In this episode of Business Brain, we tackle a question that hits closer to home than anyone wants to admit: is AI quietly stealing your creative time the same way social media does? We dig into “faux-ductivity” — the trap of endlessly building, prompting, and tinkering in AI under the guise of getting work done, when really it’s just one more shiny barrier between you and the hard stuff that actually moves your business forward. If you’ve ever told yourself you just need to learn one more thing before you take action, this one’s for you.

Then we flip the script and show AI at its best. Inspired by Rick Rubin calling himself a “reducer” instead of a producer, we walk through how feeding your real data into Claude can cut the clutter, tighten your calls to action, and lift your numbers — newsletter open rates jumping past 50% and click rates doubling, all from learning to reduce, reduce, reduce. Stop letting your tools yes-man you, start letting them challenge your gut, and you’ll find the data-cruncher in your pocket is the real secret to living the Charmed Life.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #765 for Casual FridAI, June 26, 2026
- June 26th: National Food Truck Day
- Off The Grid Food Trucks
- Tideline Public House
00:01:32 Is AI stealing our immersive/creative/digital time?
- Productivity or Faux-ductivity?
00:07:50 Why don’t we have a Business BrAIn Mastermind?
00:09:28 SPONSOR: FanVue. Are you ready to start your own creator journey and make it big? Visit https://www.fanvue.com/ today and launch your career!
00:11:06 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to https://bitdefender.com/BRAIN
00:12:34 Reducing with AI
- Rick Ruben, the Reducer
- Reducing…based upon data
00:19:01 Using AI to crunch your data
00:23:22 Business Brain 765 Outtro
This Episode’s Big Takeway: Don’t let AI lull you into being Faux-ductive
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