In this episode of the Business Builder's Playbook, host David Bush sits down with Roderick Jefferson — the man who literally coined the term "sales enablement" — to unpack what it truly takes to build scalable, predictable revenue in an AI-driven world... and what it costs when you build success at the expense of everything else that matters.

Roderick doesn't just bring two decades of enterprise sales and enablement expertise to the table. He brings something far more rare — the perspective of a man who flat-lined in a hospital, was brought back to life, and used that second chance to completely rebuild the way he leads, communicates, and operates.

Host David Bush guides the conversation with precision, drawing out the frameworks, philosophies, and hard-won lessons that have made Roderick one of the most sought-after voices in modern go-to-market strategy.

Here's what you'll learn by watching or listening to this full episode:

How to integrate AI into your business as a true growth partner — not just a research tool — using Roderick's three-pillar framework of Communication, Collaboration, and Orchestration

How to stop being the bottleneck in your own company and build the kind of trust that actually empowers your team to execute without you hovering

Why leading with "I think" and "I feel" is silently killing your credibility — and how to let data and insights speak on your behalf instead

The one question most salespeople and executives never think to ask their prospects — and how asking it immediately accelerates trust and closes more deals

How to identify when your professional network has quietly turned into an echo chamber — and what to do about it

The daily whiteboard habit and weekly reflection practice Roderick uses to stay productive, grounded, and clear on what actually matters

How to stop chasing shiny AI tools and instead find the two or three that actually fit your company's maturity level — and master them

Why "good enough" is often the enemy of analysis paralysis — and how letting go of perfection actually accelerates growth

The personal transformation behind Roderick's new book Stroke of Success — including the raw story of his near-death experience, the corporate mask he wore for years, and the four F's framework (Faith, Family, Friends, and Fun) that gave him a completely new definition of winning

David also breaks down how BDR.ai is helping owner-founders and executive sales leaders automate the grind of outbound prospecting — so they can stop being their company's highest-paid prospector and start spending their time where it actually moves the needle.

If you're an owner, founder, or C-suite leader who's tired of grinding harder without getting further — this episode will challenge how you think about leadership, technology, success, and what you're actually building it all for.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/Roderick-Jefferson