Podcast
Road To A Million: Building A Million Dollar Home Cleaning Business
Hosted by Logan Manzanares · EN
Most residential cleaning business owners aren't failing because they're lazy.
They're failing because nobody ever showed them how to build an autonomous scaling framework.
Founders Logan and Katie Manzanares were stuck in that exact same loop—until they engineered the Playbook that scaled their own home cleaning operations to over $250K/month across three states.
They didn't build a digital "ghost agency" using unpredictable 1099 subcontractors.
They built a real-world, high-volume, multi-million dollar maid service powered by reliable, field-tested W-2 employees.
They built the system. They survived the turnover mass exoduses.
They optimized the routing, the pricing, and the local marketing.
They know exactly what works.
Now, through Home Cleaning Coaching, they install those exact same operational engines directly into your business:
* Attraction Marketing Systems to flood your pipeline with high-value, recurring residential clients.
* Effortless Sales Conversion Systems to lock in premium contract pricing without endless manual phone quoting.
* Reliable Cleaner Hiring Frameworks to deploy automated recruiting scorecards and permanently solve your employee turnover bottlenecks.
Logan and Katie are not corporate theorists or hands-off gurus.
They are active multi-location operators who coach.
If you are ready to stop guessing, exit the field, and build a scalable, multi-million dollar residential cleaning service, they are here to hand you the exact blueprint.
...they are here to hand you the exact blueprint.
👉 Ready to install this system in your business?
🌐 Join our free community of scaling owners, grab our free courses, and stream more resources: https://homecleaningcoaching.com
37episodes
Episodes
Newest firstAll episodes
How To Build An $83k/Month Cleaning Business — 3 Systems Required To Make It Happen | 120
Yesterday00:17:42Tap to summarizeCheck out the 30 Day Install Challenge---- https://homecleaningcoaching.com/30dayprogram @Katie Manzanares and I are going live to break down the 3 systems responsible for generating $83k/month in a cleaning business. Our Mesa location started from $0 & in 20 months hit its first $83k/month. And today we're laying out exactly how it happened. Here's what we're covering: The Client Attraction System — how to get consistent leads without depending on luck or referrals The Profitable Conversion System — turning leads into paying recurring clients without being pushy The Reliable Hiring System — Building a team that actually shows up and delivers a 5-star experience We'll also be sharing stories from clients like Julia (from $0 to $83k in 14 months) and Renee (stuck at $20k for 10 years — now projecting $75k this month). And the story behind the Vegas dinner with Alex and Leila Hormozi — where one conversation unlocked what eventually became $100k in a single month.
Transcribe →Every Hiring Decision Ranked — From First Hire To Cleaner #14 | Ep 119
1w ago00:34:02Tap to summarizeCheck out the 30 Day Install Challenge---- https://homecleaningcoaching.com/30dayprogram Most cleaning business owners wait until they're slammed to start looking for help. That's why they stay stuck. @Katie Manzanares and I are going live to rank every hiring decision — from your first cleaner to cleaner #14. We're covering: When to hire your first cleaner (and why waiting is killing your growth) The only platform that gives you applicants at scale Why in-person interviews waste everyone's time What to actually teach during training week The incentive structure that builds real retention The exact number of cleaners to hit a million dollars In 2022, Katie and I had dinner with Alex and Leila Hormozi in Vegas. Alex told us we weren't in the cleaning business — we were in the recruiting and training business. Leila told us to build a recruiting funnel the same way we built our marketing funnel. One year later we crossed a million dollars.
Transcribe →From Poor Lead Flow To Leads Everyday (Every Marketing Decision Ranked) | Ep 118
2w ago00:56:32Tap to summarizeCheck out the 30 Day Install Challenge---- https://homecleaningcoaching.com/30dayprogram 5 years ago @Katie Manzanares and I were lying on the floor of a hotel room at the Wynn in Las Vegas. We had just paid $10k for a business retreat. We were dreaming of freedom. And somewhere in that hotel room — we decided to start a cleaning business. I had the marketing funnel built before we even left Vegas. 5 years later, $350k in marketing spend, and ~5,000 clients served — I've learned exactly which marketing decisions move the needle and which ones are a complete waste of time and money. TodayI'm ranking every single one of them. From free strategies to get your first 10 clients, to the paid plays that scale you to $83k/month — I'm putting them all in tiers so you know exactly where to focus first. Free marketing strategies — ranked from worst to best Paid strategies to grow to $83k/month Where your first marketing dollar should go The one metric that actually matters in paid marketing How lifetime value changes every decision
Transcribe →Every Sales Decision Ranked — From Worst to Best | Ep 117
3w ago00:54:19Tap to summarizeCheck out the 30 Day Install Challenge---- https://homecleaningcoaching.com/30dayprogram Do you know how much it costs every time a prospect says no? I asked @Katie Manzanares this recently. She said: "Nothing?" "$1,700." I replied. Between all 3 locations we've served just under 5,000 clients. Average clean is $250. Clients average 7 cleans. $250 x 7 = $1,700 lifetime value. Every prospect that doesn't book — $1,700 gone. Every 5 that don't book — $10,000 gone. I spent years avoiding sales. I was afraid of rejection, afraid of not having all the answers. I left money on the table for years. What changed everything? Realizing the goal isn't to sell people. It's to serve them. I'm ranking every sales decision from worst to best to build a million dollar cleaning business. -Pricing. -Quoting tools. -What to actually sell on. -Why prospects really don't book. -The biggest mistakes on quote calls. None of this costs money to implement. Just a decision.
Transcribe →A Million Dollar Home Cleaning Business- Every Decision Ranked | Ep 116
4w ago00:58:43Tap to summarizeCheck out the 30 Day Install Challenge---- https://homecleaningcoaching.com/30dayprogram Last month our cleaning business did $294,000. 🤯 But within the last 12 days — 3 of our 6 office staff quit. Our GM of 3 years. Gone. 1,800 Google reviews. Vanished overnight. @Katie Manzanares was in Japan and I felt alone on an island. I thought we might be headed back to $0. Here's what I realized sitting in that loneliness. What got us HERE is not going to get us THERE. It's like a high school student trying to study like they're still in junior high. The speed of the game gets faster. Our systems needed an upgrade. Today on the Road To A Million call, Katie & I are ranking every decision that builds a million dollar cleaning business from $0. — The exact model that took us from $0 to $294k/month — The model we are swiching to to get us to $500K/month P.S. Katie flew home 5 days early from a trip she planned for a year and paid $1,000 to change her flights. That's how serious this call is.
Transcribe →I Was Scared to Hire One Cleaner. Then I Hired 200. | Ep 115
May 2500:38:50Tap to summarizeCheck out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram 3 months into starting our Mesa location we were doing $20,000/month. We had 5 cleaners. I was doing everything in the office: scheduling, selling & hiring. One week I remember offering 2 candidates the job... I was excited about them. I had one more interview that week. She was fine. But nothing that got me excited. I asked @Katie Manzanares for advice. She said: "Hire her." I went from excited to terrified. How was I going to fill 3 cleaners schedules at one time? It was going to be expensive to train 3 people at one time!! Then Katie reminded me... "She probably wont show up anyway." I scheduled an onboarding for 3 cleaners. The 2 candidates I was excited about... never showed up. The one I wasn't excited about.. I got excited that she showed up to onboarding. Today, that cleaner is still with us. Our longest tenured cleaner. Never called out once. That one decision taught me the fear of hiring the wrong person almost cost me building the right business. It almost cost me a million dollar business. All because of fear.
Transcribe →10 Years to 20k/Month. 3 Years to 100k/Month. Here's What Changed | Ep 114
May 1800:49:24Tap to summarizeCheck out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram @Jessica Van Hoffen is co-hosting the Road To A Million call with me. Some of you might know Jessicas story... 10 years into her cleaning business, she was still stuck under 20k/month. But in the last 3 years, she grew it to over 100k/month. Her team runs the business without her physical prescence. This allowed her to move her family from Canada to Arizona. 🤯 Today, I am going to press her on what changed. What led to the explosive growth? What mistakes did she make along the way? What advice she has for cleaning businesses on the way to 83k/month. If you have felt like you need some inspiration… high probability you will benefit from this call.
Transcribe →$1,000,000 in 4 Months… But The Profit Was Shocking 😬 | Ep 113
May 1100:52:36Tap to summarizeCheck out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram 12 years ago I became a business owner. 3 months later I met @Katie Manzanares For 3 years, Katie watched me run into the same wall — stuck below $5,000/month in revenue. Today our cleaning business makes more than $5,000 a day. And today on the Road To a Million call, Katie & I are revealing our profit & loss statements over the past 4 months. Revenues + Profits. Even the embarrassing ones. 😱 Here's what you'll learn today: ✔ A simple P&L framework to understand the health of your business ✔ The profit % benchmarks for COGS, marketing, office wages & overhead ✔ The 3 biggest mistakes that destroy cleaning business profits ✔ A behind-the-scenes look at what $1M in revenue actually leaves in your pocket ---
Transcribe →The 6 Lifecycles Of A Cleaning Business| $0- $100,000/month | Ep 112
May 400:42:30Tap to summarizeCheck out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram Last week @Katie Manzanares and I signed our estate plan. Essentially — a plan for what happens when we die. It got me thinking about lifecycles. Everything starts, grows, and eventually dies. Businesses are no different. You're in one of these stages right now. Today I'm going to show you exactly what you need to avoid to keep your business from dying in your current stage. You'll leave knowing: — Where you are — Why you're stuck — And exactly what to do next
Transcribe →I Spent $4,644 on Ads Last Week. Here's How It Generated $36,588. | Ep 111
Apr 2700:43:58Tap to summarizeCheck out the 30 Day Install Challenge https://homecleaningcoaching.com/30dayprogram I own a home cleaning business and I've spent over $200,000 on paid advertising over the last 2 years figuring out what actually works. Last week alone, we spent $4,644 on marketing and generated $36,588 in initial cleans. That's the system I'm breaking down live today. Click Here To Join I didn't start out knowing any of this. When I first ran Facebook Ads, I was throwing money at the wall. No real offer. No follow-up process. No idea what to do with a lead even when I got one. After thousands of ads — I built something that runs while I sleep. Today I'm showing you how you can copy my system. Here's what we're covering: → The exact offer, creative & copy framework behind last week's numbers → The two ways to capture leads on Facebook (and which to start with) → How to use AI to create unlimited fresh ads without burning out → The 3 numbers that tell you if your ads are actually working → How to get this entire system installed in your business in 30 days
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