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B
Hey, everyone, it's me, Sam Stein, managing editor at the Bulwark, and you are watching a very fresh Bulwark take with Lauren Egan. And we're going to try not to laugh throughout this because we're going to be talking about Lauren's latest newsletter, which is objectively, it's objectively great.
C
Watering.
B
I know it's going to be bad. How are we going to get through this? Lauren has decided that. Just back up for a second. Lauren last week called me and said, I'm going to write. I'm going to write a newsletter about how Democrats want to run more hot candidates for office. And I thought it was a joke at first, but then she said, no, this is empirically true. I've had many conversations in which Democratic operatives have said we need more hot candidates on the ballot. And so me, this is always about me. I said, sure, go for it. Why not? And that's where we're at. So, Lauren, can I guess, like, I want to know how this kind of popped up originally? Because we didn't really talk about that. Like, this just comes up randomly that Democratic operatives thinks they need. They need to run like more hot people. Is that really what happens?
C
Truly, that's what happens. So I feel like this started a couple months ago, just like talking to operatives about, you know, this big question, what do Democrats do to win back power? How do you repair the brand? All of that. And. And at first it was kind of a joke, like, oh, we just need to run more hot people. And then it actually, like, kind of turned into a real thing. People were like, no, like, this is real. Like, we are seen as this, like, sexless party of a bunch of nerdy teachers, pets, kids. And, like, the best way to sort of shed that reputation is to run hot people. So it's very much a real thing.
B
How real, though? Come on. Like, when they say run hot people, I mean, are we talking about, like, let's just, like, find, you know, people on only fans and see if they can hack?
C
Well, I. I think everyone starts with the disclaimer that being hot in dc, the bar is lower.
B
This is not just dc, though. These people are running from.
C
Okay, fine, politics. Like, in politics, the bar is lower. But I think what this is, like, really about is, like, I mean, it's obviously, like, kind of ridiculous and we're cracking up and laughing about it, but I do think it's kind of another way. It's a little, you know, it's. It's a weird conversation to be having. I mean, it's funny, but I think it's like a manifestation of this larger post Biden Gerontocracy. Like, we want younger people in office. We want to be the party that's more culturally relevant again. And I think this is just like an offshoot of some of that.
B
Well, I mean, sure, Yeah, I think that's right. I mean, one of the reactions to your piece, and there's been a lot of reactions, get into it in a little bit, is Amanda Litman, who we love here, who runs the organization Run for Something, which is about getting people to just run for office. She was like, look, this isn't about, you know, physical attractiveness so much as an ability to be charismatic and confident and verant online. And the two, you know, overlap a little bit, but they're not. The. The. The Venn diagram is not completely concentric circles, so maybe, like, hotness is just one scale of it, and it's also just sort of, you know, exuding an aura.
C
Yeah, I do think a lot of it is about confidence. And people that I talked to were like, look, like your policies still have to be hot, however you define.
B
Sorry, what's a hot policy?
C
You know, I think it depends who you ask, Sam. If you're a Medicare for all kind of guy, then that's very hot. That's, you know, then that's so hot.
B
So, so good.
C
Okay. Okay. We're gonna. Yeah, okay. Sorry. What did you ask me, I don't even know.
B
I want to know what a high policy is besides Medicare for all.
C
Yeah. Again, as you would say, it's in the eye of the voter. So the beauty.
B
So the other thing, though, is that there is actually data, people have done research on this, that voters tend to be more inclined to support candidates who are, I guess, definitionally attractive, stronger jawlines, more symmetrical faces. I don't. I. You know, we live in an obviously materialistic world, but I. I suppose that's the case where it's just like, that person looks youthful and vibrant, and, you know, I'm. I'm more inclined to support him or her because of it.
C
Yeah. There has been some political science studies, and I talked to one professor who did one of these studies, and he was basically like, we. There's. So. It's so hard to get information about elected officials, you know, if you're just kind of a normal person who isn't tuned into politics every day. Election season comes around, there's this flood of information, all different kinds of sources. There's attack ads, and you're trying to make sense of everything. And so people plug in these physical attributes to help them make decisions. It's almost just kind of like a shortcut to. To figure out who you want to vote for. And I know it sounds vain or, like, so surface level, but it's just kind of like a little bit of psychology and, like, human nature. It's. You can apply it to things other than politics as well.
B
Yeah, yeah, absolutely. This all begs the question of who. Which candidates have been coming up in your conversations?
C
John Ossoff comes up a lot. People like to point out that he's been hitting the gym more recently. He's beefed up a little bit.
B
Good for him.
C
Yeah, very good for him. Obviously, Gavin Newsom comes up quite frequently, but that's, like, almost too obvious. Those are the main two. Warnock has come up a few times as well.
B
Ooh.
C
Yeah, yeah. Unexpected.
B
Those are all men.
C
Sorry, I should have mentioned. AOC comes up all the time.
B
All the time.
C
But one of the uncomfortable parts about this is that people, especially, I think, in the Democratic Party, don't want to feel like they're, you know, talking about women in a bad way, objectifying them. Thank you. I was looking for that word, objectifying women. And everyone agrees AOC is hot, but no one wants to say that, so they're more comfortable talking about the dudes that are hot. Graham Platner comes up. Abdullah, Michigan comes up. Okay, who's on your list.
B
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C
Yeah, I mean, I think it's different once you're actually in the White House and you want to be taken seriously and, you know, don't want to be talking about his shirtless photos that were on covers of magazines. I think it's totally different when you're in the campaign phase of things. I don't know. Like, some candidates are kind of leaning in this, into this a little bit. Like all the gym videos that we've been talking about, I'm sure folks have seen them. The gym video is like a genre of this election cycle so far. And I think at first it was like, oh, post Biden, we want to show that, you know, we're like, young and healthy or whatever. And these are just like campaign videos, like TikToks, Instagram Reels that candidates put out of them. Like working on the gym. They're talking about whatever it is in their race, they tend to do well. That's what some campaign operatives told me. Like, people watch them. So I think it's different in the campaign phase. And then obviously, once you're in office, you probably want to be seen in a little bit of a different light.
B
But yeah, 100. And that does raise the point that this is not like a Democratic phenomenon either. I mean, I don't want to get into it that much, but RFK Jr posts tons of shirtless videos and jeans and women. I don't get it, but women do tend to find him alluring. Some women. The Maha.
C
Some.
B
Some. It's. It is what it is. I'm just here to. To relay the news. What's the reaction? Been online?
C
So I was a little nervous when I Posted this. I was like, oh, people are going to be like, what the fuck is Lauren writing about? But honestly, people, everyone's been like, yes, I've been saying this for forever. Democrats need to elect someone hot or nominate someone hot, whatever. So I've been kind of surprised by how many people are into the idea
B
of and how many people have raising like, yeah, how many people. Operatives for other candidates have emailed you been like, why is my boss not on your list?
C
Yeah, I've gotten a few, few texts about how I decided to, to mention in the article, which some were, some, some suggestions I would think were fair. Others, you know, I won't, I won't name, but maybe not quite as fair.
B
Okay, fair enough.
C
But I'm trying to embrace you're not objectifying people's things. Spirit.
B
Sure. I will say the predominant reaction to my post on your article was gifts of Kamala Harris. Next to Donald Trump being like, this is not how it works. She was much prettier than he was and she didn't win. And like I said, this is not like, you know, it's not a guarantee. It's just one component. People come on completely.
C
They, I mean, yeah, it's a fair thing for them to point out.
B
I will say we're, we're a website of multitudes because your newsletter went out on Sunday evening. That morning, Jonathan Cohn wrote about EVs and this and Donald Trump's attack on that industry. Yeah, we have a lot of range here. So if you're interested in reading about electric vehicles in the morning and hotness at night, there's really only one place where you can do. I do appreciate it. This is one of those cases where, you know, you're going to take it on the chin in the comment section, but people are going to really love it. And I appreciate that about you. I think that's what makes you a really good reporter. Yeah.
C
Wow.
B
All right. What?
C
He's never this nice to me offline, you guys. Just so you know, I'm not that bad.
B
I'm not that bad. I'm only mildly bad. All right, Lauren, thank you so much. Appreciate it. Everyone should be subscribing honestly to her newsletter. It's so fantastic. The opposition. It's awesome. It legitimately. And I am not trying to be overly nice to you. I don't have to be mean to even the skills, but I get so many people who are like, this is such a great newsletter. Must read. It's awesome and details what's going on in the party. And the efforts to win back power by the Democrats. If you are not a subscriber, subscribe to it. It's great. Lauren, thanks so much for doing this. Subscribe to Bulwark Takes as well on YouTube where you get conversations as silly as this. Talk to you soon.
C
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Podcast: Bulwark Takes
Date: March 24, 2026
Hosts: Sam Stein (B), Lauren Egan (C)
Episode Theme:
Exploring the unusual but serious Democratic Party strategy to improve electability by recruiting more physically attractive, “hot,” charismatic candidates—and what it really means for modern politics.
This episode unpacks Lauren Egan’s much-discussed newsletter examining a trending idea within Democratic circles: that to repair the party’s image and win back power, Democrats should run more hot candidates. The discussion oscillates between humor and earnestness, exploring how “hotness” is perceived, the underlying desire for youthful charisma and relevance, and the psychological and historical basis for the strategy. The hosts also address the online reaction to Egan’s article and broader implications for electability.
[02:04]
Lauren describes how the idea—first joked about in Democratic operative circles—has gained unexpected traction as a potentially serious approach to refreshing the party’s image:
"At first it was kind of a joke... like, 'Oh, we just need to run more hot people.' And then it actually ... kind of turned into a real thing. People were like, no, like, this is real." (Lauren, 02:04)
Democrats are worried about being seen as a "sexless party of a bunch of nerdy teachers, pets, kids," and the solution floated by some: fresh candidates who break this stereotype.
[02:42 | 03:36]
The conversation explores the nuances of physical attractiveness vs. charisma.
"Everyone starts with the disclaimer that being hot in DC, the bar is lower...I think what this is, like, really about is... we want younger people in office. We want to be the party that's more culturally relevant again." (Lauren, 02:50; 02:59)
Amanda Litman (Run for Something) is cited, pushing back that “hotness” is only one part:
"This isn't about physical attractiveness so much as ability to be charismatic and confident and virant online... the Venn diagram is not completely concentric circles." (Sam, paraphrasing Amanda, 03:36)
Lauren emphasizes confidence:
"A lot of it is about confidence... your policies still have to be hot, however you define [that]." (Lauren, 04:15)
[04:57 – 05:27]
"There is actually data... that voters tend to be more inclined to support candidates who are, I guess, definitionally attractive... It's almost just kind of like a shortcut to... who you want to vote for." (Sam & Lauren, 04:57–06:10)
[06:18 – 07:14]
Lauren lists names coming up in discussions:
Lauren observes the awkwardness around objectifying women versus men, particularly in Democratic circles:
"Everyone agrees AOC is hot, but no one wants to say that, so they're more comfortable talking about the dudes that are hot." (Lauren, 06:47)
[08:00 – 10:30]
Sam draws a line from JFK through Clinton and Obama—presidents with a charismatic or “hot” appeal, noting the infamous “Obama Girl” viral video in 2008 as evidence of how looks and charm can fuel political momentum.
"You look at the presidential stuff... it starts with JFK, right? Good looking dude... Bill Clinton had his charisma... then Barack Obama... there’s this infamous Obama girl... this became a real... cultural phenomenon." (Sam, 09:00)
But Sam cautions:
"Not every candidate who is better looking is going to win. Like it's not 100% obviously." (Sam, 08:10)
[10:30 – 11:25]
"The gym video is like a genre of this election cycle so far... they tend to do well. That's what some campaign operatives told me." (Lauren, 10:30–11:25)
[11:25 – 11:47]
"...RFK Jr posts tons of shirtless videos and jeans and... women do tend to find him alluring. Some women." (Sam, 11:25)
[11:55 – 12:42]
"Everyone's been like, yes, I've been saying this for forever. Democrats need to elect someone hot or nominate someone hot, whatever." (Lauren, 11:55)
[12:43 – 13:08]
"...this is not a guarantee. It's just one component." (Sam, 12:43)
Lauren [02:50]:
"Everyone starts with the disclaimer that being hot in DC, the bar is lower."
Sam [04:15]:
"The two, you know, overlap a little bit, but they're not... the Venn diagram is not completely concentric circles..."
Lauren [06:47]:
"Everyone agrees AOC is hot, but no one wants to say that, so they're more comfortable talking about the dudes that are hot."
Sam [09:00]:
"This is almost early Internet days. She [Obama Girl] went viral singing about her crush on Obama... his White House... recognized that he was a cultural phenomenon, so that helped—but they also were like, this is a little bit unserious too."
Lauren [10:30]:
"The gym video is like a genre of this election cycle so far... candidates put out [videos] of them, like, working out in the gym... they tend to do well."
| Timestamp | Segment | |-----------|---------------------------------------------------------------------------------------------------| | 01:00 | Introduction and premise: Democrats’ “hot” candidate strategy | | 02:04 | How the strategy evolved from a joke to a real proposal | | 03:36 | Distinction between hotness, charisma, and online presence | | 04:57 | Political science and psychology: why attractiveness can matter | | 06:18 | Examples named: Ossoff, Newsom, Warnock, AOC | | 08:00 | History of hot/charismatic presidents: JFK, Clinton, Obama | | 10:30 | “Gym video” social media trend among candidates | | 11:25 | Acknowledgment that Republicans use similar strategies (RFK Jr.) | | 11:55 | Online reaction and feedback from operatives | | 12:43 | Limits: “Hotness” isn’t a political panacea | | 13:50 | Show wrap-up and Lauren’s newsletter plug |
The episode unpacks the tongue-in-cheek yet increasingly legitimate interest within the Democratic Party in candidate “hotness”—as both a meme and a meme with consequences. If “policy isn’t enough,” a new generation of political operatives thinks looks, vitality, and charisma will help, at a minimum, change the stale stereotype of the party and, at best, win some votes. Both hosts agree that while looks and confidence might matter more than voters admit, the formula for political success remains more complex. The response to Lauren’s reporting shows the topic’s resonance—if nothing else, proving that even silly-sounding political debates reveal deep anxieties and strategic creativity within both parties.