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In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem.

Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including:

Why video ads are the most undervalued opportunity on Amazon right now
The difference between ACOS vs. TACOS (and why most sellers track the wrong metric)
How to use Amazon Influencers and Creator Connections to boost conversions
What makes Sponsored Brands and Sponsored Display essential for a complete ad funnel
Why "trusting the process" matters when scaling profitably through PPC

Whether you're a beginner trying to understand Amazon advertising or a brand owner optimizing ad spend across multiple campaigns, this episode will help you see where the real leverage is hiding in 2025.

#AmazonAds #AmazonAccelerate2025 #Ad