Podcast
Road To A Million: Building A Million Dollar Home Cleaning Business
Hosted by Logan Manzanares · EN
Most residential cleaning business owners aren't failing because they're lazy.
They're failing because nobody ever showed them how to build an autonomous scaling framework.
Founders Logan and Katie Manzanares were stuck in that exact same loop—until they engineered the Playbook that scaled their own home cleaning operations to over $250K/month across three states.
They didn't build a digital "ghost agency" using unpredictable 1099 subcontractors.
They built a real-world, high-volume, multi-million dollar maid service powered by reliable, field-tested W-2 employees.
They built the system. They survived the turnover mass exoduses.
They optimized the routing, the pricing, and the local marketing.
They know exactly what works.
Now, through Home Cleaning Coaching, they install those exact same operational engines directly into your business:
* Attraction Marketing Systems to flood your pipeline with high-value, recurring residential clients.
* Effortless Sales Conversion Systems to lock in premium contract pricing without endless manual phone quoting.
* Reliable Cleaner Hiring Frameworks to deploy automated recruiting scorecards and permanently solve your employee turnover bottlenecks.
Logan and Katie are not corporate theorists or hands-off gurus.
They are active multi-location operators who coach.
If you are ready to stop guessing, exit the field, and build a scalable, multi-million dollar residential cleaning service, they are here to hand you the exact blueprint.
...they are here to hand you the exact blueprint.
👉 Ready to install this system in your business?
🌐 Join our free community of scaling owners, grab our free courses, and stream more resources: https://homecleaningcoaching.com
41episodes
Episodes
Newest firstAll episodes
How Soon Can You Actually Hire Office Help In Your Cleaning Business? | Ep 124
2d ago00:30:06Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install We broke down the full Delegation System — the Virtual Assistant Playbook, the Dream Team Playbook, and the Office Manager Playbook. Here's what we covered: The Virtual Assistant Playbook — where to find VAs, how to hire them, and why your first office hire should cost $100 a week and give you 40 hours back The Dream Team Playbook — how to build a team that acts like the owner is in the room by living the mission, values, and standards — and the real difference between tasking and delegating The Office Manager Playbook — the last hire, the most life-changing hire, and the two numbers that tell you when you're ready to make it We also shared how we grew our Mesa location from $0 to $92k/month — and when Katie & I both stopped cleaning, selling & hiring. And the distinction that keeps most cleaning business owners stuck forever: the difference between tasking and delegating. If you're still the one doing everything in your business — this podcast is for you.
Transcribe →Stop Being the Only One Who Can Hire & Train New Cleaners In Your Cleaning Business | Ep 123
1w ago00:25:24Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install Katie and I broke down the Reliable Hiring System — how to hire cleaners without wasting hours on candidates who will never work out, train new cleaners without the owner being involved, and empower your cleaners to earn raises rather than you having to give them. Here's what we covered: Pillar 1: The Recruiting Funnel — how to do enough volume to make finding reliable 5-star cleaners inevitable Pillar 2: Do It For Them, Do It With Them, Do It On Their Own — the $1,000/hour formula that gets new cleaners trained without the owner ever stepping foot on a job Pillar 3: Star Pay — how to build a pay structure that attracts empowered cleaners and repels entitled ones We also shared the dinner in Vegas with Alex and Leila Hormozi where Leila said, "You guys already have a marketing funnel. Now you need a recruiting funnel." Nine months after that dinner, we went from $45k/month to $100k/month. If hiring had ever felt like the thing holding your business back, this podcast is for you.
Transcribe →Collect More Cash Upfront For Your Cleaning Business With An Offer That Sells Itself | Ep 122
2w ago00:21:25Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install Katie and I broke down the Profitable Conversion System — how to collect more cash upfront with an offer that sells itself, book new cleans without ever leaving your home or office, and keep clients from cancelling. Here's what we covered: Pillar 1: The Remote Walkthrough — how to quote and close new cleans over the phone without a single in-person walkthrough Pillar 2: The Offer That Sells Itself — how to collect more cash upfront without ever feeling like a sleazy salesperson Pillar 3: The Commitment Test — how to turn recurring clients into committed clients who pay more and stay longer We also shared how one conversation with a sales coach named Steve—who built sales teams for Alex Hormozi, Codie Sanchez, and Jay Shetty—led us to sell our first $4,300 clean just five days later. The client said: "How can I say no to this deal?" If sales conversations have ever felt uncomfortable — this podcast is for you.
Transcribe →Never Worry About Empty Schedules For Your Cleaning Business Ever Again | Ep 121
3w ago00:30:14Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install Katie and I broke down the Client Attraction System we used to grow our Mesa location from $0 to $83k/month in under 2 years. Most cleaning business owners had been hiding from their clients without even realizing it. Here's what we covered: Pillar 1: Visibility — how to stop hiding and start getting found by clients who were already looking. Pillar 2: Authority — how to make the right offer, to the right person, at the right time (even when nobody knew you yet). Pillar 3: Volume — why most cleaning business owners did the right things for the wrong amount of time. We shared the exact scripts, offers, and strategies we used—including how one Instagram message to a guy I'd met exactly once turned into our very first Mesa client and our very first Google review. We also shared how a text automation accident led us to discover one of the highest-ROI marketing channels in our entire business.
Transcribe →3 Systems That Can Take Any Cleaning Business From $0 to $83,000/Month | Ep 120
Jun 2900:17:42Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install @Katie Manzanares and I are going live to break down the 3 systems responsible for generating $83k/month in a cleaning business. Our Mesa location started from $0 & in 20 months hit its first $83k/month. And today we're laying out exactly how it happened. Here's what we're covering: The Client Attraction System — how to get consistent leads without depending on luck or referrals The Profitable Conversion System — turning leads into paying recurring clients without being pushy The Reliable Hiring System — Building a team that actually shows up and delivers a 5-star experience We'll also be sharing stories from clients like Julia (from $0 to $83k in 14 months) and Renee (stuck at $20k for 10 years — now projecting $75k this month). And the story behind the Vegas dinner with Alex and Leila Hormozi — where one conversation unlocked what eventually became $100k in a single month.
Transcribe →Every Cleaning Business Hiring Decision Ranked — From First Hire To Cleaner #14 | Ep 119
Jun 2200:34:02Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install Most cleaning business owners wait until they're slammed to start looking for help. That's why they stay stuck. @Katie Manzanares and I are going live to rank every hiring decision — from your first cleaner to cleaner #14. We're covering: When to hire your first cleaner (and why waiting is killing your growth) The only platform that gives you applicants at scale Why in-person interviews waste everyone's time What to actually teach during training week The incentive structure that builds real retention The exact number of cleaners to hit a million dollars In 2022, Katie and I had dinner with Alex and Leila Hormozi in Vegas. Alex told us we weren't in the cleaning business — we were in the recruiting and training business. Leila told us to build a recruiting funnel the same way we built our marketing funnel. One year later we crossed a million dollars.
Transcribe →From Poor Lead Flow To Leads Everyday (Every Cleaning Business Marketing Decision Ranked) | Ep 118
Jun 1500:56:32Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 5 years ago @Katie Manzanares and I were lying on the floor of a hotel room at the Wynn in Las Vegas. We had just paid $10k for a business retreat. We were dreaming of freedom. And somewhere in that hotel room — we decided to start a cleaning business. I had the marketing funnel built before we even left Vegas. 5 years later, $350k in marketing spend, and ~5,000 clients served — I've learned exactly which marketing decisions move the needle and which ones are a complete waste of time and money. TodayI'm ranking every single one of them. From free strategies to get your first 10 clients, to the paid plays that scale you to $83k/month — I'm putting them all in tiers so you know exactly where to focus first. Free marketing strategies — ranked from worst to best Paid strategies to grow to $83k/month Where your first marketing dollar should go The one metric that actually matters in paid marketing How lifetime value changes every decision
Transcribe →Every Cleaning Business Sales Decision Ranked — From Worst to Best | Ep 117
Jun 800:54:19Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install Do you know how much it costs every time a prospect says no? I asked @Katie Manzanares this recently. She said: "Nothing?" "$1,700." I replied. Between all 3 locations we've served just under 5,000 clients. Average clean is $250. Clients average 7 cleans. $250 x 7 = $1,700 lifetime value. Every prospect that doesn't book — $1,700 gone. Every 5 that don't book — $10,000 gone. I spent years avoiding sales. I was afraid of rejection, afraid of not having all the answers. I left money on the table for years. What changed everything? Realizing the goal isn't to sell people. It's to serve them. I'm ranking every sales decision from worst to best to build a million dollar cleaning business. -Pricing. -Quoting tools. -What to actually sell on. -Why prospects really don't book. -The biggest mistakes on quote calls. None of this costs money to implement. Just a decision.
Transcribe →A Million Dollar Home Cleaning Business- Every Decision Ranked | Ep 116
Jun 100:58:43Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install Last month our cleaning business did $294,000. 🤯 But within the last 12 days — 3 of our 6 office staff quit. Our GM of 3 years. Gone. 1,800 Google reviews. Vanished overnight. @Katie Manzanares was in Japan and I felt alone on an island. I thought we might be headed back to $0. Here's what I realized sitting in that loneliness. What got us HERE is not going to get us THERE. It's like a high school student trying to study like they're still in junior high. The speed of the game gets faster. Our systems needed an upgrade. Today on the Road To A Million call, Katie & I are ranking every decision that builds a million dollar cleaning business from $0. — The exact model that took us from $0 to $294k/month — The model we are swiching to to get us to $500K/month P.S. Katie flew home 5 days early from a trip she planned for a year and paid $1,000 to change her flights. That's how serious this call is.
Transcribe →I Was Scared to Hire One Cleaner For My Cleaning Business. Then I Hired 200. | Ep 115
May 2500:38:50Tap to summarizeCheck out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 3 months into starting our Mesa location we were doing $20,000/month. We had 5 cleaners. I was doing everything in the office: scheduling, selling & hiring. One week I remember offering 2 candidates the job... I was excited about them. I had one more interview that week. She was fine. But nothing that got me excited. I asked @Katie Manzanares for advice. She said: "Hire her." I went from excited to terrified. How was I going to fill 3 cleaners schedules at one time? It was going to be expensive to train 3 people at one time!! Then Katie reminded me... "She probably wont show up anyway." I scheduled an onboarding for 3 cleaners. The 2 candidates I was excited about... never showed up. The one I wasn't excited about.. I got excited that she showed up to onboarding. Today, that cleaner is still with us. Our longest tenured cleaner. Never called out once. That one decision taught me the fear of hiring the wrong person almost cost me building the right business. It almost cost me a million dollar business. All because of fear.
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