This week on Built This Week we sit down with Anis Bennaceur, co-founder and CEO of Attention, to demo the AI-native Revenue Operating System that automates CRM updates, sales coaching, and pipeline forecasting after every call. Sam also demos a Monte Carlo forecast dashboard he built on top of Attention's open source coaching stack.

We cover:

What Attention is and how it automates sales operations end to end
Sam's live Monte Carlo forecast dashboard built on Attention's open source stack
How AI listens to every call and updates your CRM automatically
Why filling the CRM is the painkiller every sales team actually needs
Real-time coaching scorecards and how reps get scored during the call
Pipeline forecasting and how AI catches deal risk before you do
How to manage LLM token costs at scale without killing developer productivity
Why Anis personally approves every token budget overrage at Attention
Anthropic filing for an IPO and what it means for the AI race
Why Uber capping developer token spend is the wrong move
Agents vs deterministic workflows — the honest truth about what actually works in production
Why the companies letting their teams run free with AI are pulling ahead

If you are in sales, building a revenue operations stack, or want to understand where AI is taking enterprise software, this episode is for you.

Find Anis and Attention:

Website: attention.com

LinkedIn: linkedin.com/in/anis-bennaceur

Twitter: x.com/anisbennaceur1

Company LinkedIn: linkedin.com/company/attentiontech

Company Twitter: x.com/tryattention

TIMESTAMPS

[00:00] Intro

[01:03] Meet Anis — CEO and co-founder of Attention

[01:50] Sam demos his Monte Carlo forecast built on Attention's open source stack

[04:51] What Attention actually does — the core product

[06:30] Painkiller vs vitamin — why CRM accuracy is the real problem

[07:45] Real-time coaching scorecards and call scoring

[09:20] Pipeline forecasting and deal risk detection

[11:00] Who is using Attention and why

[12:30] Automating work for reps, managers, leaders, and RevOps

[14:00] News — Anthropic filing for an IPO

[15:10] Uber CEO capping developer token spend

[17:00] How Attention tracks LLM cost per client, per feature

[19:05] Claude token caps and how Anis approves overrages personally

[20:30] The token budget chaos — tracing where the spend went

[22:30] Agents vs deterministic workflows — what actually works

[24:34] Why workflows beat agents in most production scenarios

[25:10] How to find Anis and Attention

[25:30] Wrap up

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#AI #Sales #CRM #BuildWithAI #Anthropic #AIAgents #RevOps #BuiltThisWeek #Attention