The Bulletproof Dental Podcast Episode 430 (Part 2).

HOSTS: Dr. Peter Boulden and Ian de Jongh

DESCRIPTION

Ian de Jongh, CEO of Bulletproof, joins Peter Boulden to break down the six core pillars of dental marketing that influence how patients choose a practice online. This episode looks into practical, real-world strategies to improve patient acquisition by focusing on what actually matters, reputation, transparency, convenience, and trust. From online reviews to financial clarity, this conversation highlights how to build a patient-centered marketing approach that drives consistent practice growth.

TAKEAWAYS

Building personal trust with patients
Addressing dental anxiety through marketing
Showcasing high-quality dental results
Optimizing practice environment and amenities
Enhancing online reputation and patient testimonials

CHAPTERS

00:00 Understanding Patient Trust and Dental Anxiety

03:17 Creating a Calming Dental Environment

06:04 The Importance of Personal Representation

09:19 Addressing Dental Anxiety in Marketing

12:12 The Role of Office Environment and Amenities

14:54 Showcasing Quality of Work and Results

18:11 Staging Your Dental Practice for Success

21:01 Actionable Steps for Dental Marketing Improvement

24:18 Leveraging AI for Dental Practice Growth

27:03 Final Thoughts and Resources

REFERENCES

Bulletproof Summit

Bulletproof Mastermind

What Makes a New Patient Choose You? (Part 2)