Podcast
Business Currents
Hosted by Harry Casimir · ENGLISH
The Business Currents Podcast brings you the latest trends, strategies, and insights to help your business stay ahead. From marketing tactics to industry shifts, we break it all down so you can keep moving forward.
Brought to you by Boat Marketing Pros and Atilus, industry-leading digital marketing agencies specializing in web design, SEO, paid advertising, social media, and more. With a proven track record of helping businesses build strong online presences and drive real growth, we’re here to equip you with the tools and strategies to thrive in today’s digital world.
27episodes
Episodes
Newest firstAll episodes
The Review Game: Building Your Marine Business Reputation
Apr 2900:25:36Tap to summarizeBefore a buyer ever contacts you, they’re reading your reviews. This episode breaks down how buyers are using reviews to compare dealers, why most businesses struggle to get them consistently, and how to build a simple system that works. Listen now then start improving your review strategy at https://boatmarketingpros.com
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Google Business Profile Mastery for Boat Dealers
Apr 2700:22:27Tap to summarizeWhen someone searches for a boat dealer near them, what do they actually see and are you showing up the right way? This episode walks through how to turn your Google Business Profile into a consistent source of calls, clicks, and showroom visits. Tune in now — then request a free profile review at https://boatmarketingpros.com
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The Speed-to-Lead Problem: Why Response Time is Killing Your Sales
Apr 2400:20:48Tap to summarizeMost dealers don’t have a lead problem, they have a follow-up problem. If it takes you hours to respond, your competitors are already talking to that buyer. In this episode, we break down where leads are actually getting lost and what you can fix immediately to improve your close rate. Listen now and then tighten up your follow-up process with https://boatmarketingpros.com
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AI for Boat Dealers: Practical Tools You Can Use Today
Apr 2200:21:20Tap to summarizeAI sounds powerful, until you try to figure out where it actually fits in your business. In this episode, we walk through real use cases for marine businesses, from capturing leads after hours to automating follow-up and improving internal operations. No theory, just practical ways to save time and close more deals. Listen now then see which tools make sense for your dealership at: https://boatmarketingpros.com/ai
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The State of the Marine Industry in 2026: What Dealers Need to Know
Apr 2100:21:39Tap to summarizeBoat sales are down, but buyers haven’t disappeared. So what’s really going on in the marine industry right now? In this episode, we break down what’s actually happening in the market, why deals are taking longer, and how top dealers are adjusting their strategy instead of waiting for things to “bounce back.” If you’re still operating like it’s 2021, you’re already behind. Listen now to understand where the market is heading, then build a smarter 2026 plan with Boat Marketing Pros.
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ADA Compliance for Marine Industry Websites
Apr 24, 202400:24:21Tap to summarizeIn today's episode, we're diving into the intricate world of ADA compliance for marine industry websites. Explore the significance of ADA standards, learn about the evolution of compliance regulations, and uncover practical strategies for ensuring your website meets accessibility requirements. Join Boat Marketing Pros as we navigate through the complexities of ADA compliance and empower you with the knowledge to enhance your online presence. Tune in now!
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Engaging Newsletters for the Marine Industry
Feb 22, 202400:19:13Tap to summarizeIn today's episode, we'll dive into engaging newsletters for the marine industry. Discover their importance in building customer relationships, effective audience segmentation strategies, crafting captivating content, and enhancing design for reader engagement. Join us as we unlock the power of newsletters in the marine world!
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Video Marketing Strategies for the Marine Industry
Feb 8, 202400:16:51Tap to summarizeIn today's episode, we will explore the dynamic world of video marketing tailored specifically for the marine industry. Discover the importance of video marketing, uncover strategies for creating compelling content, discuss the role of videos in the customer journey, and explore effective distribution and promotion techniques. Join us as we set sail on a journey to unlock the power of video marketing in the marine industry!
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Planning and Managing Online Presence
Jan 25, 202400:32:57Tap to summarizeIn today's episode, we will explore vital aspects of managing online presence for marine businesses. Learn about crafting a solid digital strategy, optimizing websites, navigating social media, and managing online reputation. Tune in for valuable insights to make waves in the competitive marine industry!
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Planning and Managing Online Presence
Jan 24, 202400:32:57Tap to summarizeIn today's episode, join us as we explore vital aspects of managing online presence for marine businesses. Learn about crafting a solid digital strategy, optimizing websites, navigating social media, and managing online reputation. Tune in for valuable insights to make waves in the competitive marine industry!
Transcribe →