What happens when the founder who built a business to $10 million becomes the very thing keeping it from reaching $50 million?

In this episode of the Business Builder's Playbook, host David Bush sits down with Maria Trysla, a former two-time CEO and multi-year CMO of fast-growing technology companies who now works as a revenue architect and go-to-market executive advisor. Maria specializes in helping companies in the $5M to $50M range diagnose what's quietly stalling their growth and build the repeatable systems to get past it.

Here's what you'll learn by watching or listening to this full episode:

How to spot the early warning signs of a CEO growth plateau before it stops your momentum completely
Why telling your sales leader to hire more people is almost never the answer to a growth problem — and where the real issue is hiding upstream
How to shift from episodic, founder-driven activity to a system-driven revenue engine built on predictable pipeline
How to move from being "founder-led" to "founder-inspired" — and why that distinction determines whether your company can ever scale past you
Why treating customer success as a service function instead of a strategic growth driver is quietly draining your expansion revenue
How to use an inside-out, outside-in discovery process to uncover the real problems hiding underneath the surface-level symptoms
Why your acquisition, retention, and expansion conversations should be happening with equal urgency — and what it costs you when they're not
How to remove "decision friction" from your organization so pipeline creation accelerates instead of waiting on you
How AI can surface the expansion signals already sitting in your customer data, without digging through spreadsheets
What most companies get wrong about aligning sales, marketing, customer success, and product around shared revenue metrics

Find all the show notes and links here: https://www.businessbuildersplaybook.com/⁠Maria-Trysla