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Sam Stein
Hey, guys. Me. Sam Stein, managing editor at the Bulwark. I am joined by truly one of the industry's finest reporters, one of the finest gentlemen that I've had the pleasure of working with. Alex Eisenstadt now at Axios. Alex and I work together at Politico. I had the joy of being his editor. But we're not here to talk about that, although I'm sure we could. We're here to talk about revenge, the inside story of Trump's return to power. It's Alex's new book. It is available on Amazon. Go get it. It's going to be great. Already some excerpts have come out that we'll talk about here. Before we get into that. Subscribe to the feed. We appreciate the subscription. Alex, how's it going, bud? You good?
Alex Eisenstadt
Good. Thanks for having me Excited to do this.
Sam Stein
Yeah, I'm sure you are. Let's talk about revenge. Before we get into the part that we're going to be writing about or that we've written about at the book, tell me about the process of writing this book and why you felt, why you feel like. Because there's so much Trump literature out there, right? I mean, the guy's probably covered more than any president, frankly, ever. What do you think this has to offer that other books have not done so far?
Alex Eisenstadt
Sure. So my goal in writing this book was to provide readers a fly on the wall account of Trump's 2024 campaign. And the. The book starts in the days actually before January 6th. And we're going to be getting to that. I know, but to really provide readers with a sense of how did he mount this remarkable political comeback and to give people a sense of how he did it, the people around him, what were some of the tales that happened? And what I found was that there's a lot of things that happen in this campaign that people don't know about. And what I also found was that there's a lot of things that happened in this campaign that people don't know about that sheds light right now on how this White House is working and the kinds of things that Trump wants to pursue over the next four years.
Sam Stein
What are some of them? I mean, because he is so thoroughly covered, it's strange to me that there could still be misconceptions about him and his motivations and also about his path back to power. But as you went about doing this, what were some of the main ones that you felt like the public understanding of Trump or the people around him is just wrong, and it just misses the Mark.
Alex Eisenstadt
Right. One of the arguments I make in the introduction to this book is that Trump has deeply polarized the country. There's not a lot in between on this guy. You either love him or you hate him. It's hard to find people who are in the middle. They do exist, but it's hard to find them.
Sam Stein
Well, yeah, I was going to say there's been people, I mean, we've had them in the focus groups. Like there's people who've crossed over from Biden to Trump. They do exist. There's people who just pay attention politically and they like, you know what, I'm willing to shake thing up. But I, I will grant you that obviously deeply polarizing guy there, he, but.
Alex Eisenstadt
Whatever you think of him and whatever one thinks of him, rather it's that he has, he's really one of the most remarkable political athletes of all time. That may put, put aside the question of how he governs and there's a lot of questions about that right now. But if you look at his ability to campaign, his ability to fight, he is without question one of the greatest political athletes of all time. And what he saw before anyone else saw was that there was a deep seated desire in this country, a deep seated anger at the elites in places like Washington, in places like New York, San Francisco, Louisiana that have felt very much a part of the population that feels very much alienated from those power centers. And he understood those people and he understood how to activate them and to how to rally them to his side. And it's a pretty remarkable story if you think about how he mounted that comeback.
Sam Stein
Yeah. I mean, if you just, just the way you're talking about, it's kind of interesting because like, I mean, at his heart he is of both those power centers. Right. Like New York real estate tycoon d television personality, had a hit show, obviously, you know, business icon and then president like he is. I can sit here and make the case that he's more establishment than anyone who's ever held the Oval Office before. And yet, of course, to your point, he's managed to somehow, you know, not somehow he's successfully convinced millions upon millions of people that he is, you know, definitionally anti establishment.
Alex Eisenstadt
Right. A blue collar billionaire.
Sam Stein
A blue collar billionaire.
Alex Eisenstadt
And, and if you look back on his campaign and one of the things I try to illustrate in this is that almost every single thing he did was geared towards this idea that he was going to be a vessel for people who were anti establishment, who felt alienated from elites. And he, I, he Became one of. One of them himself. And he used himself to be a vessel for a lot of the frustrations that were going on.
Sam Stein
Does he identify that way, or is this in your reporting? Is this him making strategic political choices?
Alex Eisenstadt
Probably a little bit of both, to be honest with you. If you look at. He does genuinely see himself as being ganged up upon by the political class, by the legal class. He does. He does see that, but he also very much sees. He went through a lot of political calculations. And one of the things you'll see is when you read this book, is the degree to which certain events were deeply orchestrated by him and by this campaign.
Sam Stein
What do you mean by orchestrated?
Alex Eisenstadt
Orchestrated, meaning you look at, for example, the first. The first indictment when he was indicted in the Stormy Daniels case and when he was making that car ride from Trump Tower to the. To the prison in New York City or to. When he turned himself in, rather. That was something that was planned out in advance by the Trump campaign for days, if not weeks in advance. They worked very closely with TV networks. They. They wanted to turn this into. They literally talked about how to turn this into the next OJ Simpson slow speed chase, that he was deeply involved. He wanted to know where the camera angles were. And so there was a tremendous amount of theater involved in this campaign. And it was all geared towards this idea of presenting himself as a victim and someone who can identify in a very deep, profound, emotional way with his supporters. I would. I would make. There was one other event in this campaign that I think wasn't covered quite enough. And looking back on it, it was that visit to the Ohio train derailment site. And that was a really pivotal moment in this campaign. In terms of one, it did solidify that relationship, looking back now, between Trump and J.D. vance, it was clearly important for that reason, but it was also a moment where he could go out and do these photo ops and use it to identify with people who at a train derailment site felt that the federal government had failed them and that Joe Biden hadn't been doing enough and Pete Buttigieg hadn't been doing enough after this train derailment. And so that was actually after a very rough period for Donald Trump. Right? You look at what happened when he started out this campaign, it was an abject disaster. It was an abject disaster. The way he started out this campaign. It was Kanye West. He had.
Sam Stein
He had a Fuente's dinner. Kanye West. He was potentially in some polls trailing DeSantis. There was questions about whether the party would Actually. Oh, and also, of course, the 2022 midterm results had gone incredibly poorly relative to expectations.
Alex Eisenstadt
He had a post about terminating the Constitution. He did this thing with baseball cards. I don't know if you remember, but it was like an NFP thing. And one of the things that I illustrate in this book was that there was profound concern at the top of his campaign that Trump was way off the rails at this point. Way off the rails. And there was concern that if he didn't get things in order, he could be over. His campaign could be over just about two months after he started it. And so it was that trip to Ohio, that from photo op, that really turned things around from him. And so if you look at all the key moments in this campaign, up to the very end, moments where he showed up at a McDonald's or identified himself with trash collectors, it was all geared towards this, putting himself as. Presenting himself as a vessel.
Sam Stein
Right. I don't want to call it iconography, but it was sort of this idea that if he put himself out there enough as a working. A man of the working class, that people would come to believe it. You talked about the issue of victimhood, and that's a good way to segue into. Into the thing, into the part of your book that we wrote about. And I'm fascinated by it, because you. You have this scene. I'm gonna set the stage, and then I want you to sort of explain what happens here. The scene is. It's early December 2020. Okay. Biden has won the election, but Trump is launched on these extensive efforts to litigate it in court and overturn the results. He calls people into the Oval Office to talk about it, and then he says something really extraordinary. And why don't you pick up from there, set the stage for us about what he says and why it is extraordinary.
Alex Eisenstadt
Sure. So. So one point I want to make is that this is a really important part of the book. In fact, it's the how the first chapter starts out. And what he says is, he's sitting there with a circle of advisors. There's a Christmas tree behind him. He's got a Diet Coke at his hand. He's got Jared Kushner's out there, Eric Hirschman, Justin Clark. A lot of very key, very important figures are sitting in front of him in the Oval Office. He's got them surrounding him. He's at the Resolute desk, and what he says to them is, you know why we're doing this. Right. And what he's referring to Is this, this avalanche of litigation that he has launched over the outcome of the 2020 election. Right. And it's a really important moment because at that, during that conversation, Trump admits that his odds of overturning the results of the election through courtroom litigation is going to be very uphill. He recognized this in December of 2020, several weeks before January6. He knew that this was going to be very hard for him to win this election. But what he says is that that by doing this litigation and by keeping his supporters activated, he is setting the stage for if he were to want to run again. He knows that he has to keep his supporters engaged and interested.
Sam Stein
So why is that important? I mean, obviously, I don't think you ever say that Trump didn't genuine believe that the election was rigged. I mean, in fact, I think you say in the excerpt that he still, he actually does believe that he was cheated out of it. But I think the main point is that this gets at a different type of motivation. Right. It wasn't about necessarily overturning this specific wrong of an erroneously accused faulty election, but it's about keeping him central to the Republican Party and also imbuing his base with the sense of grievance.
Alex Eisenstadt
Right. And it was an implicit acknowledgment that he was interested in running again. And, and some of the people in the room had never heard him say that before.
Sam Stein
So this was the first time, this was the first time for many of them that they had an indication that he was going to run in 2024.
Alex Eisenstadt
Correct.
Sam Stein
Were they shocked by it or were. I mean, that seems to me very obvious that he would harbor these. Actually, maybe it's not so obvious. I mean, at the time, at the.
Alex Eisenstadt
Time there, there was question about it. There was.
Sam Stein
Right. Like he had just lost. You're not supposed to lose as an incumbent. It's not a given that you'll run again in four years. And plus, he's fairly old, so I guess there is something interesting about that.
Alex Eisenstadt
Right. And so to your point, it is imbuing within his supporters a sense of grievance, a sense that he was beaten down by a legal system that wanted him out of the off, out of the White House by a broader, not just the Democratic Party and not just the voters, but a deep state that was aligned against him. And so he set the stage really for what I just talked about, which was this sense that he identified with supporters who felt very much like, just like him, like they were being held back.
Sam Stein
Did he know at the moment that he would Kind of paralyze the Republican Party in a way that you would either have to buy into this idea that the election had been stolen to him, or you would be considered disloyal. Like, there was no. Like you said, it's all polarizing. Right. And in that moment, he decided that that would be a polarizing issue, whether or not you believe that the election had been stolen.
Alex Eisenstadt
He absolutely understood that it would be a polarizing issue. And the reason we know that is because at around this time, one of his pollsters, John McLaughlin, had started to commission polling, looking at. And, well, this is actually after January 6th, but looking at support for Lisa Murkowski and Liz Cheney in their home states.
Sam Stein
And those are two who had voted for the impeachment and had not bought the big lie. Right?
Alex Eisenstadt
Correct. So at that point, they understood that this would was a definitional issue and that before Trump even left the White House, he and his advisors were talking about, how do we unseat these people? In other words? And so maybe he didn't totally understand it then, or maybe he did not totally clear, but he certainly understood it after January 6, that whether you were, wherever you stood on January 6 was going to be definitional issue for Republicans for months or years to come.
Sam Stein
There's always this idea that Trump launched his bid for the presidency because he wanted to stay out of jail. Right. This is a theory. Well, he wants to stay out of jail. And he knew that if he had to, if he was ever going to have a chance of evading these charges, he had to, you know, win. Win the Oval Office. But I guess what your book, kind of the way your book unearthed, is that in fact, the calculation to run wasn't really about incarceration. It was about revenge. It is about, Right. You know, more or less, you know, sticking it to the people who we thought took it from him.
Alex Eisenstadt
It was very much about. About revenge. And look, I mean, to some extent, maybe it was about incarceration, avoiding jail. I mean, it's one of those things that we simply don't have the answer to yet.
Sam Stein
Right. Like when he clearly was thinking about running right away, for sure.
Alex Eisenstadt
But there are always these unanswered questions we have about Donald Trump, no matter how much reporting is done on him, for example. And we're dealing with this right now. Right. Which is why does it feel like he sometimes align himself with Russia? Right. There's always been a lot of different discussions about this, 40 different possible explanations for it, but no one's really ever gotten to the bottom of it, and likewise his decision to run. Again, there's a lot of different explanations for it potentially, I think. And what this book argues is. And incarceration and avoiding incarceration may have been part of that. But what this book argues and it focuses on is his desire for revenge. And what you're seeing him do right now is try to exact revenge on his enemies, probably even more than a lot of people expected when he was running, to be honest.
Sam Stein
Yeah, no, for sure. And, but it does raise the question, which is if you build so much of your second act in public life on this idea of victimhood and grievance, and then you win, right? Like, can you perpetuate the politics of grievance going forward? You have the power. You now have your attorney general, you have your FBI director, people who were fairly radical choices, all things considered, and very much loyalists. How much longer can you perpetuate this idea that you are the victim? And at what point do you have to actually take responsibilities?
Alex Eisenstadt
Yeah. So, and this is the issue that, that presidents always have going into their midterms, which is that they're the ones who are responsible. You're no longer really campaigning. You're, you're in charge now. And so if the stock market goes down, if, if there's inflation, if there's instability overseas, you're the one who's responsible for that.
Sam Stein
It's not the deep state anymore.
Alex Eisenstadt
Exactly. You own.
Sam Stein
You are the deep state.
Alex Eisenstadt
Yeah. I mean, this is almost always why, you know, this is a big part of the reason why presidents almost always lose, lose seats right. In the midterms after they're elected, because they're responsible and they have a tough job and there's disappointments and bumps in the road, and voters hold them accountable for that. One of the things that you are seeing that's quite interesting, though, and you're, see, you saw this in the joint address to Congress. You're seeing Trump do it almost every single day is attack Joe Biden. He has not, not stopped attacking Joe Biden. He has not stopped blaming him for things, whether it's the price of eggs, whether any number of different issues. He is still blaming Joe Biden. And so to some extent, I think that can be seen.
Sam Stein
Well, you know, Biden, for what it's worth, Biden blamed him for a lot of stuff that he inherited. Covid, the economy. I mean, there are some, there's some truth to it. Right. But in this case, when you've run so hard against this idea that nefarious forces are controlling all the situations around you and the deep state is responsible for all these bad things. And then you put your people in place and you rip the government out from underneath you because you want your loyalists in place. At some point, you can't quite play victim again. That's, I think, when we'll see, you know, that's when we'll really see. Trump's political dexterity is at that point. Final question for you, and probably the toughest one you've been. How long have you been a reporter at this point?
Alex Eisenstadt
Since the end of 2007.
Sam Stein
Okay, so you've been around the block. Miss me by a year. In all that time, who was the best editor you ever worked for? It's gotta be me.
Alex Eisenstadt
I've had a number of good editors. I might have suspected this question was coming.
Sam Stein
Yeah, you should have planned for it, buddy.
Alex Eisenstadt
Yeah, I should have planned for it.
Sam Stein
It's all right. Don't worry about it. Hey, Alex, I want to say congrats on the book. It's awesome. I'm really proud of you. I think it's fantastic. I think people, look, it's a rich cannon of Trump literature out there, but this one really reveals some interesting stuff worthy of a purchase. I encourage people to go get it on Amazon. And I want to thank you for coming on and talking about it with us. Appreciate you. Thank you.
Alex Eisenstadt
Thanks for having me. And thanks for your interest.
Release Date: March 6, 2025
Host: Sam Stein, Managing Editor at The Bulwark
Guest: Alex Eisenstadt, Axios Reporter and Author
In this episode of Bulwark Takes, Sam Stein engages in a compelling discussion with Alex Eisenstadt, a seasoned reporter now at Axios and the author of the revelatory book, Revenge: The Inside Story of Trump's Return to Power. Released amidst a sea of Trump literature, Revenge promises to offer unique insights into Donald Trump's strategic maneuvers leading up to his 2024 presidential campaign.
Sam Stein opens the conversation by introducing Alex Eisenstadt and his new book, emphasizing its availability on Amazon and its potential impact.
Sam Stein [00:00]: "Alex and I work together at Politico. I had the joy of being his editor. But we're not here to talk about that... we're here to talk about revenge, the inside story of Trump's return to power."
Eisenstadt elaborates on his motivation behind writing the book:
Alex Eisenstadt [01:15]: "My goal was to provide readers a fly on the wall account of Trump's 2024 campaign... to understand how he mounted this remarkable political comeback."
Despite the abundance of literature on Donald Trump, Eisenstadt emphasizes what sets his book apart:
Alex Eisenstadt [01:15]: "There's a lot of things that happen in this campaign that people don't know about... shedding light on how this White House is working and the kinds of things that Trump wants to pursue over the next four years."
This approach aims to offer readers an unprecedented glimpse into the strategic intricacies of Trump's campaign and his broader political aspirations.
Eisenstadt delves into the misguided public perceptions surrounding Trump, highlighting his unparalleled ability to polarize the nation:
Alex Eisenstadt [02:32]: "Trump has deeply polarized the country. There's not a lot in between on this guy. You either love him or you hate him."
Sam Stein acknowledges the existence of moderate voices but underscores the rarity of such perspectives:
Sam Stein [02:47]: "There's people who've crossed over from Biden to Trump... but you have to acknowledge he's a deeply polarizing guy."
Eisenstadt lauds Trump's political prowess, comparing him to exceptional political athletes throughout history:
Alex Eisenstadt [03:06]: "He is without question one of the greatest political athletes of all time."
He attributes Trump's success to his innate understanding of the electorate's disenchantment with elites:
Alex Eisenstadt [03:46]: "He understood those people and he understood how to activate them and to rally them to his side."
A significant portion of Revenge details Trump's meticulously planned campaign strategies. Eisenstadt provides examples of orchestrated events designed to maintain Trump's image and rally his base:
Alex Eisenstadt [06:04]: "They worked very closely with TV networks... he was deeply involved. He wanted to know where the camera angles were. There was a tremendous amount of theater involved in this campaign."
One such event was Trump's visit to the Ohio train derailment site, which Eisenstadt describes as a pivotal moment that reshaped the campaign's trajectory:
Alex Eisenstadt [08:07]: "That trip to Ohio... turned things around for him."
The heart of the discussion revolves around a clandestine Oval Office meeting in early December 2020, following Trump's loss in the presidential election. Eisenstadt reveals the strategic significance of this meeting:
Alex Eisenstadt [10:15]: "Trump admits that his odds of overturning the results of the election through courtroom litigation is going to be very uphill... but by doing this litigation and by keeping his supporters activated, he is setting the stage for if he were to want to run again."
This admission marked a critical acknowledgment from Trump about the slim chances of reversing the election outcome through legal means, while simultaneously ensuring his base remained engaged and loyal.
A particularly intriguing aspect of Eisenstadt's analysis is the exploration of Trump's motivations for pursuing the 2024 campaign. While some theories suggest Trump's bid is driven by a desire to evade legal repercussions, Eisenstadt posits a deeper, more personal motive:
Alex Eisenstadt [15:38]: "This book argues that his desire for revenge... he's trying to exact revenge on his enemies, probably even more than a lot of people expected when he was running."
Eisenstadt suggests that revenge, rather than mere legal avoidance, is a foundational driver behind Trump's continued political pursuits.
The episode delves into the broader ramifications of Trump's strategies on the Republican Party. Stein and Eisenstadt discuss how Trump's narrative of victimhood has polarizing effects, potentially alienating moderate Republicans and redefining party loyalties.
Sam Stein [17:16]: "When you put your people in place and you rip the government out from underneath you because you want your loyalists in place... at some point, you can't quite play victim again."
This dynamic raises questions about the sustainability of Trump's approach and its long-term impact on American politics.
Eisenstadt highlights ongoing patterns in Trump's rhetoric, particularly his relentless criticism of President Joe Biden:
Sam Stein [18:25]: "You're seeing Trump... he has not stopped blaming him (Biden)."
Despite now holding presidential power, Trump continues to position himself as a victim, deflecting accountability for governmental challenges by targeting Biden instead.
As the episode wraps up, Sam Stein commends Alex Eisenstadt for his insightful and thorough examination of Trump's political maneuvers. He encourages listeners to purchase and delve into Revenge for a deeper understanding of the complexities surrounding Trump's resurgence.
Sam Stein [19:33]: "Hey, Alex, I want to say congrats on the book. It's awesome... It's a rich cannon of Trump literature out there, but this one really reveals some interesting stuff worthy of a purchase."
Eisenstadt reciprocates the goodwill, expressing gratitude for the discussion and interest in his work.
Alex Eisenstadt [19:55]: "Thanks for having me. And thanks for your interest."
Unique Insights: Revenge offers a behind-the-scenes look at Trump's 2024 campaign, revealing orchestrated strategies and pivotal moments previously unknown to the public.
Polarizing Figure: Trump’s ability to deeply polarize the nation remains unparalleled, with his strategies focusing on rallying a disenfranchised base against perceived elites.
Strategic Authenticity: Trump's crafted image as a "blue collar billionaire" showcases his adeptness at blending authenticity with calculated political positioning.
Revenge as Motivation: Beyond legal avoidance, revenge emerges as a central motivator for Trump's continued political endeavors, influencing his strategies and interactions within the Republican Party.
Impact on Republican Dynamics: Trump's narrative of victimhood and ongoing attacks on Biden have significant implications for party unity and future political landscapes.
For those interested in understanding the intricate strategies behind Donald Trump's political maneuvers and his journey back to power, Revenge: The Inside Story of Trump's Return to Power by Alex Eisenstadt is an indispensable read. Available now on Amazon.