Building The Brand is a Top 50 business podcast for people who don’t just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn’t surface-level storytelling. It’s about the thinking, decisions, and trade-offs that drive real growth. Past guests include world-renowned business and entrepreneurial creative figures Gary Brecka, Grant Cardone, Joe Foster, Mark Victor Hansen and John Lee Dumas. Not how to. This is how you.