In this episode of Business Builders Playbook, host David Bush sits down with Dr. Dennis Cummins, founder of Pro Speaker Academy, to deliver a powerful one-two punch for business owners, consultants, and thought leaders who are ready to stop being invisible — and start converting their visibility into real revenue.

Dr. Cummins draws on over a decade of experience across 14,000+ stages on six continents to break down exactly how professionals can use speaking not as a performance, but as a precision marketing tool. He introduces his signature "Connect, Convey, Convert" framework, unpacks the three types of talks most speakers give — and reveals which one is by far the most profitable. He also shares the concept of Invitational Selling, a relationship-first approach to moving audiences from interested to invested, without ever resorting to pressure or hard selling.

David Bush brings his expertise in AI-powered business development to the conversation, walking listeners through the critical difference between being a content creator versus a conversation creator on LinkedIn — and why that distinction alone could transform your ROI on the platform. He shares how his platform, BDR.ai, helps professionals use AI as augmented intelligence to organize, prioritize, and engage their most valuable connections with personalization at scale.

By watching or listening to this full episode, you'll learn:

How to overcome the fear of public speaking and use it as your single highest-converting marketing strategy
The "Connect, Convey, Convert" method for structuring any presentation to naturally move audiences toward a buying decision — without pressure
Why most speakers generate applause but zero revenue, and the exact components they're consistently missing
The difference between promotional, educational, and motivational talks — and which type produces the highest profit
How to get paid on the back end of speaking engagements, even when you show up for free
Why LinkedIn's most powerful use isn't content creation — and how to become a conversation creator instead
How AI can help you engage, follow up, and build relationships with your most valuable connections at scale
The 5 key indicators of successful digital outreach and how to measure your true ROI on LinkedIn
How to build a lead magnet from content you already have — using tools you likely already own

Whether you're a speaker not yet monetizing your talks, a business owner treating LinkedIn like a billboard, or a professional trying to build genuine authority in a crowded market — this episode hands you a complete, practical playbook for turning your expertise into a predictable revenue channel.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/Dr-Dennis-Cummins