Today, we're running our Business Breakdown on Rolex. This episode of Rolex is one of our most popular breakdowns of all time, so it's always worth revisiting. But, it's also a timely revisit…Later this week, we'll be releasing a Business Breakdown on Patek Philippe and this episode of Rolex is the perfect appetizer for that discussion.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes

(00:00:00) Welcome to Business Breakdowns

(00:03:01) First question - His favorite Rolex watch ever

(00:04:24) What makes the Rolex Daytona such a special watch

(00:07:19) The job-to-be-done for high-end watches beyond just telling them the time

(00:12:18) The strategy behind marketing luxury products: The Luxury Strategy

(00:14:34) An overview of the Rolex business

(00:19:38) The history of Rolex

(00:38:45) Their genius in marketing and distribution

(00:41:55) How they make decisions and what others can learn from them

(00:47:14) The financials of Rolex and other luxury watch brands

(00:49:02) Most important business lessons others can learn from Rolex

(00:52:54) Other luxury brands worth studying

(00:57:26) Negative lessons gleaned from Rolex