← Business, Bourbon & Cigars
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Welcome to Business Bourbon and Cigars, the podcast for ambitious leaders who want a.
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Backstage pass to the top.
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Every episode, we're going to sit down with ultra successful industry leaders who have.
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A proven track record and a deep.
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Understanding of how to grow a business. And we're going to learn the secrets and strategies that took them to the top. On this show, you'll gain access to exclusive insights and resources that'll give you.
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What you need to achieve your most audacious goals.
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And of course, we may even sip on some fine bourbon and light up.
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One of our favorite cigars while we chat.
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My name is Scott Joseph. I'm your host and this is Business Bourbon and Cigars.
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Are your goals truly aligned with the life that you want to live? You know, or you're just checking off boxes? I think too many people, they treat goal setting like a to do list or something. They tick off and kind of move on from how often do you set goals that actually move you closer to the life you want? Instead of just checking off those boxes, I want you to imagine if you aligned your personal and your professional goals to create a life that's not just about success, it's about meaningful success. So I'm going to ask you again, are your goals truly aligned with your vision for your life? In today's episode, we're going to dive into why goal setting? It's not just about setting any goals. I'm going to break down the difference between personal and professional goals, how to set smart goals, and why. Aligning these goals, that's what's going to really unlock true holistic growth in both your life and your business. I'm Scott Joseph, your host for Business Bourbon and Cigars. Through years of working with top entrepreneurs, whether it's in Me plus ultra or maybe from leading impactful conversations at our Business Bourbon and Cigars leadership retreats, I've seen how intentional aligned goals create massive transformations in both business and life. These aren't just theories or abstract concepts. I've lived this. These are strategies that are proven to take high performing individuals and companies, you know, to that next level. So today, you know, I want to walk you through how to set the type of goals that not only going to launch your business and career, but does it in a way that moves you closer to what you want your life to really be. I'm not just talking about, you know, the material objects or achievements, but the type of life where you wake up excited and you know, at the deepest level, you're doing what you're supposed to be doing. So let me share a moment that redefined success for me both personally and professionally. It's about, I'd say three years ago, you know, I thought I had everything that I needed. I had multiple thriving businesses, financial security that allowed me to do just about anything I wanted. But I was missing something. I had this sense that, you know, I wasn't living in alignment with what I was meant to do. I was checking off those boxes. But no matter what I achieve, something just felt off. So then out of the blue, I receive a message on LinkedIn from Jay Tepley. And normally I ignore these types of messages. And by the way, for those of you have watched or, or listened to this podcast before, you know, I mentioned Jay often, but there was something about her message and it stood out to me. And I don't know if it, you know, whether I felt drawn to it, but at that time I felt like it was exactly what I needed, you know, so I respond to her. And that decision changed the entire course of my life. Working with Jay, especially during, you know, a life changing. We did this two week retreat in Costa Rica was when everything started to click. You know, I uncovered things about myself that I hadn't recognized before, especially how I'd been holding on to business models and mindsets out of fear rather than aligning with what is really my true purpose. Right. I thought I didn't have a comfort zone, but what I learned was that my comfort zone was really based on past success and it was keeping me from breaking through to something more meaningful. So, you know, down in Costa Rica, we start mapping out my personal mission statement. That's something I had never done before. You know, I've written several business mission statements, but never for one, you know, for me personally, that mission, it became the cornerstone of how I, you know, now approach every aspect of my life and business. It wasn't just about my personal happiness. It also redefined how I approach my businesses. The first thing that I noticed was really how much clear my vision became when my personal purpose was in alignment with my business goals. Everything started to fall into place for me. I was no longer working to meet, you know, all the external expectations or chasing the next financial milestone just for the sake of it. Instead, I was building, you know, businesses that reflected my true passions and values. And that shift gave me the energy and the clarity to level up in ways that I had not even imagined me. Plus Ultra literally was born from all of this. It became more than just a business. It became a vehicle for transformation for myself. And for all the business leaders who participate in the group, the success that I'd been chasing, you know, now it wasn't just about revenue anymore. It was about building something meaningful that aligned with, you know, who I truly am. And one of the biggest shifts for me was probably how I just started showing up for my business. You know, I noticed a massive difference. I was more energized, more creative, more willing to take the types of steps, bold steps that I'd been avoiding. And the impact was huge. My professional relationship deepened. My businesses grew more rapidly, and opportunities that once seemed out of reach, they just started coming to me. It's not exaggeration. This alignment didn't just change my personal life. It elevated every business I was involved in by being authentically aligned, you know, with my purpose. I wasn't just succeeding in business. I was leading from a place of passion, clarity, authenticity. And that's what unlocked limitless growth every area of my life. Have you ever felt like no matter how hard you work, you're still missing that something, that sense of true fulfillment and growth? Maybe you're stuck juggling endless tasks or maybe you're hitting a wall when it comes to scaling your business. And deep down you know that if you hit the right direction or the right support, things could be completely different. You're burning out, but you know you have untapped potential and it's waiting to be unlocked. This is your opportunity to finally stop spinning your wheels and break free from the cycle of frustration and stagnation. Limitless growth. It's the roadmap and it's designed to help you tackle these roadblocks head on. It's a free ebook. It literally reveals proven strategies that are going to help you gain clarity, focus, and probably more important than anything, momentum. With actionable steps and real world examples, you're going to uncover the past that lead to real success and long term fulfillment. Don't let another year go by feeling stuck, overwhelmed or unfulfilled. This is your chance to start turning things around. But it's only available for a limited time. Head to me+Ultra.com growth or you can go down to the Show Notes, click the link in there and download Limitless Growth now and take the first step towards transforming your future today. So let's break this down a little bit. There's a big difference between obviously personal and professional goals. You know, your personal goals are about fulfilling your life's purpose. Things like improving health, building relationships, maybe learning new skills that nurture outside of, you know, your work life. Your professional goals, they're about advancing your career, your business, whether that's increasing revenue, maybe you need to master a new skill, or achieve a particular business milestone. It's when these two worlds align, that's where the magic really happens. You're not just growing your business, you're growing as a person. And that becomes the catalyst, you know, for deeper and more sustainable growth in every area of your life. So I want to go over, I mentioned the smart goals. I want to go over the framework for goal setting the smart way. And every letter stands for something, right? Specific, measurable, achievable, relevant, and then finally time bound. So here's what I mean. S is for specific. Your goal needs to be clear and focused. M is for measurable. You know what has to happen in order for you to know when you've achieved it. A's for achievable. Is the goal realistic? You know, given your current resources and your constraints, I know we should be thinking bigger, and I love huge goals. But you are allowed to set realistic goals that stair step you to your really big goals. And then R is for relevant. And this is as important as any. Does the goal align with your broader life or business mission? And then finally T time bound, set a deadline so you can stay accountable. It's critical. For example, instead of saying, you know, I want to be a better leader, a smart goal would be, you know, I'll complete a leadership training course by the end of Q2 to improve my conflict resolution skills. So let's get back. I want to real quick to aligning personal and professional goals for holistic growth. And here's the key. Your personal goals and your professional goals, they have to support each other. When they're aligned, you get a sense of fulfillment and momentum that's going to drive you forward. And I want you to think about this for a second. If you're. If your personal goal is to improve your health and your professional goal is to delegate more tasks, you're going to have more energy and be able to focus, you know, more on pouring into your business, working on your business instead of in it. And here's an example. If you're passionate about building relationships, maybe that's a personal goal, then improving your communication skills could be a professional goal. Aligning these means that your work and your life balance. They're not in conflict, they feed each other. Once you get better at one, it helps you in the other. And once I crafted my personal mission statement, you know, to live a life grounded in my faith, to deepen My spiritual connection with Jesus to bring together visionary individuals to unlock their potential and to create lasting impact, especially for those in need. It became the compass guiding literally every decision in both personal and professional life for me. One final example, you know, I'd already set up my car dealerships. I haven't been involved in the day to day operations in a forever. Then I made a conscious decision to step away from the day to day at J and L Marketing, which was my martech company. And I wanted to focus fully on me Plus Ultra. This wasn't just a business decision. It was a move that aligned with my mission to bring together like minded individuals and help them grow. By doing so, I ensured that my business wasn't just about profitability, but about impact. Something that truly resonates with my personal core values. And one specific way, you know, I use my mission statement was by applying the smart goal framework to help me plus Ultra grow. I set clear, specific goals, you know, around membership growth, always keeping in mind how those goals would help me build a community of leaders. These targets were measurable. I tracked the progress through member signups and participation. You know, the goals were also achievable, you know, because of my, I have past business experience, right, and the network that I had built. The goals were relevant because they were directly tied to the mission of fostering personal and professional growth for entrepreneurs and leaders. And of course I made them time bound. I set deadlines for achieving these milestones so I knew if I was on or off pace, I would have a steady and measurable progress to achieving the bigger goal. This approach didn't just transform my business, it allowed me to lead with purpose, which in turn led to greater fulfillment. By aligning my personal mission with my professional goals, I was able to create a business model that reflects who I truly am and what I'm a, you know, what I'm passionate about. It's been the catalyst for everything I've achieved in the last three years. So I want you, as you think about your own goals, I want you to reflect on two things. What personal goal could support your professional growth? And then two, how can your professional growth contribute to a deeper sense of fulfillment in your personal life? If you have an opportunity, I would take a, you know, grab a pen. I want you to start jotting down your smart goals for the next quarter. Make them specific, make them meaningful, and most importantly, make them aligned with your broader vision, your personal vision, your life vision. Bottom line is this. If you're tired of feeling stuck, you know, like you're putting in endless hours, but you're still not seeing the breakthroughs that you deserve. Or maybe you're going through a stretch like I was. You know, where the things that used to excite you, now they've become mundane. Or feel like no matter how much success you have, it's not enough. It's. It's not fulfilling. I want you to download Limitless Growth. It's a free ebook. It's designed to help you break free from the frustration. It gives you the tools to overcome obstacles, avoid the painful cycle of stagnation, and unlock the true potential that's within your life and your business. By giving you practical, proven strategies, you're finally going to take the steps needed to achieve the success and the freedom that you've been chasing. Make this as simple as possible for everyone. All you have to do is click the link in the show notes or you can visit me+Ultra.com backslash growth. You can download it now and start transforming your life with actionable insights today. Cheers everyone.
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Thank you so much for listening to Business Bourbon and Cigars. If you enjoyed this episode, share it with other business owners and friends. And if you haven't already, make sure you subscribe to the show on YouTube and your favorite part, podcast player. My goal is to bring you conversations.
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Each week that challenge you and give.
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You a non nonsense approach to growing your business. Make sure to join me next week on Business Bourbon and Cigars and for more information on our latest episodes, masterminds and events, head to business bourbon cigars podcast.com Again, that's business bourbon cigars podcast.com.