personal development, but if you were to do a challenge that's unrelated to your niche, then you're going to generate a bunch of viewers and an audience from people who isn't actually ever interested in sticking around, in becoming a fan or becoming a customer. Like, if I was to do a run a mile a day challenge, then I would generate probably a bunch of people who are into fitness or people who are into running, or maybe people who are into like physical extreme challenges. I wouldn't probably get that many people who are specifically interested in in growing a business on social media, which is exactly what I do for a living. Which, by the way, if you haven't subscribed already, before we continue with the following 10 viral reel ideas, I want you to press subscribe right now because we're making some really big changes, some really big upgrades to the podcast in 2026. Make sure you hit that subscribe button because we have some really exciting things planned for 2026. But let's get back into the viral video ideas. Viral Instagram Reel idea number two is what I like to call hook swaps. Hook swaps are essentially taking a already viral clip. Maybe it is someone throwing a toilet paper roll out of an airplane. Maybe it's someone trying to jump over a traffic cone, but slipping and landing right on top of the cone, taking that already existing viral clip, playing that for the first few seconds of your video, and then seamlessly transitioning or swapping if you will, into the rest of your reel. Whether it's a B roll reel, talking head reel, whatever it may be. The key element for a hook swap reel is achieving what's called a match cut. A match cut is a cinematography term, an editing term that basically means the last frame or the ending of your first clip visually matches the beginning of your second clip. So that initial clip, which is the viral pre existing hook, whatever the last scene looks like, pay attention to the shapes of it. Right if there is a toilet paper roll being thrown out of a plane, there needs to be a toilet paper roll at the beginning of the second clip. If there is someone jumping over a traffic cone and landing on it, then the beginning of the second clip needs to look like someone has just landed on a traffic cone. Or if someone falls to the ground at the end of the first clip, the beginning of the second clip needs to begin with someone getting up off the ground or finishing the fall onto the ground themselves. Pay attention to the shapes, pay attention to the images, pay attention to the layout. The camera angle and those certain things to achieve a more seamless match cut. But to take this a step further, because I have talked about hook swaps before, I believe that a really powerful growth hack in 2026 will be not just using pre existing viral hooks, but actually creating your own viral hooks. One of my favorite creators who is doing this consistently is Citizen the Artist. Citizen the Artist is a musician who admittedly, like a lot of other musicians on Instagram, struggles to get attention on their music. Because a lot of musicians are just posting clips of their songs, posting clips of their music videos. And unless you're a Taylor Swift, unless you're someone who has just like already a huge loyal fan base, it can be tough because people are watching dopamine video after dopamine video and now you're expecting them to stop and watch your music video and maybe they've never heard you or your songs before. Similarly, you as a business owner or someone with a personal brand, you're expecting a complete stranger to stop their scroll, stop their constant flood of dopamine and watch your full educational reel or your sales pitch, your advertisement, your promo, whatever it may be. Instead, I want you to create your own version of one of these viral hooks and then seamlessly use a match cut to swap into the rest of your reel. And if you want a free library of 40 of these preexisting viral videos, just DM me on Instagram, go to my Instagram BrocklevanJohnson and send me a message that just says the word swap S W A P. And when you say that word, I will send you a follow up message so that you can get 40 of these transitional hooked videos completely free. Viral. Real idea number three is taking a nap. Now, before you scroll away, I don't mean like literally going to sleep. I mean posting a niche adjacent post. That's what NAP stands for, niche adjacent post. And what a niche adjacent post is, is it's a way to tap into a broader audience who might not instinctually be interested in your content. They might not be searching out your posts, but they would be interested. And this relies on the TikTok ification of Instagram and of social media more broadly, where most algorithms nowadays are trained to show you content that they believe you would be interested in. So essentially, the Instagram algorithm is constantly trying to predict what are you into right now? And then let's show you content that's related to that topic. So likely a week ago, a lot of you were seeing Stranger Things posts on your Instagram feed with the end of the final season of Stranger Things coming out around December 24th, 25th, and the new Year, people were watching Stranger Things, talking about Stranger Things and consuming Stranger Things content. And so I would be willing to bet a lot of you got served with Stranger Things content. The idea of taking a nap would essentially be relating whatever is going on in pop culture, whatever's in the news, whatever everyone is talking about, and connecting it back to your niche. So to use Stranger Things as an example, maybe you have absolutely nothing to do with Sci Fi. Maybe you have nothing to do with the show Stranger Things, but you are a hairdresser. You're a hairstylist. You're someone who sells hair care products. And so you're going to take screenshots of the different Stranger Things characters and you're gonna talk about how their hair was done. Or maybe you're gonna talk about how the hairstyles in the show were so true to the 80s. Maybe you're gonna talk about how some of the hairstyles that are in the show that were popular in the 80s have come back around and they're popular again in 2026, and how some of the other hairstyles are definitely not popular in 2026. Again, what this will do is it will show your content to people who might not normally be looking for hairstylist content, who might not normally be looking for hair care tips. But that is kind of one of their fringe interests. Maybe that is something that they occasionally look up or they're occasionally searching for. But right now, they're primarily watching Stranger Things posts. They're primarily consuming content about Stranger Things. Well, now they're seeing your post that is still pretty much about Stranger Things, but. But it's connecting back to your niche. So again, it's a way to tap into this broader audience who has a more diverse interest and bring in some of them back to your page. Because ultimately, there are going to be some people who follow you, who click on your profile and become customers from taking a nap. Viral reel idea number four is what I like to call the this or that style reels. Essentially, these reels are going to be split in half down the middle with a similar or maybe even an identical video on the top half and the bottom half. Then what you're going to do is label each situation. And there's two different ways that you could approach this. Number one is you could have slightly different videos on the top half and the bottom half. Let's say, for example, you are a fitness expert. The top half could have a video of someone walking into the kitchen, grabbing a pre made protein shake and walking out. The bottom video could have a very similar clip, same framing, same lighting, everything and have someone walk into the frame, but they open the fridge and there's no pre made protein shake. And so they opt to grab some candy and then they leave the frame. So the videos are very similar with one minor difference. And then maybe you're going to label the top video prepared morning and the bottom video unprepared morning. These videos often go viral for a few reasons. Number one, people are often going to watch the video from start to finish twice because each clip is playing at the same time. They'll usually watch the top clip and then they'll watch the reel again a second time to watch the bottom clip. Oftentimes it can also be kind of like one of those games that used to see, you know, like in magazines where it would be like find the difference between these two images. And so people are going to watch each video trying to spot what is different or what is distinct. Now I told you that there are two different ways that you can create these. The second version of this style of reel is, is where you have an exact same video, the identical video, top and bottom. And what's different here is the text. So I've done this example plenty of times where essentially I'll take some random clip of myself, I'll have the exact same clip on the top and the bottom, but then I will label it differently. So maybe the top clip is saying my life when I go viral and the bottom clip is my life when I don't go viral. Or the top clip says my life when I make a sale and the bottom clip says my life when I don't make a sale. And basically what I'm saying is it's a word of inspiration, right? I'm reminding, I'm motivating my audience saying that whether you go viral or make a sale or not, your life isn't going to change. It's not going to be all that different. You're going to keep on keeping on. It shouldn't affect your daily routine. So again, two different styles, but essentially the same thing where you are splitting the top half and the bottom half of your video. These style of videos are very easy to create regardless of where you edit. Whether you edit in the Edits app or capcut or even in Canva, you can, these are relatively easy to make and they can be made at scale by simply changing out the text or swapping out different videos viral real idea. Number five is one that might get me a little bit in trouble, but that's kind of the point of it. Number five is what I'm going to call tasteful rage bait. Now, rage bait is a term that is used to describe content that is intentionally trying to make people mad. That is intentionally trying to get people enraged. I. I don't want you to go to that extreme. I don't want you to get canceled. I don't want you to get in any legal trouble, and I don't want you to literally enrage people. But what I do want you to do is tastefully include elements in your reel that get people talking. Some things that I do completely unintentionally all the time to generate. This is typos. Now, I never intentionally include typos. I need to go on the record of saying that I never have intentionally misspelled a word or, or misused grammar in any of my posts. But at the same time, I am notorious for doing so. I am notorious for having misspelled words and having poorly used grammar in my posts. And I usually just attribute that to speed. I am so focused on creating posts, on creating my next post, on getting the posts out there and published, that there are typos and there are mistakes. They oftentimes happen when I am making a post that is breaking news or that is something that needs to be really quickly made or posted today and I end up making a typo or having a spelling error. And guess what? There will be a bunch of grammar police and spelling police who are in my comments correcting me. And that's fine. Again, I'm not intentionally doing that, but I'm giving you that as an example as to how you can tastefully include these elements in your reel. One example that I recently posted that was intentional was I posted this overhead view of a big crowd. I believe it was like before the LA marathon and there was tens of thousands, I think over 30,000 people in this video and someone took like a panning shot of the crowd and I labeled it saying something like, the next time you're upset because you only got 300 views on your reel, remember that this is what 300 viewers looks like. It was kind of a play on a previously posted inspirational post that many people have now copied. Now that is essentially, hey, the next time you're sad about getting a thousand views, remember that this is what a thousand people looks like. And it can be very inspirational. But what I did is I kind of flipped it on its head by making a little joke. Obviously there are more than 300 people in this video and I am not dumb. I'm not actually estimating that there are 300 people. I'm being sarcastic. I'm making a joke. And the biggest point is that I'm making a joke that's at no one's expense. No one is harmed, no one is actually going to get enraged. But the comments section below that post were filled with a lot of people who were like, there's Definitely more than 300 people you need to recount. You need to get your eyes checked. There's way more than 300 people. And they were a little bit mad at me. And then the rest of the comments were people who got the joke. They were like, actually Brock, I think there's 299. Actually Brock, there's actually 301 or yup, I'm a expert in counting and that is exactly 300 people. So they were kind of playing along with me. But the point was just that it's lighthearted, it's fun, and it is intentionally getting people to react. One other way that I have seen a lot of people do this is they will include a hidden element in the background of their reel. Maybe there is a silly prop, maybe there is a photo on the wall, maybe there is a penguin walking through the background of their video. But just including these little elements that Are you ready to take your business marketing to the next level? Meet Brevo, the all in one marketing and CRM platform built to connect you with your customers, boost engagement, and grow your business smarter. With Brevo, you can manage all of your customer interactions in one place, nurture leads with their built in CRM, reach your audience through email and SMS and keep them coming back with powerful automations. But here is where it gets really exciting. Meet Aura, Brevo's AI Assistant. 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There's so many complex things that you can do and build that can happen automatically and instantly within Notion. And now for the first time, they are introducing Notion AI agents. The new Notion custom agents will allow you to automatically perform advanced tasks tasks without you even having to lift a finger. For example, I built a Notion custom agent that automatically pulls the link to any reel that I have posted and then it pulls out the text that I say or the text on the screen in the first few seconds of the reel. Basically it pulls out my hook and then it's able to look at how that post performed and compare it to the hook, which allows me to see which hooks are actually working so that I can reuse them and tweak them for future reels. Notion is an AI powered connected workspace for teams. Notion brings all of your notes, docs and projects into one space that just works. It's seamless, flexible, powerful. And with AI built in, you spend less time switching between different apps and tools and more time creating great work. Now with Notion's custom agents, busy work that used to take hours or, let's be honest, didn't really get done at all, runs itself. The easiest way to think about the difference between a custom agent and normal AI is that normal AI requires you as the human to to prompt it. But custom agents work for you 247 behind the scenes without you having to lift a finger. But don't just take my word for it. Notion is used by more than half of Fortune 500 companies and some of the fastest growing companies in the world, like OpenAI, the company behind ChatGPT. Try custom agents now at notion.com byt that's all lowercase. Notion. N O-T-I-O-N.com byto to try custom agents today. And when you use my link, you're supporting our show again. Notion.com byt as someone who cooks about 95% of their meals at home. And no, that's not an exaggeration. 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I was talking to the camera, but it was completely muted and I added text onto the screen that said something along the lines of only really ugly business owners can hear this Instagram tip or Instagram tips that only really ugly business owners can hear. And so I'm making a joke that no one can hear it, right? It's completely muted and so I'm making a joke that everyone who's watching is not ugly. So it's lighthearted, it's at no one's expense and it's just a fun way to play around with people's expectations. Also recently I posted a reel where I said stop listening to advice from Instagram gurus and then I kept talking, but after that point I muted myself. So I was kind of making A joke that you should stop listening to me. I think that there are creative ways that you could use this in your niche. Like let's say you are a recipe creator. You could say, here's a recipe that only ugly people can hear. And then you're going to tell people what the recipe is, but the entire reel is muted. Or you're going to post a video of yourself that says stop listening to snowboarding advice from yoga instructors. And then you're going to keep talking, but the rest of your reel is muted. So again, it's just lighthearted fun. And it's a way to get people to interact that is outside of the norm and outside of what they would expect. Number seven is essentially creating a list of 2026 ins versus outs. Ins are of course things that are going to be popular, things that relate to your niche that are going to be embraced or that you hope are going to be embraced in 2026. Trends, maybe fads, maybe mindsets, maybe practices, maybe strategies, whatever. Just pick some things that are related to your niche that you believe or that you hope are going to be in in the coming year and then make a list of them and then add another list that's right next to it that is 2026 outs. Things that you think or you hope or that you believe are going to fade in popularity or become less common or not the norm in 2026. This can be a great way to establish your authority and your credibility. And it can also be a really great way to create share worthy posts. Because if your viewers agree with you, they're going to share your post. They're going to amplify your message saying, yeah, I hope these are some of the things that are out versus in in 2026. Again, super, super easy to make. Whether you're in Canva, cap, cut, edits, whatever. All you have to do is add two different columns of text, put a line down the middle and then label it. Put a title at the top of the video, then that says 2026 predictions or 2026 trends or 2026 trends in and then insert your niche or industry. Super easy to create. The background could just be a solid white background or it could be a B roll video of yourself. Idea number eight is super easy to create. And yes, that rhymed. And yes, that was intentional. And yes, that was about the eighth time that I have said that line because I keep saying it wrong. But essentially idea number eight is what I like to call the award. The award is a post that I have done it's a reel that I have reused dozens of times and it consistently is one of my best performing posts. Essentially, the idea with the award is you just film a super short video of yourself holding up a trophy. Now it could be a literal trophy if you have any of those laying around, or you could just use an emoji of a trophy, which is what I do. Then save this video to your device because you're going to want to save this and use it for over and over again in the future. How you're going to use it is you're going to add any random audio into the background. It doesn't really matter, but you're going to change the text on the screen and every time you post this, essentially you're going to give the award to a different group of people. I oftentimes use this post to give an award to people who haven't done a certain trend that's super popular. Maybe they haven't bought a Labubu or they haven't tried Dubai Chocolate, but you could give this award to anyone relating to your niche. It could be an actual sentimental reward, like someone who actually needs one. Like this reward is presented to any mom who is running her small business because lord knows how you're able to juggle everything. Or it could be something that's a little bit more funny and lighthearted. Like this award goes to any runner who made it through all of 2025 without pulling muscle or warming up for their runs. Again, easy to make, easy to repeat, and oftentimes a very viral format because it's super share worthy. Idea number nine is what I call the partner's pov. And yes, this will require you to have a separate person. So maybe it's a loved one, a partner, a housemate, a colleague. Or maybe you're going to go on Facebook or Craigslist and put out a help wanted ad for a local filmer in your area. Just be safe if you're going to go that route. But essentially for this style of reel, it's going to be from the point of view of someone else talking to you. So the video is going to begin with them saying, wait, tell them what you just told me. Or you can make it more specific with wait, tell them what you just told me about showing up on Google searches. Wait, tell them what you just told me about growing on Instagram. Wait, tell them what you just told me about becoming a better snowboarder. They're going to say something like that and they're going to film you. Or they're going to move towards you with the camera. So again, it looks like it's from their point of view. It's just a way to create interest and then set you up to say whatever it is you want to say. So you could use this hook as a way to share a talking head reel. Give a tip, tell a story, give an inspirational message, whatever it may be. It's really just this hook that is essential for this format. I've also found it very helpful to add text onto the screen to make it look like this was filmed in Snapchat. For whatever reason, people have a subconscious bias or belief that content that was filmed in Snapchat is more real or more authentic or more genuine. Not knowing that, obviously it's super easy to fake content and make it look like it was filmed in Snapchat. But basically, if you have this black bar that goes all the way across the screen with this thin white font on top of it and you say something like, I can't believe he said this or this blew my mind, or watch till the end, something like that, it encourages people to continue watching and it just makes your reel feel that much more authentic and genuine, which helps kind of play into the scenario that you've set up. The skit that you've made with the hook where you again are saying, I can't believe what he just told me. Wait, wait, wait, honey, say that again. Wait, wait, wait. Say that again. Wait, wait, wait. Tell them what you just told me about blank idea number 10 is what I call delayed gratification trends. Now, of course, on Instagram, we are so used to instant gratification. People need strong hooks. They need to have their attention grabbed within the first few frames of your video. And yes, all of that is true. But. But every once in a while, there are trends that delay that climax, that delay that most important moment. And because these trends are already popular, people know to stick around. They know to wait for that moment. They know to wait because they've seen 70 other examples of this trend. They know to wait till the end. One of the most all time infamous examples is the oh no song where it slowly builds up and it's like, oh, no. Oh no, no, no, no, no. And we know when we see those videos or a video that uses that song to keep watching because something bad is about to happen, there's going to be some slip or some fall or some blooper moment that we should stick around for. But there are trends like this that pop up all the time. And so while I can't give you one that is definitely trending right now at the time that you're recording this. And I want to leave you with the general tip or encouragement to look for these trends. Look for the sort of trends where there's a delayed gratification, where the hook or the exciting part isn't at the very beginning of the reel. You have to kind of wait a few seconds for it to appear. Because these trends are kind of a trend within themselves. They're a trend that's not just going to work just like any trend would work. They are specifically proven to work because they increase people's watch time. They get them to stop their scroll and stick around with your reel a little bit longer. So the next time you're scrolling through Instagram or TikTok or wherever, just keep an ear out for any sort of trend or song that that matches this pattern. Idea number 11 My last idea for you today is every generation blank or how every generation blanks. Essentially, this is playing on how each generation does things differently in different niches, how every generation rock climbs, how every generation dresses for a day on the slopes, how every generation posts on Instagram stories, how every generation works out at the gym using these different ideas. It gets people watching because again, going back to idea number 10, it increases their retention because they want to stick around to see how each generation does it differently and to see whether or not you have portrayed it accurately. There's also a little bit of tasteful rage bait here where if you are someone who's in Gen X and you see the Gen X example, you're either going to be like, oh my gosh. Haha. That is so relatable. That is so me. Or you're going to be like, that's not me. And you're going to comment about how you you do something differently or how your generation is being portrayed inaccurately. I've done this style trend numerous times for myself, originally with how different generations post on stories. I've done how different generations post on Christmas, how different generations post on Halloween, and almost every single time it goes viral and it performs so well. It does take a little bit more time, energy and effort and it definitely takes some creativity. But that time, energy and effort and creativity is oftentimes rewarded. Thank you so much. I'll see you next week. And as always, happy networking.