In this episode of Business Brain, we dig into how a little personality goes a long way in business. We talk about turning our interests into businesses (and yes, making a chunk of our lives tax-deductible while we’re at it), then unpack the underrated power of the email autoresponder — how a quick, human note while we’re away humanizes our brand and earns real goodwill. From custom-wrapped fire trucks to quirky on-hold voicemail greetings, we share the small touches that drop the corporate armor and let customers connect with the actual person behind the business.

Then we shift gears to mindset, sparked by SpaceX’s IPO and the headlines crowning a first trillionaire. We make the case that wealth isn’t a zero-sum game — and that a scarcity mindset is the fastest way to stall out as an entrepreneur. We talk about choosing abundance, spreading that optimism through our teams, empowering ambitious people even when they out-earn us, and believing our best years are still ahead. It’s a reminder that minding your mindset is exactly how we build and protect the Charmed Life.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #762 for Wednesday, June 17, 2026
00:01:30 June 17th: National Stewarts Root Beer Day
00:03:57 Make your life tax-deductible by making businesses out of your interests
00:07:50 Use your auto responder to personalize your business life
- Your email signature, too
- Maybe something personal in your logo
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00:16:47 Elon Becomes a Trillionaire
- Dave’s visit to Kennedy Space Center unpacked on Mac Geek Gab
- Mind your mindset – Abundance is the key
- Embrace abundance, don’t get caught in scarcity
00:24:13 Business Brain 762 Outtro
- Check out Business Brain Blueprints
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