Podcast
Builder Funnel Radio
Hosted by Spencer Powell · EN
Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
45episodes
Episodes
Newest firstAll episodes
420 - Your Biggest Opportunity With AI and Your Website
4d ago00:41:58Tap to summarizeIn this episode, Kai and Spencer explore how AI can revolutionize your website management. From setup and security to content updates and SEO optimization. Learn practical steps to connect AI to your site and unlock new efficiencies.
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419 - The Remodeler Marketing Scorecard: Which Channels Are Actually Making You Money?
1w ago00:22:05Tap to summarizeMost remodelers know how much they're spending on marketing, but far fewer know which channels are actually driving revenue. Spencer breaks down Pillar 5 of the Remodeler Growth Framework: Measure. You'll learn how to track your marketing from click to close, build a simple scorecard that reveals what's working (and what's wasting money), and make smarter decisions about where to invest your budget. If you've ever wondered whether your SEO, Google Ads, social media, referrals, or home shows are truly paying off, this episode will help you stop guessing and start measuring what matters.
Transcribe →418 - AI Search for Remodelers: A Mid-2026 Check-In
2w ago00:46:08Tap to summarizeIn this episode, Kai and Spencer reflect on the rapid evolution of AI search platforms and their impact on marketing strategies. They explore key platforms like Google AI overviews, ChatGPT, Perplexity, and Gemini, discussing how businesses can optimize their content for AI visibility, the importance of brand sentiment and share of voice, and tactical tips for leveraging AI in marketing.
Transcribe →417 - How to Get Recommended by AI A Remodeler's Guide to the New Search
2w ago00:20:22Tap to summarizeAI is changing the way homeowners research remodelers and custom builders and it’s happening faster than any shift we’ve seen in digital marketing. Spencer breaks down how AI platforms like ChatGPT, Gemini, Claude, and Google AI Overviews are influencing buying decisions, citing local experts, and driving real leads. He shares recent examples of companies winning business through AI visibility, explains how AI decides who to recommend, and outlines the content strategies that are getting cited right now. If you're a remodeler or custom builder wondering how to stay ahead of this rapidly evolving landscape, this episode provides practical, actionable steps to help your business become the trusted source AI recommends.
Transcribe →416 - Why You Keep Hiring the Wrong Marketing Agency
3w ago00:30:59Tap to summarizeHave you hired a marketing agency, waited months for results, and then found yourself back at square one searching for a new partner? You're not alone. In this episode of Builder Funnel Radio, Spencer Powell breaks down the frustrating cycle many remodelers and custom home builders experience with marketing agencies: hope, wait, break, and reset. He shares real stories from contractors who cycled through multiple agencies without seeing meaningful results and explains why this pattern keeps repeating. More importantly, Spencer outlines how to avoid costly mistakes by evaluating agencies differently, focusing on industry specialization, revenue attribution, proactive communication, and long-term marketing infrastructure. If you're currently working with an agency, considering hiring one, or wondering why your marketing investment isn't translating into revenue, this episode will help you ask better questions, make smarter decisions, and build a marketing system that compounds over time instead of constantly starting over.
Transcribe →415 - How Much Will Adopting AI Cost Your Remodeling Company?
4w ago00:26:52Tap to summarizeIn this episode, Kai and Spencer break down the costs of adopting AI for remodeling and construction businesses, exploring various tools, pricing tiers, and strategic recommendations to maximize ROI within different budgets.
Transcribe →414 The Hidden Cost of Running a Referral-Only Remodeling Business
4w ago00:25:51Tap to summarizeRelying only on referrals might feel safe, but it could be the very thing limiting your growth. In this episode, Spencer breaks down the hidden costs of running a referral-only remodeling or custom home business. He walks through the five-pillar framework Builder Funnel uses to help builders and remodelers create consistent, scalable growth through marketing, conversion optimization, nurturing, sales processes, and attribution tracking. If you’ve hit a plateau and want to grow beyond the limits of word-of-mouth alone, this episode lays out the roadmap for building a true marketing engine.
Transcribe →413 - How Remodelers & Builders Should Feel About AI
4w ago00:35:01Tap to summarizeThis episode explores how remodelers and builders can strategically adopt AI in their businesses. It covers structuring AI integration, choosing tools, security considerations, and fostering innovation to stay competitive.
Transcribe →412 - We Gave Claude a Job. It Became Our Sales Coach.
May 1600:34:40Tap to summarizeSpencer and Kai explore how to leverage AI tools like Claude and Cowork to automate sales call analysis, provide instant feedback, and improve sales team performance. They share practical steps, real-world results, and future possibilities for AI-driven sales coaching.
Transcribe →411 - Growth is Hard. Lean into It.
May 1300:10:46Tap to summarizeThe moment your business gets busy is often the exact moment you’re tempted to pull back on marketing, but that decision could be holding your growth back. Spencer explains why scaling back marketing during busy seasons creates long-term problems and how successful remodelers and builders use those periods of strength to invest in growth instead. From raising prices and expanding backlog to increasing capacity and reinvesting in lead generation, this conversation breaks down the mindset shifts and strategic moves required to grow beyond your current ceiling. If you’ve ever felt “too busy to market,” this episode will challenge the way you think about growth.
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