In this episode of Business Brain, hosts Shannon Jean and Dave Hamilton tackle two profit-protecting plays every entrepreneur needs to hear. First up: why you absolutely should be charging credit card convenience fees, plus the persistent myth that American Express costs more than Visa or Mastercard (spoiler: the math might surprise you). If you’re leaving margin on the table because you’re afraid to pass through fees, this segment is your wake-up call.

Then Shannon and Dave dig into Justin Kan’s killer insight that first-time founders obsess over product while second-time founders obsess over distribution. You’ll learn why social is a rented audience, newsletters give you permission, podcasts build trust, and masterminds drive the real revenue. Mix in some Rick Rubin wisdom about the work revealing itself as you go, and you’ve got the blueprint for living the Charmed Life of a second-time thinker on your first go-around. Tune in, take notes, and start building distribution before your next product.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #748 for Wednesday, April 29, 2026
- April 29th: National Shrimp Scampi Day
00:01:39 Make sure you charge credit card convenience fees
00:06:42 The myth that American Express costs more than Visa or Mastercard
00:11:13 SPONSOR: Intuit QuickBooks Payroll is evolving beyond pay runs to support how you hire, onboard, manage, and retain your team. Learn more by visiting https://QuickBooks.com/workforce
00:12:34 “First Time Founders are Obsessed with Product, Second time Founders with Distribution” – Justin Kan Founder of Twitch
- Social = Rented audience
- Newsletter = Permission from audience
- Podcast = Trust-building
- Mastermind = that’s the revenue-generator
- The work reveals itself to you as you go. – Rick Rubin
00:22:58 Business Brain 748 Outtro
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