Natalie Maxey is the CEO and co-founder of Winky Lux. From working in fashion, finance, and e-commerce, Natalie decide that the self-serious beauty business was ready for an overhaul and to bring fun to everyday beauty rituals. Winky Lux is a joyful clean makeup and skincare line that proves you can do really beautiful special stuff that is a lot less expensive and also has an award-winning formulation factor.

In this episode of the Building While Flying podcast, Natalie joins Maribel Lara to talk about how Winky Lux is making makeup more fun. She gives insight into product innovation, the balance between making great new products and getting them out as quickly as possible, and saucy gloss.

In-flight topics:

Getting product ideas from everywhere
The balance between making great new products and getting them out quickly
How AI is changing how we do business
Partnership with Applebees (BBQ Lip Gloss!)
Instagram Live Shopping
…and more!

Connect with Natalie:

Natalie's LinkedIn: https://www.linkedin.com/in/natalie-mackey-15169370/

Natalie's Instagram: https://www.instagram.com/natmack1/

Winky Lux Website: https://www.winkylux.com/

Winky Lux Instagram: https://www.instagram.com/winky_lux/

Using Product Innovation to Make Makeup More Fun - Natalie Mackey, CEO and Co-founder of Winky Lux