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Frank Llaneza went from buying a pool for his own family during COVID to running a franchise that has installed more than 300 pools across two states. Frank also shares why he chose to join a franchise instead of going it alone, and what that decision unlocked for his growth. In this episode, he reveals the surprisingly simple gift that has driven a 30% jump in reviews and helped fuel a 60% lead increase in a soft market. He breaks down how to stay human in an AI driven world without losing your edge on automation.

In this episode you will learn:

Why the fastest sales cycles often come from a specific type of buyer most contractors overlook
The mindset shift Frank gives every customer before the build begins
How to re engage past customers and turn them into a referral force years later
The signal that tells you when a customer is finally ready to leave a five star review
What Frank wishes he knew before starting a construction business from scratch

Listen to the episode to learn more.

Resources:

Learn more about River Pools of the Carolinas here.