
Hosted by International Institute of Business Analysis (IIBA) · EN

What if turning strategy into real results is less about acting fast and more about learning fast? This conversation will change how you think about strategy.In this episode, I sit down with Elena Zhukova, Co-Founder of OKR Poland and business analysis practitioner, to explore what strategy actually is—and why so many organizations get it wrong. We cover the misconceptions that derail strategic efforts and talk about how iteration, OKRs, resilience, and deep human skills are essential to strategy work. Elena shares honest lessons learned and some refreshing truths about the messy work of making strategy real.If you’ve ever wondered how your business analysis skills really show up in strategy work—or why resilience matters more than having the right answer—this episode is full of insights you can start using right away.🎙️Episode Highlights• What strategy really means • Why strategy fails • The power of iteration and learning • OKRs as a tool for strategic experimentation • Lead vs. lag metrics • Human skills at the heart of strategy work • Defining “winning” in meaningful ways • The role of resilience in modern business • Using BA skills to guide executive-level conversations • Culture, behavior, and how organizations sabotage their own strategy🔗 Resources• Connect with Susan on LinkedIn• Connect with Elena on LinkedInBusiness Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience. If you enjoyed the episode, don’t forget to hit that Like button, subscribe to the channel, and share it with your friends. Your support helps us keep bringing you great content!The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.Learn more at https://www.iiba.org/#BusinessAnalysis #StrategyExecution #OKRs

Think AI governance is just policies and guardrails? Think again. In this episode, we break open the psychology, ethics, and risks behind AI decision making—and why business analysis and quality assurance professionals are more critical than ever.In this episode, I sit down with author and AI thinker Chris Ambler for a conversation that reframes how we should be approaching AI, ethics, and decision making. Instead of talking about AI as a shiny tool or a magical brain, Chris takes us back to basics—treating AI as software, unpacking the psychology behind human decision-making, and revealing why those insights are crucial for business analysis and QA professionals.In this conversation we talk about AI from a very different perspective. We explore bias and drift, moral frameworks, the “elephant and rider” model, and why guardrails—not hype—will determine the future of AI. This one goes deep, challenges your assumptions, and might leave you a little unsettled (but optimistic).Whether you're a business analysis or quality assurance professional, product leader, educator, or simply someone trying to wrap your head around how AI should work, this conversation will spark new thinking about the role we all play in responsible AI.🎙️Episode Highlights• What AI governance really means• Why AI must be treated as software—not a sentient being• Bias, drift, and why repeatability matters• Ethical frameworks and the dilemma of “whose morals” to encode• The psychology behind human decision-making• Anthropomorphism and the danger of “trusting” AI• Why business analysis and quality assurance professionals are essential to responsible AI development• The urgency of creating AI guardrails and global collaboration• Chris’s new book The Psychology of AI Decision Making• Chris’ AI Governance Union initiative🔗 Resources· Connect with Susan on LinkedIn· Connect with Chris on LinkedIn· Learn more about Chris’ book The Psychology of AI Decision-Making·IIBA members have exclusive access to this book through their membership! Business Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience. If you enjoyed the episode, don’t forget to hit that Like button, subscribe to the channel, and share it with your friends. Your support helps us keep bringing you great content!The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.#businessanalysis #ArtificialIntelligence #AIGovernanceLearn more at https://www.iiba.org/

In this episode, we dive into artificial intelligence and the role it plays in business analysis with our guest, Vince Mirabelli. Get ready for an insightful conversation on leveraging AI to enhance your BA skills and improve efficiency. Here are some highlights from the episode: 🔹 The role of AI in business analysis and its potential impact🔹 The importance of getting started with AI and overcoming apprehension🔹 The power of prompt engineering and crafting effective prompts for AI tools🔹 The need for context and understanding in utilizing AI effectively🔹 The upcoming AI Playtime event at the Building Business Capabilities conference And don't forget to check out Vince's report on Getting Started with AI in Requirements Management Do you have questions about this topic or have an idea for a different topic? Ask us a question at live@iiba.org or leave us a voice message on our podcast homepage. Business Analysis Live is hosted by: - Susan Moore, Community Engagement Manager at IIBA - Scott Bennett, Manager, Business Analysis at IIBA International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications. #AI #BusinessAnalysis #IIBA